DiversityInc's Growth Spurs Career Center Success

After a successful 2013 brought DiversityInc to the top spot in the world for web traffic and social media reach in the diversity management space, the website and its jobs board are reaching new heights in 2014.


By the end of May, DiversityInc’s sitewide traffic for the year was already passing what it finished at for 2013 nearly 21 million pageviews in the first five months is eight percent more than all of last year total, while eighty percent of the cumulative number of unique visitors from 2013 had already passed through the site.

The traffic growth has translated into success for the DiversityInc Career Center, which is seeing record levels of usage. Helped by nearly 5.5 million pageviews in May, the job board’s 18-plus million pageviews in the first five months of 2014 is already 13 percent more than 2013’s 16 million total pageviews. With more than a half-million unique visitors already passing through the careers section, it is on pace to top 2013’s cumulative unique visitors by more than 30 percent.

Averaging a nearly 100 percent average growth on a month-over-month basis compared to 2013, the company’s public and corporate-subscription websites, DiversityInc.com and DiversityInc Best Practices, are also reflecting the surge in use. The sites have combined already to reach approximately 80 percent of the total traffic to pass through the sites in 2013, in less than half the year.

“Good content and adept use of technology has doubled unique visitors and page views,” DiversityInc CEO Luke Visconti said. “The DiversityInc team has done a magnificent job.”

All of DiversityInc’s traffic is certified by Alexa, an Amazon-owned company.

With such a large, engaged audienceand only growingDiversityInc has become a key recruitment tool for top companies, who use the DiversityInc Jobs Board to help get their job openings in front of hundreds of thousands of qualified applicants.

There are more than 43,000 jobs posted on the DiversityInc Jobs Board in everything from sales and business development to financial services, from arts and entertainment to heathcare and government jobs, and from engineering to real estate. Basically, if it’s your dream job, there’s a decent chance you’ll find it today on the DiversityInc Jobs Board.

Just what kinds of companies are advertising Platinum sponsors include DiversityInc Top 50 companies like Novartis (No. 1 on the 2014 DiversityInc Top 50), EY (No. 3), AT&T (No. 10), Cox Communications (No. 18), ADP (No. 24), BASF (No. 26) and Kellogg Company (No. 31), just to name a few.

And between them, there’s more than 9,000 jobs that they are actively seeking to fill.

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