Study: Blacks, Latinos Value Corporate Social Responsibility More

Latino and Black consumers value companies that stand up for sustainability issues more than other groups, according to a new research report.

Companies that engage multicultural communities can reap huge rewards when it comes to consumer purchasing and brand loyalty, according to data from Yankelovich Monitor Multicultural Study 2010.


The study finds that Latino and Black consumers rate the importance of a company's presence in the community through corporate social responsibility and cause-related marketing programs as more significant in their buying decisions than do non-Latino whites.

About one-third of Latino and Black consumers almost always choose brands because they come from companies that support causes they believe in, compared with just 1 in 5 non-Latino whites, the study finds.

Latino and Black consumers also expect companies to champion their causes and stand up for issues that affect their communities to a greater degree.

According to the study, 79 percent of Latino respondents and 84 percent of Black respondents agreed with the statement "companies that make sincere efforts to be part of the Hispanic/African-American community deserve my loyalty."

Additionally, 62 percent of Latino respondents and 68 percent of Black respondents agreed that very few brands and companies genuinely care about the state of their communities.

"The results present excellent opportunities to those businesses looking to increase their brand reputation and sales," says Esther Novak, founder and CEO of VanguardComm, a public-relations firm with a specialty in corporate social responsibility and cause-related marketing. VanguardComm announced the study. "If you want to establish long-lasting relationships with Latino and Black consumers and businesses, you need to show that you understand and support their causes and community needs."

Video: Rep. Cummings Says What Every Non-Bigoted American Thinks About Trump's 'Zero Tolerance' Policy

"We will not keep kids in internment camps," declared Cummings."This is the United States of America."

Rep. Elijah Cummings (D-Md.) expressed what compassionate, non-bigoted Americans feels about the Trump administration's "zero tolerance" policy on immigration — "We are better than that."

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Steve Bannon, former White House chief strategist, said that slain civil rights icon Dr. Martin Luther King Jr. would be "proud" of what President Donald Trump has done for Blacks and Latinos in the U.S.

Bannon was the CEO of Trump's presidential campaign. Trump gained supporters by calling Mexicans rapists, committing to building a wall between Mexico and the U.S., allowing Black people to be physically assaulted at his rallies and lightly disavowing the support of white supremacists.

"Martin Luther King ... he would be proud of what Donald Trump has done for [the] Black and Hispanic working class, okay?" Bannon said on "This Week" Sunday.

On Sunday, King's daughter, Bernice King, CEO of The King Center, re-tweeted a post from The Washington Post reporter Eugene Scott who referenced a similar claim Bannon had made previously. She included a response, simply stating: “Absolutely not."

In May, King tweeted:

Bannon said in March at an event with far-right French politicians that they should "wear" accusations of racism "as a badge of honor."

Let them call you racist. Let them call you xenophobes," he said. “Let them call you nativists. Wear it as a badge of honor. Because every day, we get stronger and they get weaker."

Bannon said on Sunday that he was “talking specifically about Donald Trump and his policies."

“His economic nationalism doesn't care about your race, your religion, your gender, your sexual preference," he said.

The Trump administration's “zero tolerance" immigration policy is currently separating children of undocumented immigrants from their mothers and fathers.

King tweeted on Sunday:

Video: Because of Immigration 'There Aren't Enough White Kids to Go Around,' Says Republican Lawmaker

House Minority Leader Rebecca Rios (D-Phoenix) said Rep. David Stringer's rhetoric echoes "white nationalists like David Duke."

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David Stringer, a Republican lawmaker in Arizona running for re-election, made racist comments about immigration, warning his Republican constituents that children of color will overtake schools, and the country, leaving little room for white children.

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Latino Kids Torn from Mothers' Arms While Ivanka Trump's Tweet Boasts of White Privilege

The administration of "family values" has created a narrative that immigrants are not moms or dads, only criminals.

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Families fleeing dire situations are having their children torn from their arms due to a new "zero tolerance" Trump administration policy.

Presidential Adviser Ivanka Trump on Twitter boasted of cuddling her two-year-old son, Theodore. Many thousands decried the tweet as tone-deaf and a cruel comparison. The current immigration polices have emboldened U.S. border agents to take detained children from their parents.

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After a Typhoon of Publicity, Harvey Weinstein Charged with Rape

Allowed to turn himself in with pre-arranged bail already taken care of.

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There was one more red carpet for Harvey to walk down. At 7:30 this morning, the alleged rapist walked into a Lower Manhattan police station surrounded by cameras flashing and reporters shouting his name.

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Man Who Threatens to Sic ICE on Spanish-Speaking People Identified

Aaron Schlossberg is a New York-based attorney, and it turns out he has a lot of problems and they're all well documented.

The man caught on video lashing out at people for speaking Spanish has been identified as attorney Aaron Schlossberg. Twitter users made the identification, and it is being widely reported that he is the man.

The good news is that a GoFundMe account has been set up to send a Mariachi band to Schlossberg's Manhattan office. According to the fundraiser, "Any leftover money will be used to send a delicious Taco Truck lunch to the staff and a copy of all federal and state statute mentioning undocumented immigrants do not qualify for welfare."

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