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What's Missing From Your Diversity-Recruitment Strategy?

How can you find the right talent—from all groups—that your company needs to make it competitive?

Companies that make diversity a priority are winning the war for talent. Not only are they recruiting people from underrepresented groups at a faster rate, but studies show young people—including straight, white, able-bodied men—want to work at inclusive workplaces.


How are these companies attracting more talented recruits? Jennifer Terry-Tharp, director, staffing, talent attraction and analytics of AT&T, No. 4 in The 2011 DiversityInc Top 50 Companies for Diversity, and KiKi Lorenz, college relations manager of Toyota Motor Sales U.S.A. (Toyota Motor North America is No. 46), share their companies' best practices and case studies for successful recruiting in this 90-minute recruitment web seminar. The seminar includes data trends from the DiversityInc Top 50, showing best practices that yield measurable human-capital results. Those best practices include the use of resource groups for recruitment and on-boarding, as well as formal, cross-cultural mentoring.

AT&T has demonstrated great success with its recruitment strategies. Terry-Tharp attributes its success in large part to its commitment to preventing high-school dropouts, especially Latinos and Blacks. AT&T is a major sponsor of the Aspire program, which launched in 2009, and works with job shadowing, mentoring and intervention strategies to cut the dropout rate of at-risk students.

Read Increasing Diversity in Talent Development for best practices in developing leadership.

Lorenz similarly emphasizes the importance of a targeted and well-planned internal and external recruitment strategy at Toyota. "Our challenge has been how to create a meaningful recruitment presence but with a smaller footprint," she explains. "It's much more than setting up a booth at a business fair."

She said recruitment doesn't stop once candidates are hired. "We have to re-recruit and re-engage our associates. If we don't, other companies will, and we will be left with empty pockets in our workforce."

To strengthen its efforts, Lorenz said that Toyota looks to community involvement to share its corporate culture and communicate its values to current employees and the public. Some of these relationships include outreach with TELACU and the Boys & Girls Clubs, as well as investments in its local Toyota plant and office locations. Read more about these initiatives in this interview with Toyota Financial Services' former President and CEO George Borst.

Other best practices that Terry-Tharp and Lorenz detail in the webinar include:

  • Holding interactive events online and in-person
  • Using resource groups to identify talent internally and externally
  • Developing a targeted media and posting strategy for job listings
  • Creating a detailed and focused career portal for candidates
  • Building relationships and partnering with select organizations and schools

 

 

The Conversation

Toyota: Teens School Peers on Distracted Driving: There’s No 'Fine' Time to Text

Toyota TeenDrive365 Video Challenge selects winner from 1,300 submissions in nationwide PSA competition.

2018 TeenDrive365 Video Challenge Winners (left to right): High school seniors Kirklin "Mack" Hopkins and Kellen Stadler from Charlotte-Mecklenberg Schools in Charlotte, North Carolina.

Originally Published by Toyota Motor North America.

To educate their peers on the dangers of distracted driving, high school seniors Kirklin "Mack" Hopkins (17) and Kellen Stadler (18) of Charlotte-Mecklenburg Schools in Charlotte, North Carolina, send a clear message: A single second can have life-long consequences. Their poignant video, titled "It's Not Fine," is the winner of the Toyota TeenDrive365 Video Challenge, a national driver safety public service announcement competition, using the tools of storytelling to get through to young drivers.

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Toyota: Finalists Announced in National Public Service Announcement Challenge

The Toyota TeenDrive365 Video Challenge on changing the driving behavior of teens drew more than 1,300 entries.

A short video message from teens to their peers to encourage safe driving habits might be all that is needed to avoid dangerous driving situations. That is the premise behind the Toyota TeenDrive365 Video Challenge, which drew more than 1,300 entries from students across the country.

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AT&T's David Huntley on Living the Legacy of Martin Luther King, Jr.

This year marks the 50th anniversary of the murder of civil rights icon Rev. Dr. Martin Luther King, Jr.

AT&T

AT&T is No. 3 on the DiversityInc Top 50 Companies list

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Dallas Mavericks to Name Former AT&T Executive Cynthia Marshall Interim CEO

Before retirement, Marshall was AT&T's vice president of human resources and chief diversity officer.

UPDATED Feb. 26, 2018 at 5:30 p.m. ET

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AT&T Film Awards Competition Seeks Rising Creators

Aspiring filmmakers and up-and-coming creators can submit their undiscovered short films until April 15.

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Cox Media Signs Local Ad Rep Deal with AT&T SportsNet Rocky Mountain

AT&T SportsNet is the television home of the Colorado Rockies, Utah Jazz, Vegas Golden Knights, Mountain West and Big Sky Conferences.

Cox Media, Cox Communications' (No. 18 on the DiversityInc Top 50 Companies list) advertising sales division, has signed a multi-year exclusive agreement to represent AT&T (No. 3 ) SportsNet Rocky Mountain's local on-air advertising opportunities during Vegas Golden Knights games, including pre-game and postgame programming.

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AT&T Issues Call to Action on Gender Equality in Advertising

"As Chief Brand Officer of AT&T, and a board member of the Association of National Advertisers, I pledged we will improve the portrayal of women in our ads by 20 percent by the end of this year," writes Fiona Carter.

AT&T changeMAKERS: Joan Marsh, Fiona Carter, Corey Anthony, Anne Chow, Marachel Knight / Photo courtesy of Fiona Carter
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