How to Get More Women in Sales

Five strategies to get women to stay and flourish in high-pressure, high-mobility sales jobs.

Is your company attractive to women, particularly those in sales? Without certain key work/life benefits, you could be losing valuable talent.


Combining an active career in revenue-generating positions and managing a family can be a challenge for women employees. An employer that enables them to achieve work and home success will garner loyalty and increased performance in return.

In this 1,353-word article, Successful Career Paths for Women in Corporate Sales, seven companies from The DiversityInc Top 50 Companies for Diversity provide insight into their key best practices to attract and retain women in corporate sales, as well as their significant results.

These companies—PricewaterhouseCoopers, No. 3; AT&T, No. 4; Ernst & Young, No. 5; Kraft Foods, No. 9; Colgate-Palmolive, No. 10; American Express, No. 13; and Procter & Gamble, No. 25—understand that these positions are usually the way into the top level (CEO and direct reports) and want to make sure women are not excluded.

Readers will take away:

  • The types of flexible work options women employees want and need
  • Why a majority of these companies offer relocation and spousal support
  • What research shows about the benefits of cross-cultural mentoring
  • How to use employee-resource groups creatively to increase promotions of women
  • Why a focus on training and education benefits all employees

As Kraft Foods' Valerie Oswalt, customer vice president of business development for Sales & Customer Logistics and the mother of two children, says: "A lot of women feel they can't have everything—certainly not at the same time. Women don't have to give up on their dreams. They may not get there as fast, but they will deliver the results."

Read Successful Career Paths for Women in Corporate Sales at BestPractices.DiversityInc.com.

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