REUTERS

Landlords Can Use Facebook to Discriminate Against Black People, Violates Fair Housing Act

Along with Facebook allowing Russia to interfere in the 2016 presidential election, the social media company has created a space for property owners to discriminate against people of color, and the federal government had to step in.

The U.S. Department of Housing and Urban Development (HUD) has filed a new complaint against Facebook alleging it allows property owners and sellers to violate the Fair Housing Act.


HUD claims the company enables advertisers to control which users receive housing-related ads based on race, color, religion, sex, familial status, national origin, disability, and even zip code.

For example, if a property owner is advertising a home and doesn’t want Blacks or Latinos to respond to the ad, they can use “targeted advertising” to exclude populations of people from seeing it.

“The Fair Housing Act prohibits housing discrimination, including those who might limit or deny housing options with a click of a mouse,” Anna Mara Faras, HUD’s Assistant Secretary for Fair Housing and Equal Opportunity, said in a statement.

“When Facebook uses the vast amount of personal data it collects to help advertisers to discriminate, it’s the same as slamming the door in someone’s face.”

Facebook has responded to HUD by agreeing on Tuesday to remove over 5,000 ad-targeting options from its platform.

“While these options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important,” the company said in a blog post.

But Facebook continues to face the same issues in allowing for the platform to be a tool for discrimination. It all circles back to a lack of diversity in its executive leadership team, led by CEO Mark Zuckerberg.

There are no Blacks or Latinos on his team to assist in the day-to-day decisions that affect Blacks and Latinos.

“The company admits it has not been hiring enough Black and Hispanic employees in leadership and technical positions,” according to CNBC.

Only 1 percent of Facebook’s engineers and coders are Black and 3 percent are Latino a figure that hasn’t changed in four years.

Facebook practices coincide with Silicon Valley’s lack of diversity, which will leave tech companies behind as brown is the new white.

Latest News

AT&T Climate Resiliency Community Challenge

Originally posted on Att.com AT&T Supports Research at Five Universities to Assess Climate Risks and Help Boost Community Resilience  As part of our Climate Resiliency Community Challenge, five universities have been selected to conduct research that will help communities in the southeastern United States build resilience to climate change. Each academic…

Worldwide Olympic Partner Dow Announces 5M Tonnes CO2e Greenhouse Gas Emission Reductions Verified From its Carbon Programs

Originally posted on Dow.com Initiatives with the organizing committees of Sochi 2014 and Rio 2016 and the IOC enabled carbon reductions in areas such as infrastructure, reforestation, manufacturing and packaging projects Following the completion of annual third-party verification, Dow announced the reduction of 655,000 tonnes carbon dioxide equivalent (CO2e) of…

Novartis — Build Trust With Society

Originally published on annualreview.novartis.com. We are making good progress on integrating ethics, access to medicine, global health and corporate responsibility into the core of our business strategy. In 2019, we pursued changes to strengthen governance; took steps to improve decision-making and reinforce our speak-up culture; further integrated access into how…

BASF Logo

BASF Partners to Development of Innovative Power Storage Technology

Originally posted on BASF.com BASF and JenaBatteries Cooperate in the Development of Innovative Power Storage Technology  Batteries for stationary storage of electricity from renewable energy sources JenaBatteries with the world’s first commercially available technology of this kind BASF supplies electrolyte from an industrially available amine JenaBatteries GmbH and BASF are…

Boeing to Highlight Partnerships, Sustainability and Innovation at 2020 Singapore Airshow

Originally published on Boeing.mediaroom.com. Boeing [NYSE: BA] will highlight its broad range of commercial and defense products, services and technologies at the 2020 Singapore Airshow, which runs February 11-16 at the Changi Exhibition Centre. The company’s presence and activities at the show will underscore its commitment to safety, global partnerships,…

Kaiser Permanente — Hawaii Medicare Plan Top 10 Performer Nationally

Originally published on about.kaiserpermanente.org. The National Committee for Quality Assurance Quality Compass report recognized Kaiser Permanente’s plan in Hawaii for several measures of quality care. Kaiser Permanente Hawaii’s Medicare plan performed in the top 10 nationally on several measures of quality care, according to the National Committee for Quality Assurance…