Coke Ad Features Gay Couple

By Albert Lin

The Coca-Cola Company became the first company to feature a same-gender couple in a Super Bowl ad when its “It’s Beautiful” spot ran during the second quarter of Sunday’s game.

In the 60-second spot, scenes of life around the United States unspool while America the Beautifulsung in several different languagesplays in the background. The ad celebrates the country’s diversity by featuring people of different races/ethnicities as well as orientation: At the 43-second mark of the below clip, a gay couple is shown at a roller-skating rink with their daughter.

The commercial drew praise from LGBT leaders.

“Including a gay family in this ad is not only a step forward for the advertising industry, but a reflection of the growing majority of Americans from all walks of life who proudly support their LGBT friends, family and neighbors as integral parts of ‘America the Beautiful,'” said GLAAD President and CEO Sarah Kate Ellis. “Coca-Cola has demonstrated to corporate America that being LGBT-inclusive is good business, but as the world turns its attention to Sochi for the 2014 Winter Olympics, it’s time for sponsors of the Olympics like Coca-Cola to show the whole world how beautiful LGBT families are.”

The Coca-Cola Company (No. 38 in the DiversityInc Top 50) also released a 90-second version of the commercial with an extended intro:

and this “Behind the Scenes” video featuring interviews with many of the subjects from the commercial:

Interestingly, while the media picked up on the groundbreaking inclusion of a gay couple, most of the Internet seemed preoccupied with the multiethnic version of America the Beautiful. The ad drew a voluminous amount of racist and anti-immigrant posts on social media. (Some of the tweets have since been deleted.)

Plenty of people found the ad moving, though.

The Coca-Cola Company has been under fire in recent days for a South African promotion that did not allow users to put the word “gay” on a Coke can and for a seemingly racist ad that was intended to engage viewers.

Latest News

Hilton #3 on Best Places to Work List

Originally posted on Hilton  LinkedIn and Laura Fuentes (EVP & CHRO at Hilton) Today we are honored to be named #3 on the list of #WorldsBestWorkplaces by Fortune and Great Place to Work US. This recognition is an important reminder of the incredible power of our Hilton community, especially in these uniquely challenging times. As I step into…

Students Again Rank Abbott’s College Internship Program No. 1 in Healthcare Industry

Originally published on This summer, we were challenged to deliver a virtual summer internship program for our U.S. college interns that would enrich their professional experience while keeping them and our employees safe. Technology became the primary solution to our training, career development, and leadership interactions. Going beyond conference…

Cox Business and Henderson, Nevada Launch Energy Efficient Smart Lighting Project

Originally published on Cox2M IoT Business Line of Cox Communications will Pilot New Lighting Controls The City of Henderson and Cox Communications have successfully deployed the first stage of their smart community collaboration, starting with energy efficient lighting management and controls. Cox2M, the IoT business line of Cox Communications, and the…

Diverse hads unite

More Work Needed For Corporate Diversity Programs; Fourteen Disability Groups Unite to Promote Voting; and More

Corporate diversity efforts still have a long way to go, new report finds. In a report conducted by the research firm Clutch, nearly half of employees surveyed said their company isn’t committed to creating a more diverse workplace and hasn’t successfully improved diversity within the last year. Researchers with Clutch…

San Francisco's Golden Gate Bridge

San Francisco Declares War on Racism; People 55 and Older Face Historic Levels of Unemployment; and More.

San Francisco begins a citywide war on racism and discrimination. Known as the birthplace of the “Summer of Love” and the counterculture movement of the 1960s, San Francisco has long stood as a bastion of individuality and inclusion. And now the city is continuing that fight with the launch of…

portrait of Abraham Lincoln

Was Abraham Lincoln a Racist?

Former Vice President Joe Biden’s mention of Abraham Lincoln’s name during the third presidential debate on Thursday, Oct. 22, was one of the most memorable exchanges in the final presidential debate of 2020. It also caused Lincoln to become a trending topic over much of social media in the hours…