Being White Doesnt Mean You’re ‘Normal’

Luke Visconti’s Ask the White Guy column is a top draw on Visconti, the founder and CEO of DiversityInc, is a nationally recognized leader in diversity management. In his popular column, readers who ask Visconti tough questions about race/culture, religion, gender, sexual orientation, disability and age can expect smart, direct and disarmingly frank answers.


Why do white people considered themselves “unraced” but think everyone else is … AND … what can I do as a minority to counteract that without coming off with a “chip on my shoulder”


I completely concur with your observation. Being a member of the majority culture allows you to view yourself as “normal.” By definition, every other culture is “abnormal.”

You hear this in corporate America in phrases like “You’re so articulate” or “We want more than just normal applicants.” I also think the use of the word “affinity” for resource groups is part of this;white people don’t feel they need an affinity group, do they

Twenty years ago, an African-American friend of mine, Tony Cato, gently nudged me in to a greater reality by pointing subtle bias and bigotry out to me. At first, my response was, “Oh, that must be an exception” or “You’re being oversensitive.” Then I realized that it was my error in observation, not Tony’s.

My humble suggestion would be to pick the white people you’re going to mentor carefully. By being kind and persistent (as Tony was with me), you will convert people. Not all of them, but you will get a few.

I realize how ironic it is for the oppressed to be forced to help the oppressor, and how difficult that is when the oppressor does not see the oppression. However, when you are successful, you will see that the fruit of your labor is heavily leveraged. White privilege is not diminished by sharing. When you liberate a white person from the narrowness of their vision, they can give “the gift that keeps on giving.”

Latest News

Parents protest over Critical Race Theory education in schools

Florida Legislature Issues Initial Approval of Bill That Would Prohibit White ‘Discomfort’ During Black History Education

Even though the Florida Department of Education has already banned the classroom teaching of Critical Race Theory, lawmakers in the state are attempting to go even further, passing a law to protect whites’ “feelings” during education dealing with Black history.  Amy Simonson of CNN reported that a bill backed by…

Senate Minority Leader Mitch McConnell

Mitch McConnell Under Fire for Claiming Black Americans Are Not ‘Americans’

As the battle to protect voting rights continues in the nation’s capital — sadly with little success — veteran politician and minority leader of the U.S. Senate, Mitch McConnell, has come under fire for a statement he made that implied Black Americans were not “full” Americans. Bruce Schreiner of The…

Toyota Earns the Most R&D Patents Among Automakers in IPO Rankings for 8th Consecutive Year

Originally published at Toyota ranked No. 7 on The DiversityInc Top 50 Companies for Diversity list in 2021.   The United States Patent and Trademark Office awarded Toyota more patents than any other automaker in 2021, according to an annual ranking by the Intellectual Property Owners Association (IPO). Toyota’s engineers…