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Once again, Papa John's CEO John Schnatter is in the news. The last time it was over his parsimonious Obamacare comments and healthcare for his employees; this time he blamed his declining sales on Black NFL player protests — which led Nazi website the Daily Stormer to declare his pizza the official pizza of Nazis.

What should your CEO do to avoid that endorsement?

1. First, remind them that it doesn't really matter how they feel; the larger question is how your politics are serving your shareholders. If Trump is your CEO's man, focus them on this: The demographic trends of this country show clearly that Trump is an anomaly. And find another job.

2. If, as a privileged white person, you feel compelled to offer an opinion about NFL protests, get your head out of Fox and read Professor Paul Butler's book "Chokehold" or Professor Carol Anderson's book "White Rage" before you clear up any ambiguity about your intelligence.

3. Avoid taking grand public stances on diversity when you don't have the accomplishments to back up the publicity grab. Google your company name and senior leadership. Mostly/all white? Only men in P&L positions? Be quiet or you're going to sound like the red-faced guy at every football stadium yelling "advice" to the coach. Papa John stock is underperforming the DJIA by more than 50 percentage points over the past 12 months. See point 1 above.

4. If, despite all your best intentions, you get into a jam like this, it would be a really good idea to have built up a reservoir of good will that shows up on web searches. Not like this (one of our more popular stories ever).

Schnatter has since tried to disavow the Daily Stormer's endorsement. Are you buying it? Neither am I.

Read more news @ DiversityInc.com

Suck It Up, We’re Screwed

Decades of incompetent Democratic leadership — and disregard for diversity — has taken us down this path.

The retirement of Justice Anthony Kennedy puts our country at a crossroads where there's only one expected outcome: a bizarrely out of touch and unrepresentative Supreme Court, for generations to come.

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Starbucks’ Optional Diversity Training Empowers People like Roseanne

Clearly communicated policies and values build corporate diversity success — treating people right is not an option for a well-run company.

By making yesterday's diversity training optional, Starbucks revealed top management indecision about its own principles and how to treat customers.

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Starbucks: Don’t Close the Stores, Close Corporate Headquarters

Starbucks CEO has an epic fail in grappling with his racism problem. He is unprepared, and has no clue about how to be prepared. Don't expect this to end well.

In the aftermath of the racist incident in a Philadelphia Starbucks store, the company is going to close 8,000 Starbucks stores on May 29th for hastily prepared diversity training.

It's a mistake.

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We White People Need to Own This

Martin Luther King has been dead for 50 years and Donald Trump is our president. Who is responsible?

REUTERS

We will be deluged by Martin Luther King articles and columns today. Some will be excellent, like the one Rev. Jesse Jackson wrote. But most will be saccharine sweet and not say what needs to be said.

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REUTERS

Last week we had a popular story about a stupid diversity trick done at a Hyatt* event that involved Illinois Gov. Bruce Rauner.

A Hyatt diversity "expert" poured chocolate syrup into a glass of milk and as a demonstration that diversity is at the bottom, stirred the milk and chocolate together and said it's much more delicious mixed together. The governor "played along" by drinking the chocolate milk.  He (and Hyatt) were playing at respecting Black History Month.

It is a stupid diversity trick because the chocolate syrup is heavier than milk, which is why it's at the bottom of the glass. Black people are at the bottom of most organizations due to racism. Women are not fairly represented because of sexism. It has nothing to do with gravity. Racism and sexism are purposeful human failures.

More insulting than the childish milk demonstration, the guest of honor was inappropriate for Black History Month — Gov. Rauner has been very critical of NFL players taking a knee. He said the players are "disrespecting the foundations of our country."

He's either a racist or profoundly ignorant (or both).

The foundations of our country are white men killing soldiers for the rights of white men, including the right to enslave Black people. In 1775, in Lexington, Mass., white men picked up rifles and shot to death soldiers of their country (we were a British colony) in protest.

The soldiers were marching to seize armories that had elected rebel colonels. At the time, a "well-regulated militia" included all men under 55 — weapons of war, gunpowder and bullets were stored in local armories, not at home. The reason for the armories was attacks by Indians who wanted their land back.

The Battle of Lexington was the start of the American Revolution. It was so important at the time that the Second Amendment to our Constitution is, "A well regulated militia being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed." (Well-regulated, as in troubled children should not be able to buy assault rifles and nobody should have high capacity magazines.)

Black NFL players took a knee to protest injustice in law enforcement and our criminal justice system, which is (and always has been) predatory on Black Americans by any measurement.

The movement was started by Colin Kaepernick after he viewed this video of Patrick Harmon being shot three times in the back after being harassed for not having a tail light on his bicycle. Please take a moment and watch the last 31 seconds of Patrick's life. Think about the last words on Earth that he heard: "I'm going to fucking shoot you." The video inspired Kaepernick to take a knee. If you read up on him, he is a very thoughtful man; his philanthropy since the obvious collusion of NFL owners ended his career is inspiring.

So, who is more "respectful of American heritage" — the Black players risking their careers to bring awareness of the racial injustice in our legal system, or Gov. Rauner drinking a glass of stupid chocolate milk? And how frightfully ignorant and/or racist are most white Americans, including Gov. Rauner, for thinking that this nonviolent protest is somehow disrespectful?

What could possibly be more in keeping with the best ideals embodied in our Constitution than bringing attention to something so un-American, so disgraceful as our racist criminal justice system.

Having a man like Rauner at a Black History Month event is just clueless. Performing chocolate milk stunts in 2018 is foolishness. People in authority going along with stunts is insulting. I'll bet Patrick Harmon would agree.

Finally, the senior executives at Hyatt have proven that chocolate milk diversity stunts don't work; here's their executive team: 73 percent white men. No women, Blacks or Latinos in P&L positions, women segregated to the traditional roles of corporations that have failed at diversity, the lawyer, marketing  and HR positions (the one Black person out of 11 people pictured). I can imagine the CEO paternalistically saying, "Here are our gals." How 1973 of them. Have some chocolate milk little lady.

So, another Black History Month ends, and we've made insufficient progress.

*Hyatt does not participate in the DiversityInc Top 50 competition.

Read more news @ DiversityInc.com