Cox Media, Cox Communications’ (No. 18 on the DiversityInc Top 50 Companies list) advertising sales division, has signed a multi-year exclusive agreement to represent AT&T (No. 3 ) SportsNet Rocky Mountain’s local on-air advertising opportunities during Vegas Golden Knights games, including pre-game and postgame programming.
Beginning with the Vegas Golden Knights’ second season this fall, Cox Media will also be the exclusive sales representative for the Network for national on-air advertising during Vegas Golden Knight game broadcasts. This arrangement covers pre-game, post-game and in-game on-air advertising opportunities other than opportunities allotted to the Network’s distributors.
“The Vegas Golden Knights have captivated the Las Vegas market: sports fans, businesses, and the entire community,” said Brett Burke, vice president of sales for Cox Media’s Las Vegas market. “This opportunity to sell the Network’s advertising time in Vegas Golden Knights games is a great addition to Cox Media’s portfolio of offerings for our clients and we are thrilled to be working with AT&T SportsNet and representing advertising opportunities in games of the city’s first major sport franchise.”
Starting immediately, local businesses looking to reach the passionate Vegas Golden Knights fan base should contact Cox Media Las Vegas for rates and availability. For more information, visitwww.coxmedia.com.
About AT&T Sports Network
AT&T SportsNet is the television home of the Colorado Rockies, Utah Jazz, Vegas Golden Knights, Mountain West and Big Sky Conferences. The network reaches approximately 2.3 million households across nine states and delivers more than 350 live events each year – all of which are available in high definition.