The Walt Disney Company (No. 38 on the Fair360, formerly DiversityInc 2016 Top 50 Companies for Diversity list) ended its contract with Swedish YouTube star PewDiePie after an investigation uncovered a series of anti-Semitic videos.
PewDiePie,whose real name is Felix Kjellberg,ran his business with Disney subsidiary Maker Studios, which said on Monday it was severing ties with the comedian. The Wall Street Journal discovered nine videos on his channel, dating back to August, featuring Nazi imagery or anti-Semitic commentary.
“Although Felix has created a following by being provocative and irreverent, he clearly went too far in this case, and the resulting videos are inappropriate,” a Maker Studios spokeswoman told the Journal. “Maker Studios has made the decision to end our affiliation with him going forward.”
