Asheesh Saksena: Strategically Making an Impact

By Sheryl Estrada

Asheesh Saksena

In 2011, Asheesh Saksena joined Cox Communications as Executive Vice President and Chief Strategy Officer, where he routinely uses strategic thinking to make important choices, which affect corporate strategy, strategic partnerships and incubating new businesses.

Prior to Cox, Saksena served as Deputy Chief Strategy Officer and Senior Vice President at Time Warner Cable (No. 41). He was also a partner at Accenture (No. 15), where he was responsible for strategy practice serving cable and wireless service providers.

When considering accepting his current position at Cox, Saksena, who has more than 20 years of experience working in strategy and operations in corporate America, assessed the team he would be working with was the important factor.

“The most important reason I joined Cox was for its people, and it’s amazing,” he said. During his interview process, he had the opportunity to meet and spend time with his team, including Pat Esser, President of Cox Communications.

Saksena reports directly to Esser. He explained he knew of Esser’s openness to different perspectives and knew his work would be valued and recognized, which contributed to his decision to join the company.

“I knew the perspective I brought to [Esser’s] table may be right, or wrong, and he and my peers would help me see that over time,” Saksena said.

In his position at Cox, Saksena has had ample opportunity to do what he enjoys the most making an impact.

“I’m at a place in a time where there are tremendous opportunities for me, my team, my company, to create a lasting impact, and that’s very exciting.”

Current Position

Executive Vice President and Chief Strategy Officer for Cox Communications (No. 17 on The 2015 DiversityInc Top 50 Companies for Diversity)

Previous Positions

Deputy Chief Strategy Officer and Senior Vice President at Time Warner Cable; partner at Accenture


Mechanical Engineering degree from BITS, Pilani; M.B.A., University of Delhi’s Faculty of Management Studies

Millennials at Cox

Saksena is the Executive Sponsor of the Young Professionals Employee Resource Group (ERG) and leads Cox’s Millennial Council, Millennials Influencing Decision Making (MIND).

“I am truly beginning to understand what Cox will look like both within and around us in the future,” Saksena said. “What’s interesting is that you can pause and just see how the flow of social composition is expanding in front of you. And I have a point of view of what our workforce will look like in terms of its composition. I would not have learned this if I hadn’t stayed so tightly connected to all millennial diversity programs.”

Saksena plans to be prepared when the company of tomorrow “becomes more real.” He and his team are proactive in utilizing input from ERG and Millennial Council members. Saksena said he is learning how Cox will need to adjust its policies and framework in order to remain relevant when “the environment around us begins to change.”

He does not take for granted his interactions with young professionals, nor does he take for granted the guidance he received in his own career.

“I genuinely believe I get guidance everyday, and from almost everyone,” he said. “Yes, it’s true that being directed at different points by mentors and their contributions is something I can never forget. And I owe just about everything to those people. But I also think the larger truth is that mentoring happens on a real-time basis almost all of the time.”

And it’s those positive interactions interspersed throughout the workday that make Saksena happy.

Strategy and Diversification

Saksena explained he and his team continue to think deeply about diversification and that Cox is a provider of different layers of services. However, an infrastructure in which he says “we have enabled in our footprint” is broadband.

“We’re so excited about what we’re doing in our various markets because it is creating capabilities around broadband that offer new growth opportunities,” he said. “It enables new ways for people and companies to live their lives and also fosters a new opportunity of growth for us.”

For example, Saksena said the company is dedicated to using broadband to provide healthcare solutions at home.

“Telemedicine and telehealth are becoming real,” he said. “So home health is an area of diversification that we are working on very actively.”

With this growth, Saksena recognizes the company must be open to adapting its products to attract a diverse clientele.

“As a country, we’re increasingly getting more diverse,” he said. “And with that comes both opportunity and the responsibility. At Cox we are embracing the changing environment within. Our products are now being intentionally assessed for how are they adapting to the needs of a diverse customer base.”

Saksena also noted that, this year, the company is creating strategic partnerships with other like-minded companies, making Cox “more ready and relevant for a diverse workforce.”

A diverse customer base includes gender and race, as well as age groups. For example, Cox is also targeting the Millennial population to offer them solutions. And, in regards to the diversity of its employees, the company is also focusing on meeting the needs of that coveted population.

“At the end of the day, what I’m trying to do is amplify the diverse voices that are within our company and bring those into a decision-making process,” Saksena said.

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