DiversityInc Takes No. 1 Spot for Web Traffic and Social-Media Reach
DiversityInc passes Black Enterprise, Working Mother and Hispanic Business, while publications such as Diversity Journal, Diversity Executive and Diversity Woman continue to trail far behind.
DiversityInc is now the No. 1 website worldwide for all news and information about diversity management, workplace diversity and real-world instances of racism and discrimination, as measured by web traffic and social-media reach.
An increase in visitors to DiversityInc.com over the past year has pushed DiversityInc past Black Enterprise, Working Mother and Hispanic Business, generating more than twice the share of worldwide page views of all its nearest competitors. DiversityInc receives 100 times more web traffic than smaller publications like Diversity Executive, Diversity Journal and Diversity Woman combined.
Alexa, an Amazon-owned company, also ranks DiversityInc ahead of all other diversity-management publications on a global scale. In the United States alone, DiversityInc ranks nearly three times higher than Black Enterprise (its nearest competitor), more than seven times higher than Hispanic Business and more than 65 times higher than Diversity Executive.
Readers spend nearly as much time on DiversityInc as Working Mother (No. 2 in time on site) and Black Enterprise (No. 3) combined, and more than three times longer than Hispanic Business. Visitors also read nearly as many articles and posts each time they stop by the site as all three of those publications combined. DiversityInc's bounce rate (the number of visitors leaving the site after reading just one post) is the lowest in the diversity-management space, just one-third that of Working Mother, its nearest competitor.
DiversityInc's social-media reach—more than three-quarters of a million people across all platforms—is more than two-and-a-half times larger than any other diversity publication and nearly twice the size of Diversity Best Practices, Black Enterprise, Hispanic Business, Conference Board, Working Mother, Diversity Executive, Diversity Journal and Diversity Woman combined.
"Credit goes to the entire team, but this initiative was led by our COO, Carolynn Johnson, who is currently finalizing plans to make our website's career center the No. 1 source for diverse talent," DiversityInc CEO Luke Visconti said.
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By Steve Phillips
(Originally Published on TheNation.com)
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