Vincent Rinaldi, Hershey’s Head of Addressable Media and Technology, was named on Ad Age’s 40 Under 40 list of people shaping the media industry.
According to the report, Rinaldi began at a small agency in New Jersey and grew to work with ESPN, Adap.tv and Google before working at the Hershey Company. His specialty is in data-driven media buying and he has led Hershey to gaining $4 million incremental sales last Halloween with a program that tracked sales from retailers to use addressable media to improve sales in underperforming markets.
