WICT, the oldest and largest professional association serving women in the cable and telecommunications industry for more than 35 years, has measured the status of women employees in the cable industry through its PAR Initiative, which focuses on pay equity, advancement opportunities and resources for work/life integration.
According to WICT, “the PAR Initiative showcases best practices in achieving stronger gender diversity with a goal to improve diversity metrics for women.”
Discovery Communications won first place in the “Best Programmers” category, while second, third and fourth places included companies on the DiversityInc Top 50 list. Second place went to the Disney ABC Television Group, a unit of The Walt Disney Co. (number 34); NBC Universal, a division of Comcast, took third place; and Turner Broadcasting System, a subsidiary of Time Warner (number 41), took fourth place
“We congratulate and applaud this year’s PAR Best Companies for Women in Cable for their exemplary gender diversity efforts. When you consider the research that shows the positive benefits companies enjoy when they are more gender diverse, the industry should use these top companies as models of strong D&I practices,” said Maria Brennan, president & CEO of WICT.
Since 2003, the WICT PAR Initiative has measured the status of women employees in the cable industry based on three main criteria: pay equity, advancement opportunities and resources for work/life integration.
WICT said its Best Companies for Women in Cable was based on results of the 2015 WICT PAR survey, which gauged gender-related quantitative and qualitative employee data and assessed companies’ diversity practices. The survey captured information on diversity at the highest leadership levels within the industry. It also acquired data that enabled the creation of industry-wide Internal Labor Market maps showing the workforce dynamics — i.e., hires, promotions, and exits — of women and people of color in the industry.
New to the survey this year, respondents were asked to provide information on the ways in which they support LGBT employees in the workplace, veterans returning to the civilian workforce and employees with disabilities.
WICT worked with third-party talent consultant Mercer to conduct the survey. According to Mercer estimates, cable programmers and operators, as well as related businesses, directly employ about 400,000 people in the United States. The 27 companies that responded to the survey represent more than 260,000 U.S. employees, or approximately 65 percent of this workforce, suggesting that the survey results are representative of the cable telecommunications industry.