Cesar Conde
NBCUniversal News Group Chairman Cesar Conde, left, pictured with CNBC President Mark Hoffman, announced a new goal for 50% of the news organization employees to be women and 50% of their total workforce to be nonwhite people. (Photo by Wilfredo Lee/AP/Shutterstock)

NBCUniversal Sets Ambitious 50% Diversity Goal for Women, People of Color

Cesar Conde, chairman at NBCUniversal News Group, announced a groundbreaking goal to have a 50% diverse workforce at NBCUniversal, according to Deadline. Conde, the first Latino in this role, outlined his plans in an internal video for employees on Wednesday.

The ultimate goal is for NBCUniversal, No. 7 on DiversityInc’s 2020 Top 50 Companies for Diversity List, to have 50% women and 50% total nonwhite employees. The corporation’s progress will be reported annually and increasing diversity will be part of leadership’s performance metrics in 2021, which is tied to their compensation.

According to Conde, NBC News, MSNBC and CNBC is 26.5% diverse with 8% of employees being Black, 8% Hispanic, 8% Asian, 2% multi-racial and less than 1% Native American. The workforce is already nearly 50% women.

“That’s better than most in our industry – but it is not good enough,” Conde said in the video, according to reporting by Deadline.

Newsroom employees are still predominantly white and male in the U.S., according to an analysis of 2012-2016 American Community Survey data by the Pew Research Center. Nationwide, newsroom employees are 77% non-Hispanic white men and women.

Related Article: Research Roundup: What’s Keeping Women from the C-Suite?

There is currently no timeline to reach the 50% goal, but there is a strategic plan, including improving recruitment and education programs for employees, more in-depth investigative pieces on nonwhite communities, increasing hiring instead of relying on freelancers and offering free master classes for journalists and producers through NBCUniversity.

The diversity goal also stretches over to NBC News and MSNBC, where the goal is for 50% women among guests and experts and 40% nonwhite people. At CNBC, leadership plans to increase representation of people of color by at least 10%.

“The NBCUniversal News Group is not going to wait for change to happen and just react to it.  We’re going to lead,” Conde said in the video.

“We will put an emphasis at the senior producer level as well as entry level to ensure we are building a strong pipeline of future leaders and highly qualified individuals… And we recognize that to create economic diversity within our ranks, we will need to be creative in compensating Interns, News Associates and entry level employees.”

Latest News

multi race business woman

New Report Shows Significant Increase in Female and Black Representation in the Executive Boardroom

Diversity and inclusion appear to be successfully increasing among America’s largest and most successful companies. The finding comes from a new report conducted by executive recruiting firm Crist Kolder Associates as part of its review of DEI representation in executive offices. Ariel Zilber of the New York Post reported that…

Taco Bell

Taco Bell Creates Business School To Help Underrepresented Groups Become Franchise Owners

Taco Bell and the popular fast-food chain’s owner Yum! Brands have entered the DEI arena with a new business school designed to help people of all backgrounds — and people of color in particular — advance into restaurant ownership. Jonathan Maze of Restaurant Business reported that “a select group of…

LGBTQ dog tags

US Government Will Now Allow Veterans To Identify As Trans on Veteran Affairs Medical Records

In another giant leap forward for LGBTQ+ rights and equality in the military, the federal government has announced that military veterans can now officially identify as trans in their official medical records. Brody Levesque of the Los Angeles Blade reported that Veterans Affairs Secretary Denis McDonough has confirmed that veterans…

Comcast NBCUniversal’s NBCU Academy Partners With 13 New Academic Institutions

Originally published at corporate.comcast.com. Comcast NBCUniversal ranked No. 6 on The DiversityInc Top 50 Companies for Diversity list in 2021.   NBCU Academy, NBCU News Group’s multi-platform journalism training and development program, significantly expanded its reach to 30 institutions by adding 13 new partners, NBCU News Group Chairman Cesar Conde announced. The new…