Trump rally immediately following Pittsburgh massacre.

What Happens When Your Product Is Endorsed by Nazis

Once again, Papa John’s CEO John Schnatter is in the news. The last time it was over his parsimonious Obamacare comments and healthcare for his employees; this time he blamed his declining sales on Black NFL player protests — which led Nazi website the Daily Stormer to declare his pizza the official pizza of Nazis.

What should your CEO do to avoid that endorsement

1. First, remind them that it doesn’t really matter how they feel; the larger question is how your politics are serving your shareholders. If Trump is your CEO’s man, focus them on this: The demographic trends of this country show clearly that Trump is an anomaly. And find another job.

2. If, as a privileged white person, you feel compelled to offer an opinion about NFL protests, get your head out of Fox and read Professor Paul Butler’s book “Chokehold” or Professor Carol Anderson’s book “White Rage” before you clear up any ambiguity about your intelligence.

3. Avoid taking grand public stances on diversity when you don’t have the accomplishments to back up the publicity grab. Google your company name and senior leadership. Mostly/all white Only men in P&L positions Be quiet or you’re going to sound like the red-faced guy at every football stadium yelling “advice” to the coach. Papa John stock is underperforming the DJIA by more than 50 percentage points over the past 12 months. See point 1 above.

4. If, despite all your best intentions, you get into a jam like this, it would be a really good idea to have built up a reservoir of good will that shows up on web searches. Not like this (one of our more popular stories ever).

Schnatter has since tried to disavow the Daily Stormer’s endorsement. Are you buying it Neither am I.

Read more news @ DiversityInc.com

Leave a Comment

Your email address will not be published. Required fields are marked *

*

Latest News

Helping to Serve Those Most in Need

Originally Published by Kaiser Permanente Kaiser Permanente will provide more than $40 million in grants to community-based organizations in the coming months. Many of those grants will help ensure access to health care for those most in need. “We are a mission-based nonprofit that believes everyone has the right to…

Gainesville, Georgia, black, church,

Georgia Police Arrest White Teenager Before She Could Carry out Planned Attack on Black Churchgoers

A white female teenager has been arrested in Gainesville, Ga., after her high school peers told administrators on Friday about her notebook filled with plans to kill Black churchgoers at the Bethel African Methodist Episcopal Church, according to police. The 16-year-old girl was charged with criminal attempt to commit murder…

employees discrimination stylists white Black hair natural hair discrimination complaints Sharon Dorram Sally Hershberger New York City Commission On Human Rights

Swanky Salon First Business Penalized Under New York’s Hair Discrimination Legal Guidelines

A swanky salon on Manhattan’s Upper East Side has been penalized under the city’s hair discrimination legal guidelines, New York City’s Human Rights Commission announced last week. Sharon Dorram Color at Sally Hershberger salon is the first business in New York City to face the consequences of discriminating against Black…

goodwill industries, settle, disability,

Goodwill Industries to Pay $65,000 to Settle Disability Discrimination Suit

Goodwill Industries of Greater New York and Northern New Jersey, Inc. touts its hiring of people with disabilities, but recently settled a workplace discrimination lawsuit for $65,000. The U.S. Equal Employment Opportunity Commission (EEOC) brought the lawsuit against Goodwill and announced Monday that the two groups had settled. According to…