Archived: Comcast Redesigns Microsite for Asian-Pacific American Heritage Month

Comcast Redesigns Microsite for Asian-Pacific American Heritage Month


Now Optimized for Mobile Devices and Includes Social Sharing Features

During the Month of May, Customers Have Free Access to Thousands of Hours of Asian-Pacific Movies, Shows and Music Across All Devices

PHILADELPHIA–Comcast today announced that it has redesigned its Xfinity Asia website (Xfinitytv.comcast.net/microsite/Asian-American) for Asian-Pacific American Heritage month, which starts today. All month long, Xfinity TV customers will have free access to thousands of hours of Asian-Pacific films, TV shows and music across all platforms.

The Xfinity Asia website, now optimized for mobile devices, brings together content from a variety of sources in one, easy to navigate location and now includes social sharing features. Customers can watch award-winning films, documentaries, anime and music featuring Asian-Pacific entertainers and artists. Non-subscribers also will have the opportunity to explore a range of entertainment options online.

“This year’s celebration of Asian-Pacific heritage month serves up an amazing variety of the best TV, film and music including new and exclusive content from Center for Asian American Media (CAAM),” said Ruben Mendiola, SVP and GM of Multicultural Services. “We’re creating an online and On Demand oasis of content for fans to discover what’s new, explore their current favorites and engage with us via our newly launched Facebook page and Twitter handle.”

The website highlights for Asian-Pacific American Heritage month include:

  • Celebrity guest editors including Jamie Chung of NBC’s hit show “Believe“; CNN’s Lisa Ling; Actress Jennifer Kim; and singer/songwriter Gary Valenciano (TFC).
  • A collection of K-pop music videos from TVK and Music Choice.
  • New short and feature films from the Center for Asian American Media including a new docu-short series titled “Employed Identity,” backstage coverage of Korean bands like Love X Stereo, who performed at South by Southwest, and acclaimed documentaries that explore Asian American stories throughout the country.
  • Social Media enhancements, including the rebranding of Comcast’s Cinema Asian America Facebook page to Xfinity Asia.

Participating networks include Bollywood Hits On Demand, Music Choice, The Filipino Channel, Myx TV and TVK.

Comcast has had a longstanding commitment to diversity and inclusion since its founding more than 50 years ago and focuses its efforts in five key areas: diversity in governance, attracting and retaining a multicultural workforce, developing a diverse supplier base, offering a wide selection of multicultural programming, and community investment in national, regional and local diverse organizations.

About Comcast Cable

Comcast Cable is the nation’s largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. Comcast has invested in technology to build an advanced network that delivers among the fastest broadband speeds, and brings customers personalized video, communications and home management offerings. Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company. Visit www.comcastcorporation.com for more information.

Contacts

Comcast Corporation

Meredith Wertz, 215-286-5701

Meredith_Wertz@comcast.com

Latest News

5 Biggest News Stories of the Week: October 6

As the saying goes, the news never stops — but there’s a lot of it out there, and all of it doesn’t always pertain to our readers. In this weekly news roundup, we’ll cover the top news stories that matter most to our diversity focused audience. 1. The Dollar Divide…

WOCA 2022 Research: How to Improve Representation of Women of Color in the Workplace 

Capital One and DiversityInc shared the results of their collaborative research report on women of color in the workplace at the 2022 annual Women of Color and Their Allies event held in Louisville on Sept. 21 in conjunction with Humana. Dr. Chris Parker, Head of Research & Data, DiversityInc, confirmed…

WOCA 2022: Executive Leaders Share Stories of Allyship for Women of Color

One of the best indicators of an organization’s success around diversity, equity and inclusion (DEI) is leadership accountability for DEI. At our 2022 Women of Color and Their Allies event, DiversityInc’s Head of Strategic Partnerships, Anita Ricketts, was joined on stage by leaders who are holding themselves and their contemporaries…

The Dollar Divide

Too Poor to Die: The Rising Cost of Funerals 

Death is expensive.  For more than two decades, I have extensively written and reported about money-related content and even I was surprised at the cost of my mother’s funeral.  The median cost of a funeral with a viewing and burial is approximately $7,848. That doesn’t include the cost of the…