Comcast NBCUniversal Makes 2016 Summer Olympic Games Accessible to People with Vision Loss through Live Description

PRESS RELEASE


NBC offers live description of the Summer Olympics in Rio de Janeiro, Brazil. For the first time in U.S. history, people who are blind or visually impaired will be able to fully participate in watching everything from swimming to gymnastics to basketball.

Live video description of NBC’s Primetime show is available across the country on local NBC stations on the SAP (Secondary Audio Program) audio feed.

“We are delighted that Comcast NBCUniversal (No. 29 on the DiversityInc Top 50 Companies for Diversity list) is making this beloved international event accessible to millions of Americans with vision loss,” said Kirk Adams, president & CEO of the American Foundation for the Blind. “This is yet another example of the company’s commitment to helping people with vision loss access pop culture, sports and news.”

Description enhances the magic of television for people with vision loss. Short verbal descriptions of action or key visual scenes in a program, such as the setting, costumes, and facial expressions, are added to enhance enjoyment and convey information. Video description helps people who are blind or visually impaired to gain more complete access to the content of TV programs and movies and thereby more fully participate in society.

Paul Schroeder, AFB’s Vice President of Programs and Policy, said, “The Olympics have always been a special and highly anticipated event for me. But I never dreamed that I would be able to follow the details of the spectacular competitions as they unfold with a skilled narrator putting me in the center of the action. I can’t wait to tune in to the Rio Games.”

Comcast cable customers with XFINITY X1 can explore Olympics content using accessibility features like Voice Guidance, the XFINITY Voice Remote and video description settings.

Under a law enacted in 2010, major television networks began airing a selection of primetime shows with video description in 2012. However, live programming like sports was not required. Comcast NBCUniversal is adding another “gold medal” first in access for people with vision loss by describing the sports competition. In June, the American Foundation for the Blind honored Comcast Corporation with a Helen Keller Achievement Award for its leadership in accessibility.

For more information on description, visit www.afb.org/tv.

Latest News

Syracuse University campus

News Roundup: TV Diversity, Syracuse Hire, and Segregated Training

Check out our news roundup of diversity and inclusion updates and insights from across the U.S.: Syracuse University Creates Athletics Diversity Position  While most colleges and universities around the county are making COVID-19-related cuts in regard to their athletic departments, Syracuse University has hired Salatha T. Willis as the associate athletic…

Cesar Conde

NBCUniversal Sets Ambitious 50% Diversity Goal for Women, People of Color

Cesar Conde, chairman at NBCUniversal News Group, announced a groundbreaking goal to have a 50% diverse workforce at NBCUniversal, according to Deadline. Conde, the first Latino in this role, outlined his plans in an internal video for employees on Wednesday. The ultimate goal is for NBCUniversal, No. 7 on DiversityInc’s 2020…

Stop TB Partnership and Johnson & Johnson, with support from USAID and The Global Fund, Announce Price Reduction for SIRTURO® (bedaquiline) for Treatment of Drug-Resistant Tuberculosis in Low- and Middle-Income Countries

Originally published on jnj.com. Joint efforts aim to accelerate scale-up of WHO-recommended all-oral treatment regimens – a transition urgently needed to help protect the health of people with drug resistant-tuberculosis who are particularly vulnerable during COVID-19 pandemic In 2020, the initiative aims to reach at least 125,000 patients and could…

Toyota, Alabama A&M and Huntsville Hospital Collaborate to Make COVID-19 Testing Easier

Originally published on pressroom.toyota.com. $100,000 grant provides free service to the community Alabama A & M University (AAMU), Huntsville Hospital and Toyota are developing a mobile health clinic initiative to provide free COVID-19 testing to underserved communities in Madison County. Launching later this year, the mobile medical clinic program has…

Sanofi and Regeneron Provide Update on Kevzara® (sarilumab) Phase 3 U.S. Trial in COVID-19 Patients

Originally published on sanofi.com. Sanofi and Regeneron Pharmaceuticals, Inc. (NASDAQ: REGN) today announced that the U.S. Phase 3 trial of Kevzara® (sarilumab) 400 mg in COVID-19 patients requiring mechanical ventilation did not meet its primary and key secondary endpoints when Kevzara was added to best supportive care compared to best supportive care alone (placebo)….

TD Bank: How a PPP Loan Saved Essential Jobs for Hundreds of Frontline Healthcare Heroes Amid COVID-19

Originally published on newscenter.td.com. Yet, “it’s not about earning a paycheck” for these medical responders A hero is defined as “a person who is admired or idealized for courage, outstanding achievements or noble qualities.” Never has that word resonated more than right now, with millions of frontline responders risking their…

Boeing Dreamlifter Transports 500,000 Protective Face Masks for Utah Students and Teachers

Originally published on boeing.mediaroom.com. Partnered with the state of Utah, Atlas Air, H.M. Cole, Cotopaxi, Flexport and UPS to deliver face masks to school districts with the greatest need Boeing [NYSE: BA] today completed its 12th COVID-19 transport mission, using a Boeing Dreamlifter to bring personal protective equipment (PPE) to the United…