'Eat It, Haters': Cheerios Spoof Adds Orientation, Goes Viral

By Chris Hoenig


Weeks after a Cheerios commercial featuring an interracial couple drew a rash of racist comments on YouTube—but also sparked a run of support for parent company General Mills—a spoof of the ad by a group of comedians is going viral.

The “commercial,” written by Mark Normand and Eddie Lombardi, stars comediennes Hollis Witherspoon and Joyelle Nicole Johnson as an interracial lesbian couple, adding sexual orientation to the diversity of the cast.

The plot of the spoof follows a similar storyline to the Cheerios ad, while also referencing the ridiculous comments that forced YouTube to suspend commenting on the original. “Is it true that eating a healthy breakfast cereal like we do every morning is normal And in the year 2013, the way our family looks shouldn’t be such a big deal,” the adorable Adriana Barnett asks Witherspoon. “I say that we have the God-given right to stuff our faces with whatever we want and with whomever we want, no matter what the haters say,” Witherspoon responds, in part. It then cuts to Johnson, cereal poured on her chest while sprawled out on the couch, waking up and asking, “What Now this is a problem”

Johnson finishes the commercial by adding, “Denise, disable the YouTube comments!”

The video, which has not had its comments disabled, has drawn more than 1,000 comments, largely positive and supportive. “Please tell me these two ladies are actually raising that little girl and not just actresses. Because I wanna be their best friend and babysit for them,” TJ Turner writes. D Lee says, “This video brought the biggest smile to a grumpy man’s day. I was astounded and disgusted that people found issue over the original advert. The fact that in this day and age people remain so narrow-minded and oppressive is a disgrace. Thank you for this send-up of the advert. Bringing a little humour to a sad situation. And thank you for not disabling the YouTube comments, Denise ;-)”

General Mills, No. 26 in the 2013 DiversityInc Top 50, has stood by the original Cheerios ad, saying that the bigoted comments will not make the company change its marketing plans. “There are many kinds of families, and Cheerios just wants to celebrate them all,” said Meredith Tutterow, Associate Marketing Director for Cheerios and Multigrain Cheerios.

Latest News

Rep. Jahana Hayes (D-Conn.)

Rep. Jahana Hayes Attacked in Racist Campaign Town Hall; 1 in 4 Americans Unemployed According to New Data from Axios; and More

Racist trolls interrupt Zoom town hall hosted by Jahana Hayes, Connecticut’s first Black congresswoman. “I am not OK,” wrote Rep. Jahana Hayes (D-Conn.) in a moving post describing a violent attack that took place at one of her recent campaign events. Ten minutes into the Zoom town hall for one…

reproductive, benefits, workplace

The Importance of Reproductive Benefits in the Workplace

With President Trump’s nomination of Amy Coney Barrett to take the late Justice Ruth Bader Ginsburg’s seat, the issue of reproductive rights has again become a hot button topic. While Ginsburg repeatedly voted against restrictions on birth control and abortion access, the historically conservative Barrett is expected to tip the…

International African American Museum Receives New Markets Tax Credits from TD Community Development Corporation

Originally published on newscenter.td.com. TD’s investment will help the non-profit create 186 new jobs, exhibit space TD Community Development Corporation (TDCDC), a wholly-owned subsidiary of TD Bank, N.A., announced today its allocation of New Markets Tax Credits (NMTC) to the International African American Museum in Charleston, South Carolina, to assist…

TIAA Survey Reveals Saving for Retirement is the No. 1 Contributor to Feeling Financially Resilient for Working Individuals, but 60% of People are Falling Behind Goals

Originally published on TIAA.com. The global COVID-19 pandemic not only presents a tremendous threat to people’s health and lives, but is also challenging the financial security of families across the nation. According to new research released today by TIAA, a leading financial services provider, nearly 60 percent of adults say…

domestic, violence, awareness

October: Domestic Violence Awareness Month Resources

National Domestic Violence Awareness Month takes place in October to raise awareness about this critical social and public health issue. One out of every four women and one out of every 10 men will experience sexual violence, physical violence and/or stalking by an intimate partner in their lifetime according to…