BECA Black executives alliance
(courtesy image)

Black Executives From 26 Major Companies Unite to Create ‘Black Executive CMO Alliance’ 

In a new effort to help champion diversity at the corporate leadership level, Black executives from 26 different leading companies have joined together to form the Black Executive CMO Alliance (BECA).

In a statement announcing the formation of the Alliance, BECA’s founder Jerri DeVard said “The vision for BECA was inspired by my own journey as a Black global marketing executive. Many of our founding members, like me, have worked incredibly hard throughout their careers to achieve positions of leadership and quickly realized that ‘few others look like them’ and have experienced the discontentment of being the ‘lonely only’ at the top. I created this Alliance of Black marketing executives because it didn’t exist and is so desperately needed. BECA will challenge the corporate diversity gap and change the census by mentoring and building the pipeline of talented Black executives who will follow in our footsteps.”

The initial membership of BECA includes Black executives from 3M, Nationwide Insurance, Adidas, Netflix, Amazon Prime Video & Studios, NielsenIQ, Amway, Peloton, PetSmart, Prudential Financial, GroupM, UPS, Unilever, Logitech, Viacom CBS-BET, Mars Wrigley NA, Vice Media, Merrell and others.

Kimberly Wilson of Essence has reported that “the founding members of BECA pledge to be catalysts for change by addressing inequities while developing tangible actions to better prepare, support and cultivate Black marketing talent. This includes mentorship programs, first-hand executive exposure and coaching, career-pathing and identifying skill opportunities to grow the Black marketing leadership talent pool.”

The newly formed group will have plenty of work to do. Wilson also pointed out that “according to a 2019 study by Coqual (formerly the Center for Talent Innovation) in New York City, Black employees account for only 3.2% of senior leadership roles at large corporations, a statistic also consistent with the 2020 diversity report from the Association of National Advertisers.”

“Black representation at corporations is still largely non-existent,” Wilson added. “Less than 1% of all Fortune 500 CEOs are Black, [only] 3.2% of executives and senior manager-level employees are Black, and nearly 60% of all Black executives have said that they experienced racism on the job.”

“It’s a privilege to be among the founding members of BECA,” said Esi Eggleston Bracey, Unilever’s Chief Operating Officer. “BECA is a powerful opportunity to use our collective scale to show the next generation what’s possible and to pay it forward as passionate champions of diversity at the corporate leadership level.”

 

Related: For more recent diversity and inclusion news, click here.

 

Latest News

Caron Nazario

Virginia Police Pull-Over, Threaten, and Pull Gun on Black Army Lieutenant Because They ‘Missed’ New Purchase Paperwork on Truck He Was Driving

In the latest of a seemingly never-ending stream of cases involving police racism and organizational misbehavior, two police officers in Virginia have been accused of threatening a Black Army lieutenant — and pulling a gun on him — during a routine traffic stop involving vehicle identification. David K. Li of…

Georgia voter suppression protests

More Than 100 Corporate CEOs Discuss Ways to Fight Against Georgia Voter Suppression Law

On Saturday, April 10, the CEOs from dozens of the country’s leading corporations came together on Zoom to talk about ways Corporate America can aid in the fight against a number of controversial and racist voter suppression laws that are currently in discussion across the U.S., including the new law…

moon landing

NASA Plans to Land First Person of Color and First Woman on Moon by 2024

The last manned mission to the moon took place in 1972. Forty-nine years after the Apollo program, NASA is once again talking about lunar space exploration — this time, it will have a focus on diversity and inclusion. Ashley Strickland of CNN has reported that NASA’s newly launched space program,…

student in library

Books Focusing on Race, Diversity, and Inclusion Still Labelled as “Inappropriate” for Students in 2020, American Library Association Reports

American culture as a whole experienced a civil rights reawakening throughout 2020. Although there has been a dramatic increase in calls for social justice, representation and inclusion, this progressive movement still has plenty of detractors, especially in the educational space. According to a new report from the American Library Association,…

Tishaura Jones

Tishaura Jones Becomes Mayor of St. Louis, Joins Growing Number of Black Female Mayors Leading a Major American City

More and more Black women are becoming mayors of large American cities. Tishaura Jones has become the latest in a string of recent women candidates advancing to the top of city leadership. With her win on April 6, Jones becomes the first-ever Black woman mayor of St. Louis. Formerly the…

Abraham Lincoln High School

San Francisco School Board Forced to Abandon Controversial Plan to Rename Schools Honoring Historic Figures

The San Francisco Unified School District Board of Education drew nationwide attention earlier this year over its announcement to change the name of 44 schools “named after figures with disputed historical relevance.” And now, following widespread public condemnation and a vote of members, the board has decided it will no…

Park Cannon

Prosecutors Drop Charges Against Park Cannon, Georgia Representative Arrested For Protesting State’s New Racist Voter Restriction Laws

Reaction to Georgia’s restrictive and anti-Black voter disenfranchisement policies continues to stir up controversy. Major League Baseball pulled their wildly popular 2021 All-Star Game from Atlanta and moved it to Denver to show their disappointment with the decision. Georgia-based companies like Delta and Coca-Cola have also announced their disapproval of…