BASF Puts Inclusive Beauty Center-Stage at 2022 New York Suppliers’ Day

Originally published at basf.com. BASF ranked No. 12 on The DiversityInc Top 50 Companies for Diversity list in 2022.

 

BASF Care Creations introduced new inclusive and sustainable solutions for the personal care industry at the 2022 New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day on May 3rd at the Javits Center in New York City.

“At BASF, we believe inclusive beauty is more than a trend — it’s a business imperative,” said Nader Mahmoud, Vice President, Personal Care Solutions, North America at BASF. “Consumers want products that celebrate their differences while caring for the planet. Our solutions will bring greater inclusivity to the skin care, hair care and sun protection markets while meeting the market demand for high-performing sustainable products.”

BASF Care Creations exhibited under the theme “Human. Nature” featuring the below products:

  • Passport to Textured Hair Ingredients and Solutions: BASF unveils the latest chapter of the textured hair journey with new data on hair care portfolio ingredients. Data supports textured hair consumer needs for conditioning, repair and styling, as well as new claims including detangling, strengthening and frizz management.
  • Z-COTE Sheer, the newest addition to the Z-COTE portfolio of Zinc Oxide UV filters: BASF presents Z-COTE Sheer, a high-performing, naturally derived dispersion that provides ease of formulating and meets consumer standards for sensory perception. Its best-in-class transparency is demonstrated with sensory panel data on Fitzpatrick skin types I-V.
  • Hyperpigmentation in melanated skin: BASF introduces its 87% natural Saxifraga Sarmentosa extract that helps return skin to the look of its original natural color and overall homogenous tone. Backed by clinical studies, it delivers impressive results on the appearance of age-related and acne-related hyperpigmentation in melanated skin.
  • ComfortBD, enrobe skin in comfort with CBD: BASF offers the extensively researched, tested and effective CBD solution that helps mattify and soothe the appearance of red, irritated skin.

BASF’s presence at 2022 New York Suppliers’ Day demonstrates continued commitment to inclusive beauty and developing products that celebrate the differences of all people while caring for the environment. More information is available at https://carecreations.basf.us/ny_suppliers_day2022.

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