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WarnerMedia Secures Worldwide Media Rights to Tiger Woods vs. Phil Mickelson

Marquee Event Content to Include Shoulder Programming Airing on Turner's TNT & HBO's 24/7 Reality Franchise.

Originally Published by Time Warner.

WarnerMedia's Turner division has secured worldwide media distribution rights to "The Match," a historic head-to-head, 18-hole duel between Tiger Woods vs. Phil Mickelson. The highly anticipated showdown between two golfers – who have won a combined 19 Majors – will be hosted by MGM Resorts International and held Thanksgiving weekend at Shadow Creek in Las Vegas. The winner of this blockbuster pairing, featuring these two legends of the game, will walk away with $9 million.


"The iconic Tiger Woods and five-time Major Champion Phil Mickelson are generational talents who have transcended the game of golf and their rivalry continues to be one of the most compelling in sports," said David Levy, President of Turner. "This one-of-a-kind, winner-take-all matchup provides a great opportunity to show fans the benefits of AT&T and WarnerMedia coming together. For the first time since AT&T's acquisition of Time Warner (now WarnerMedia), Turner, DirecTV and HBO will present a multi-faceted presentation of the live event and accompanying content across a vast array of platforms."

The Woods-Mickelson live event and accompanying content – collectively offering unprecedented access leading up to and during the competition – will be distributed across wide-ranging Turner, WarnerMedia and AT&T platforms including:

  • Live pay-per-view coverage of the event will be distributed through Turner's B/R Live, the company's new premium live sports streaming service, AT&T's DIRECTV, AT&T U-verse, and will be offered to other on-demand platforms.
  • HBO Sports and its groundbreaking 18-time Sports Emmy ® Award-winning 24/7 reality franchise will capture all the excitement leading up to the match.
  • Bleacher Report and its wildly-popular House of Highlights, which recently surpassed 10 million followers on Instagram, will offer comprehensive highlights and behind-the-scenes content.
  • Turner's TNT will also televise programming with select content from the event in the weeks following the live competition.
  • Turner International will facilitate distribution of live PPV access to the event outside the U.S.

As part of the live event, both Woods and Mickelson will selectively make side-challenges against one another during the match. For instance, Woods or Mickelson could raise the stakes by challenging the other to a long-drive, closest-to-the-pin or similar competition during a hole as they play their match, with money being donated to the winning golfer's charity of choice.

Turner Sports will produce all live event coverage while also serving as the exclusive sales and sponsorship partner. Turner Sports and its Turner Ignite Sports will work closely with marketing partners to elevate their brands within this once-in-a-lifetime opportunity, tapping into award-winning live events, experiential and creative marketing solutions.

B/R Live, Turner's new premium live sports streaming service, is available at https://live.bleacherreport.com; by downloading the B/R Live app through iTunes or Google Play; and/or via Apple TV, the Roku platform and Amazon Fire TV.

Pay-per-view pricing for the live event will be announced at a later date. The media rights agreement with Turner was completed in partnership between CAA Sports, Excel Sports and Lagardere Sports.

The Conversation

Time Warner: The New York Latino Film Festival, Presented by HBO, to Kick Off Opening Night with Icon Ruben Blades and The Documentary "Ruben Blades is Not My Name"

The nations' leading Latino film festival, celebrating its 15th anniversary, will be held on August 22 – 26, 2018 at various theaters around New York City with films featuring notable stars such as Gilberto Santa Rosa, Brian Kaufman, Liliana Biamonte, Residente, Bryshere Y. Gray, Mekhi Phifer and many more.

REUTERS

Originally Published by Time Warner.

The New York Latino Film Festival (NYLFF), the nation's largest and most diverse Latino film festival, and a touchstone of the nation's thriving multicultural cinematic movement, kicks off its 15th edition on Wednesday, August 22nd with the New York premiere of the film "Ruben Blades Is Not My Name." Directed by critically acclaimed director, Abner Benaim, the film stars Ruben Blades, Sting, Paul Simon, Residente, Gilberto Santa Rosa, Larry Harlow, Andy Montañez, Ismael Miranda, Junot Diaz, Luba Mason, among others. The star-studded documentary offers an intimate portrait of Ruben Blades, revealing the artist's struggle to come to terms with his legacy and influence in elevating Salsa music to an international scale.

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Time Warner: Acclaimed Writer G. Willow Wilson Brings "The Just War" to Wonder Woman this November

Award-Winning Author and Creator Returns to DC as New Ongoing WONDER WOMAN Writer with Artist Cary Nord.

REUTERS

Originally Published by Time Warner.

Following DC publisher Dan DiDio's surprise reveal on today's episode of DC All Access, celebrated writer G. Willow Wilson will be bringing her incredible storytelling skills to the shores of Themyscira as the new writer of WONDER WOMAN, beginning in November.

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Serena Williams' Iconic Wimbledon Run Makes Her a Champion for Working Mothers

Top executives tell DiversityInc they can relate to the tennis star's return after a difficult childbirth and then missing an important milestone in her daughter's life.

REUTERS

At Wimbledon, Serena Williams, playing only her fourth tournament after returning from childbirth, reached the finals. Though Williams ultimately lost to Angelique Kerber of Germany, she climbed 153 spots in the Women's Tennis Association (WTA) ranking, putting her at no. 28 in the list published Monday.

"To all the moms out there, I was playing for you today. And I tried," Williams, 36, said on Saturday. "Angelique played really well."

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AT&T Completes Acquisition of Time Warner Inc.

"We're going to bring a fresh approach to how the media and entertainment industry works for consumers, content creators, distributors and advertisers," said Randall Stephenson, chairman and CEO of AT&T Inc.

Originally Published by Time Warner Inc.

AT&T Inc. has completed its acquisition of Time Warner Inc., bringing together global media and entertainment leaders Warner Bros., HBO and Turner with AT&T's leadership in technology and its video, mobile and broadband customer relationships.

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Time Warner: The Last O.G. Wins Big by Doing Good

Just in time for the season one finale of The Last O.G., the Turner Blog interviewed Turner veteran Gabby Ballard, senior marketing manager-TBS Brand Marketing, who leads the team responsible for bringing viewers to this mega-hit show.

Originally Published by Time Warner.

The Last O.G. has been on it's A-game since day one with the premiere marking TBS' biggest comedy premiere since 2015. Since then it's kept its roll going as 2018's #1 show among all cable comedies this year and reached a multiplatform audience of nearly 25 million viewers. ICYMI, we said ALL of cable.

Just in time for the season one finale of The Last O.G., the Turner Blog interviewed Turner veteran Gabby Ballard, senior marketing manager-TBS Brand Marketing, who leads the team responsible for bringing viewers to this mega-hit show. Her team and the entire brand marketing group are the hub that brings everyone together for one common goal: promote the heck out of their original series. Mission accomplished.

When asked if she was surprised at the immediate success of The Last O.G., Gabby pointed to the all-star cast of Tracy Morgan, Tiffany Haddish and Cedric the Entertainer, among others, as the reason why they knew they had a hit on their hands before an episode even aired. "This talent has incredible and faithful fandom that we were able to tap into, as well as everyone was cheering for Tracy's comeback story," said Gabby.

She also credits major cross-collaboration amongst the TBS and Turner teams. "We were able to have fun with the creative, such as establishing an amazing in-character social media voice, as well as creating content that was humorous as well as insightful, and create a hosted programming stunt."

Additionally, one of the groundbreaking marketing strateg­­ies for helping the show stay on top of the ratings mountain and entice viewers was to leverage Turner's other great influential platforms to promote the show and make the biggest impact possible. "We kicked the campaign off with All-Star Weekend in partnership with TNT, then on to the NCAA Final Four on TBS, and finally the NCAA Championship Game," said Gabby.

The show deals with some very timely and tough topics like gentrification and re-entering society after serving time. Similarly, the marketing needed to be culturally relevant with nearly every facet of the campaign having an element of social responsibility and giving back linked to it. Gabby was eager to point out many examples.

  • As part of the TBS sponsored New York Comedy Festival, Tracy and Cedric the Entertainer hosted "A Toast to the O.G.'s of Comedy," a night of stand-up alongside an array of young comedians, as well as a sit-down conversation with the comics whom they have inspired. The event proceeds (over $14,000) benefited the Fortune Society, a charity that supports successful re-entry from incarceration.
  • Greyston Bakery, the largest social enterprise dedicated to open hiring practices, partnered with the The Last O.G. to release a custom O.G. Fudge Brownie. The O.G. Brownie was in stores for a limited time in 50 locations and 6 cities nationwide.
  • Tracy Morgan returned to his hometown, Brooklyn, N.Y., to dedicate a newly refurbished basketball court to the community. In partnership with TBS, the basketball court at the famous Marcy Playground now includes new asphalt, fresh backboards and a millennial pink, O.G.-inspired mural from artist ASKEW ONE. Over 800 people attended the dedication/block party which included a DJ, stunt dunkers, lots of family activities and local vendors.

As Gabby so eloquently put it, "Through the themes of 'The Last O.G.,' I think it's beautiful to be able to give back and have people benefit from art. You know what I mean?" Yes Gabby, we totally get it.

Finally, Gabby was asked to give us some insider info of what's coming up for season two. Surely, she had some juicy info just for us…

Her response: "A real O.G. never snitches, but we will have some amazing guest stars and the show will continue the great, unique brand of humor that it's established."

Well played Gabby, well played.

Time Warner: Ladies in Tech at Turner: Noyda Matos

Noyda's journey into the field, how she overcomes obstacles, and her advice to young women who want to follow her lead.

TIME WARNER

Originally Published by Time Warner.

Noyda Matos, applications architect – CNNMoney, never thought she'd work in technology. She wanted to be a lawyer. But when the Cuba native encountered educators talking about the joys of computer science at a local university, the experience forever changed her, inspiring Noyda to ditch her law aspirations and explore the world of mathematics.

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