Various companies have been publicly praised or shunned during the past 18 months in response to their approach to then-candidate and now President Donald Trump.
But when the CEO of Baltimore-based sports apparel brand Under Armour shared his opinion about the president on CNBC this week, many called out his lack of sensitivity for failing to appreciate that not only is he representing his company, employees and stakeholders, but also numerous partners with whom Under Armour has endorsement deals and who may not necessarily agree with praise for Trump.
