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It takes something special to take a risk, to make a left turn when everyone expects you to go right, to pursue your passion instead of going with the flow.Brooksideis recognizing women who make such “ballsy” moves in the second half of their lives, in a new campaign featured in Ad Age.Read the story.
“TheBrooksideconsumer is making ballsy moves and our product is daringly different and it sort of goes together,” Kriston Ohm, Brand DirectorBrooksidesays, adding that the line is meant as a way of being spirited, with a bit of an edge.
