Originally Published by The Hershey Company.
The Hershey Company announced that it has finalized the acquisition of Pirate Brands from B&G Foods, Inc., including the Pirate’s Booty, Smart Puffs and Original Tings brands, for a purchase price of $420 million, or approximately $360 million net of tax benefits.
“We are thrilled to have the fast-growing Pirate’s Booty brand as part of the Hershey product portfolio,” said Mary Beth West, Chief Growth Officer, The Hershey Company. “More and more consumers are seeking great-tasting snacks with clean labels and no artificial flavors, colors or preservatives, and Pirate’s Booty fits this need. We are looking forward to growing the full Pirate Brands portfolio in the years to come.”
