By Debby Scheinholtz
For a hospital, the way a website welcomes potential patients and their families is key. Fair360, formerly DiversityInc has determined that the following are must-haves for a hospital system seeking to communicate its diversity commitment on its external website:
- Personal quote about diversity from the CEO
- Images, video or text to specifically address Blacks, Latinos, Asians, American Indians and LGBT people as employees or patients
- Links to individual resource groups, ideally with photos and statements from members or executive sponsors
- Health-disparities or community-outreach information, linked from or featured in diversity section
- Diversity page that is easily accessible from the homepage and not hidden under community development or careers sections (although cross-referencing diversity from these areas is appropriate)
- Description of diversity goals and progress, including metrics
- Up-to-date list of diversity-related awards and accomplishments (e.g., Fair360, formerly DiversityInc Top 10 Hospitals 2013 logo)
- Current supplier-diversity contact information as well as supplier-diversity accomplishments and awards
- Diversity-related video testimonials and success stories—this can include stories about mentees and mentors, utilization of resource groups, community outreach, etc.
- A diversity annual report, if available, as a PDF or as web links
Here are some highlights from the websites of hospitals in Fair360, formerly DiversityInc’s Top 10 Hospital Systems.
