Image via AT&T

AT&T Teams Up with LeBron James

Originally posted on ATT.com 

Launches with Philanthropic Commitment to I PROMISE Community And National Advertising for AT&T TV  

AT&T Teams Up With LeBron James for Multi-Year  Marketing and Brand Collaboration 

AT&T and LeBron James are teaming up for a long-term strategic partnership rooted in the mutual mission to use technology, entertainment and innovation towards social advancement and to promote new AT&T products and services.

AT&T and James will work together across the AT&T family of brands, as well as partners like the NBA. James appears in the national advertising campaign for AT&T TV, launching nationwide today. AT&T TV is a new live TV service that marries what you love about live TV and video streaming.

As part of the multi-year, multi-faceted collaboration, AT&T is committed to developing a learning institute at the LeBron James Family Foundation’s I PROMISE Village by Graduate Hotels, which serves as transitional housing for the I PROMISE School’s students and families in immediate need of safe and stable housing.

“To have one of the biggest communications companies in the world believe in my kids and the work we’re doing to uplift families is incredible,” said LeBron James. “I’m excited about this partnership and the opportunities we’ll have to continue bringing people together across so many different platforms.”

James’ production company, SpringHill Entertainment, has worked with AT&T’s WarnerMedia in film and television, including developing the upcoming Warner Bros. “Space Jam” film and the programs “The Shop” and “Student Athlete” on HBO.

“Through our extensive work with the NBA, WNBA and the WarnerMedia family of brands, we’ve grown to know LeBron as so much more than the star basketball player,” said Fiona Carter, Chief Brand Officer, AT&T Communications. “His commitment to his foundation, empowering others, and storytelling combined with AT&T’s mission to inspire human progress through the power of communication and entertainment will create endless creative opportunities.”

Funding to the LeBron James Family Foundation is part of the AT&T Aspire initiative, which uses new developments in education to drive student success in school and beyond. Since 2008, Aspire has committed $550 million and used technology, relationships and social change to prepare students for rewarding careers and economic opportunity.

The learning institute at the I PROMISE Village will provide training focused on technical and essential life skills for children and families and will include support from AT&T employees, as well as community and non-profit organizations in the Akron, Ohio area.

In 2019, AT&T became a proud partner of the NBA, developing marquee NBA moments, events, community involvement opportunities and cutting-edge technology for fans.

 

Latest News

Princeton University

Princeton University Lands $20 Million Gift from Bloomberg Philanthropies Dedicated Towards Ongoing Diversity Efforts

Nestled quietly in the lush green farmland of central New Jersey, Princeton University is one of the smaller and more modest Ivy League schools in the country. But thanks to a new $20 million gift from Bloomberg Philanthropies, the school could also soon become a leader in the world of…

George Floyd Murder Trial

Nation Awaits Verdict in George Floyd Murder Trial, Americans Remain on Edge — and President Biden Prepares for Serious Potential Turmoil

After three weeks of riveting and emotionally draining testimony, attorneys for the defense and prosecution came to a rest on Monday, April 19, passing the fate of Derek Chauvin — the former Minneapolis police officer accused of the slow and painful murder of George Floyd — to the trial’s jury….

Arizona Gov. Doug Ducey

Arizona Conservatives Attempt to Roll Back LGBTQ-Inclusive Curriculum in Schools

Republican lawmakers in Arizona have approved new laws revamping LGBTQ-inclusive education in schools, making it harder for educators to teach about historical events such as the 1969 Stonewall riots in New York City that started the gay rights movement, discussions about sexual orientation or instruction of anything related to LGBTQ…

Black Lives Matter Protest

Florida Passes Controversial ‘Anti-Protest’ Bill Designed to Weaken Black Lives Matter and Other Social Justice Movements 

In a play designed to make it harder for social justice advocates to gather and promote change, the Florida Senate has passed a controversial so-called “anti-riot” bill inspired by the recent increase in protests by groups such as Black Lives Matter. Dartunorro Clark of NBC News has reported that “the…

Disney

Disney Theme Parks Announce New Diversity and Inclusion Efforts for Workers

Following long-term COVID-19-related closures, Florida’s Walt Disney World Resort has opened back up for business and California’s Disneyland is slated to reopen on April 30th. The family-friendly company also took some time away from celebrating its big news to announce some inclusive and diversity-promoting efforts it had implemented during the…