Comcast NBCUniversal Celebrates Asian American & Pacific Islander Heritage Month

Originally posted on

At Comcast NBCUniversal, we want every employee and customer to feel valued and respected for who they are. For our employees, we believe a diverse and inclusive company is a more innovative and successful one, which is why Diversity & Inclusion is so important to our culture and business. For our customers, we provide year-round access to diverse programming, but key moments, like Asian American & Pacific Islander (AAPI) Heritage Month, give us the opportunity to go above and beyond to celebrate the AAPI community’s remarkable contributions to American culture, film, science, sports, and history.

Today, Comcast NBCUniversal kicked off a series of activities and initiatives to honor Asian culture during Asian American & Pacific Islander (AAPI) Heritage Month, including:

Xfinity TV’s ‘Asian American Film & TV collection’ Destination and Free Preview:

The ‘Asian American Film & TV collection’ destination on Xfinity X1 brings together all of the Asian film, TV, music, and web content available on the platform into one place. During AAPI Heritage Month, the destination will also feature a selection of award-winning movies, documentaries, biopics, and television series curated into a special collection featuring popular Asian American actors such as John Cho and Ken Jeong, music content from Music Choice, Stingray, and TVK-Pop, and more.

Additionally, throughout the month, we’ll feature a selection of free AAPI programming from a variety of networks and subscription video on demand services including: GMA Pinoy, Filipino On Demand, Kocowa, Hi YAH!, Anime Network, and Eros Now.

X1 customers can access the destination by saying “Asian American” into the Xfinity Voice Remote. A selection of programming will also be available on Xfinity Flex and the Xfinity Stream app and portal.

COVID-19 Response

Comcast NBCUniversal recognizes that the COVID-19 pandemic has had a far-reaching impact on all communities throughout the U.S.  Unfortunately, the AAPI community is continuing to experience a rise in anti-Asian American hate incidents related to the pandemic.  According to data collected by a number of Asian American organizations, more than 1,600 hate incidents have been self-reported since mid-March.  To support the community’s response to these incidents, we’re providing grants to the National Council of Asian Pacific Americans (NCAPA) and Asian Americans Advancing Justice-AAJC to help change the narrative about anti-Asian American sentiment, uplift AAPI stories during the crisis, and organize meetings with other communities of interest to foster unity.  The grants will also support the work of the AAPI Emergency Response Network website that serves as a repository of COVID-19 related information and resources for the AAPI community.

To further educate the public about the impact of the pandemic, Comcast NBCUniversal also plans to sponsor the development of community PSAs that will run across our entire service area.  In addition, NBC Asian America will host a national discussion on hate incidents through a virtual townhall on May 13th. The conversation will highlight efforts being made by AAPI community organizations and elected officials to respond to these incidents.  The townhall will also inform what steps individuals can take to support victims and the community.

Census Grants

Comcast NBCUniversal is committed to ensuring that people of color and hard-to-count communities, especially Asian American and Pacific Islanders, get counted in the 2020 Census. As a part of that commitment, we’ve awarded several grants to AARPAsian Americans for Community Involvement of Santa Clara County, and the Asian Roundtable of Colorado to support their efforts to help raise awareness and encourage participation.

Employee Resource Groups

At Comcast NBCUniversal, we strive to create a safe space for our employees through Employee Resource Groups (ERGs), which allow employees to connect with one another and share a collective experience related to heritage and culture.  We celebrate the stories of our Asian Pacific American (APA) ERG leaders, like Jenny Gendron, Director of External Affairs at Comcast California. Jenny’s experience is multidimensional and complex, but she finds comfort and family among her colleagues who share in their cultural connection.  Our APA ERGs seek to extend that comfort to our employees throughout the country.  In celebration of AAPI Heritage Month, APA ERGs will come together to enjoy virtual convenings that include APA Game Night, virtual Yoga with Thara Natalie, and a virtual panel with senior leaders who will share their perspectives on our shifting work environment in response to the pandemic.



Latest News

Cesar Conde

NBCUniversal Sets Ambitious 50% Diversity Goal for Women, People of Color

Cesar Conde, chairman at NBCUniversal News Group, announced a groundbreaking goal to have a 50% diverse workforce at NBCUniversal, according to Deadline. Conde, the first Latino in this role, outlined his plans in an internal video for employees on Wednesday. The ultimate goal is for NBCUniversal, No. 7 on DiversityInc’s 2020…

Stop TB Partnership and Johnson & Johnson, with support from USAID and The Global Fund, Announce Price Reduction for SIRTURO® (bedaquiline) for Treatment of Drug-Resistant Tuberculosis in Low- and Middle-Income Countries

Originally published on Joint efforts aim to accelerate scale-up of WHO-recommended all-oral treatment regimens – a transition urgently needed to help protect the health of people with drug resistant-tuberculosis who are particularly vulnerable during COVID-19 pandemic In 2020, the initiative aims to reach at least 125,000 patients and could…

Toyota, Alabama A&M and Huntsville Hospital Collaborate to Make COVID-19 Testing Easier

Originally published on $100,000 grant provides free service to the community Alabama A & M University (AAMU), Huntsville Hospital and Toyota are developing a mobile health clinic initiative to provide free COVID-19 testing to underserved communities in Madison County. Launching later this year, the mobile medical clinic program has…

Sanofi and Regeneron Provide Update on Kevzara® (sarilumab) Phase 3 U.S. Trial in COVID-19 Patients

Originally published on Sanofi and Regeneron Pharmaceuticals, Inc. (NASDAQ: REGN) today announced that the U.S. Phase 3 trial of Kevzara® (sarilumab) 400 mg in COVID-19 patients requiring mechanical ventilation did not meet its primary and key secondary endpoints when Kevzara was added to best supportive care compared to best supportive care alone (placebo)….

TD Bank: How a PPP Loan Saved Essential Jobs for Hundreds of Frontline Healthcare Heroes Amid COVID-19

Originally published on Yet, “it’s not about earning a paycheck” for these medical responders A hero is defined as “a person who is admired or idealized for courage, outstanding achievements or noble qualities.” Never has that word resonated more than right now, with millions of frontline responders risking their…

Boeing Dreamlifter Transports 500,000 Protective Face Masks for Utah Students and Teachers

Originally published on Partnered with the state of Utah, Atlas Air, H.M. Cole, Cotopaxi, Flexport and UPS to deliver face masks to school districts with the greatest need Boeing [NYSE: BA] today completed its 12th COVID-19 transport mission, using a Boeing Dreamlifter to bring personal protective equipment (PPE) to the United…

Cox Communications Helps Keep Kids Engaged in Academics this Summer with New Virtual Programming from Boys & Girls Clubs of America

Originally posted on  Cox Communications today announced a $100,000 grant from the James M. Cox Foundation to the Boys & Girls Club of America (BGCA). The funds will help support the development of new digital programming and enhance functionality of Boys & Girls Clubs of America’s MyFuture virtual learning…