GM Wins IHS Markit Top Loyalty Award as My GM Rewards Membership Tops 1 Million

Originally Published by General Motors.

General Motors Co. has earned the highest customer loyalty among all automakers selling in the United States for the fourth year in a row, IHS Markit confirmed at the Automotive News World Congress held in conjunction with the North American International Auto Show.


IHS Markit, which is a leading source of global automotive industry information, analysis and insight, recognized GM’s success in retaining owners over repeat buying cycles.

Steve Hill, GM’s U.S. vice president of Sales, Service and Marketing, accepted the award on behalf of the company and its dealers.

“Such strong loyalty only comes when everyone keeps the customer at the center of everything we do, whether they are making, marketing, selling or servicing our vehicles,” Hill said.

GM also announced that more than one million Chevrolet, GMC, Buick and Cadillac drivers have signed up for My GM Rewards1, the automotive industry’s first comprehensive loyalty rewards program.

The program, launched in April of last year, allows customers to earn and redeem points on eligible new purchases including new vehicles, dealer services, accessories, and OnStar and connected services2. It’s also open to non-GM drivers who want to have their vehicles serviced at GM dealerships and make other purchases.

“My GM Rewards is our way of thanking loyal customers and making sure they have a great ownership experience, so they come back to Chevrolet, GMC, Buick and Cadillac dealers again and again,” said Hill. “The program has been a big hit since it was launched, and its growth has exceeded our expectations because the rewards are easy to earn and redeem on things that people really want and need.”

The sales and service experience delivered by Chevrolet, Cadillac, Buick and GMC dealers is a major reason why GM’s loyalty scores are so consistently high, Hill says.

  • Buick ranked highest in satisfaction for dealer service among mass market brands for the second consecutive year in a row in the 2018 J.D. Power Customer Service Index (CSI) Study, which measures service satisfaction among owners and lessees of 1- to 3-year-old vehicles. Chevrolet tied for second place, followed by GMC. Cadillac was ranked third among luxury brands.
  • GMC is the second highest-ranked brand for sales satisfaction, according to the 2018 J.D. Power Sales and Satisfaction Index (SSI) study, which measures satisfaction with the sales experience. Chevrolet and Buick tied for third.
  • Buick was named the highest-ranked mass-market brand in the inaugural 2018 J.D. Power Total Ownership Experience Award, which is based on results from its five iconic automotive studies.

My GM Rewards, which includes My Chevrolet, GMC, Buick and Cadillac Rewards, can be redeemed at nearly 3,500 participating GM dealerships nationwide.

How it Works: Enroll, Earn and Enjoy

The program is free to join and simple to use with no annual fee. Those eligible can join online at myGMRewards.com whether they own a GM vehicle or not. Vehicle owners can also use the Chevrolet, GMC, Buick and Cadillac Owner Centers, brand mobile apps or text3 LOYALTY to 81500. Once enrolled, members accumulate points at participating dealerships for eligible vehicle purchases and paid services. From time to time, GM may also award bonus points for occasions such as birthdays, and access to special events.

For a new lease or vehicle purchase, customers receive 20,000 points that currently can be redeemed for a $100 allowance toward GM accessories, services or other eligible offers. Members earn six points per dollar on most other eligible purchases including eligible accessories, parts, dealer services, paid OnStar and Connected Services plans and more.

Points can then be redeemed for allowance vouchers through myGMRewards.com to use at participating dealerships. The full list of ways to redeem points and program details can be viewed at myGMRewards.com.

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