Halloween has become a tradition that extends beyondOctober 31, with the trend of consumers celebrating the stress-free holiday with friends, parties and adventures throughout what is now known as Halloween Season.
Candy is the number one purchase during this time and this October will be no exception with the combination of new innovations and seasonal favorites from The Hershey Company’s iconic brands.The Hershey Company (a DiversityInc Noteworthy Company) holds the No. 1 Halloween market share (38.3 percent) and three of the top five Halloween candy brands, includingHershey’sChocolate Assortment,Reese’sandKit Kat2. Seventy percent of people say chocolate is their favorite Halloween treat overall2and, this year’s delights fromThe Hershey Companywill make all the festivities even sweeter.
The trend of throwing themed parties and celebrations is gaining popularity and people want treats that not only taste delicious, but are also snapshot worthy.The Hershey Companycontinues to take any costume party to the next level withKit KatHalloween King Size Barpackaged with spooky messages on every bar to add to the season’s spirit. Decorate in style withReese’sPeanut Butter Spooky Eyeballs Snack Sizewhich are wrapped in eyeball foils, andReese’sPeanut Butter White Pumpkinscoated with white crme and filled with smooth peanut butter in a festive shape. Whether you are the neighborhood party host or scary movie buff, these new items are sure to make any Halloween gathering an eerie-sistable occasion.
For those candy lovers who can’t wait untilOctober 31to dig into their Halloween stashes come two assortments perfect for trick-or-treating and filling your Halloween bowls at home or the office. Listening to peanut fanatics demands, ThePeanut Lovers Assortment Snack Sizeis perfect filled withReese’s,PayDay,Mr. Goodbar, andTake5candies. When looking for a variety of flavors, theAll Time GreatsAssortmentcontains 225 pieces of candy, includingHershey’s,Whoppers,Reese’s,Kit Kat, andAlmond Joychocolates. These collection bags make for a crowd-pleasing candy bowl and can make anywhere the favorite destination for treasure hunting trick-or-treaters and trunk-or-treaters.
The Hershey Companycontinues to make the Halloween haul worth sharing. On your trip to the local pumpkin patch or harvest hayride, bring along a bag ofCadburyHarvest Mix Solid Milk Chocolatesfor a seasonal treat of assorted solid milk chocolate balls coated in a crispy sugar shell. Power through a maze of corn with the CUPFUSION phenomenon ofReese’sCups stuffed withReese’sPieces, now available in snack size.Reese’sPiecesPeanut Butter Cup Snack Sizewill satisfy even the scariest of peanut butter desires.
Festive Shapes and Foils
Year-after year,Halloween and The Hershey Companygo hand-in-hand with favorite seasonal products such asHershey’sCookies ‘n’ Crme Skulls,Hershey’sParty Assortment Pumpkin Bowland the classicReese’sPeanut Butter Pumpkins.