Chick-fil-A Caves on Funding Anti-Gay Groups but Is It Enough?

What's that noise of grinding gears? Chick-fil-A reversed its anti-gay agenda. What will happen as the company presents a two-faced approach to consumers?

In an abrupt reversal of its traditional course, Chick-fil-A management decided to stop funding anti-gay "charities." However, the decision comes with a great deal of confusion at the top of the company, as reported in a Lubbock Avalanche-Journal article, which quotes University of Georgia's Dr. Sundar Bharadwaj, the Coca-Cola Company chair of Marketing at the University of Georgia Terry College of Business 


"You can change your position, but you have to have a rational reason for the change and be consistent and communicate that to your customers," Bharadwaj told the Avalanche-Journal. "Two different brands cannot be visible to the customer. Your authenticity is questioned after that, and your brand loses equity."

The PR-industry website Bulldog Reporter has been covering the back and forth and has an entertaining string of articles you may want to read.

For more on the importance of corporate values and their implications on your business, read:

Ask the White Guy: Decision Making, Clarity of Values & What to Do When It Goes Horribly Wrong

Does Gay Marriage Violate Your Religious Values?

Are Political Donations That Conflict With Your Diversity Policy a Shareholder Issue?

Lessons on Values From Ellen & JCPenney

Vickers "Vic" Cunningham, a former Dallas judge who's running in the Republican primary runoff election for Dallas county commissioner on Tuesday, decided to provide his children a monetary incentive to condone homophobia and racism. Cunningham set up a living trust with a clause rewarding his children if they marry a white, straight Christian.

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Janelle Monáe Opens Up About 'Being a Queer Black Woman in America'

"I consider myself to be a free-ass motherf***er," the singer said.

REUTERS

In an interview with Rolling Stone, Janelle Monáe came out as pansexual — and she's owning her identity.

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Ben Carson's HUD to Scrub Anti-Discrimination Language from Mission Statement

As the Trump administration seeks to cut HUD's funding, the agency is aligning its mission with "the secretary's priorities."

A year after beginning his position of Housing and Urban Development (HUD) secretary, Ben Carson has decided that it's time to update the agency's mission statement and remove words and phrases like "inclusion" and "free from discrimination."

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'Being Proud to Be a Gay Black Female' Is a Revolutionary Act, Says Lena Waithe

Waithe, an award-winning television writer, uses her platform to promote self-acceptance and equality.

REUTERS

Actress, producer and screenwriter Lena Waithe, a gay Black woman, has not only made history in Hollywood, but continues to use her platform to encourage and inspire other Black LGBTQ people to be their authentic selves.

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Log Cabin Republicans Blindly Back Trump

As Trump's GOP twists gay hating into "religious freedom," LGBT Republicans are living in the Trump Twilight Zone.

REUTERS

A decision by the Alabama Republican Party to bar openly gay Jason White from running for sheriff is just another chapter in the cautionary love story between gay Republicans, their political party and their sexual orientation.

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Gay Basher Brownback Wins Confirmation as Ambassador for International Religious Freedom

Tireless bedroom busybody goes international as the champion of religion from the five-children-from-three-women-porn-star-payoff administration.

REUTERS

Sam Brownback, the unpopular Republican governor of Kansas and an enemy of LGBT rights, will be leaving his post to take on a role as international religious freedom ambassador for President Donald Trump's administration.

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Trump Attacks LGBT Community with Bogus 'Religious Freedom Day'

Intent is to allow discrimination against LGBT people, erasing over 100 years of federal non-discrimination law. American Taliban Pence goes back to his gay-bashing roots.

REUTERS

President Donald Trump declared January 16 "Religious Freedom Day." Presidents make this proclamation every year, but Trump's "religious freedom" says businesses should have the right to discriminate by letting them refuse to serve LGBT people based solely on their sexual orientation or gender identity.

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