Apple's Head of Diversity Apologizes for Saying '12 White, Blue-Eyed Blond Men in a Room' Are Diverse

As the representation of Blacks, Latinos and women in Silicon Valley continues to move at a snail’s pace, Denise Young Smith, Apple’s vice president of inclusion and diversity, offered that “12 white, blue-eyed, blond men in a room” equates to diversity.


Representing the tech giant, whose leadership has historically been predominantly white and male, Smith formally Apple’s head of HR and ultimately responsible for the company’s hiring participated in the One Young World Summit in Bogot, Colombia last week. Despitedata showing that diversity whether racial, ethnic, gender, sexual orientation or disabilities is critical for a company’s performance,she said diversity of thought might be enough.

During a panel discussion Aamna Mohdin of Quartz asked Smith if she would be focusing on groups of people, such as Black women, in attempts to make Apple more inclusive.

“I focus on everyone,” Smith responded. “Diversity is the human experience.I get a little bit frustrated when diversity or the term diversity is tagged to the people of color, or the women, or the LGBTor whatever because that means they’re carrying that aroundbecause that means that we are carrying that around on our foreheads.

“And I’ve often told people a story there can be 12 white, blue-eyed blond men in a room and they are going to be diverse too because they’re going to bring a different life experience and life perspective to the conversation. The issue is representation and mix and bringing all the voices into the room that can contribute to the outcome of any situation.”

Smith has worked at Apple for 20 years and was just promoted to her D&Iposition in May. After hearing hercomments, panelist DeRay McKesson, a Black Lives Matter activist, said that “white privilege” must be acknowledged when discussing diversity and representation, according to Quartz.

Twelve blue-eyed blond men in a room at Apple may be the norm. According tothe company’s 2016 diversity report, its non-white workforce only grew by a percentage point compared to 2015. However, white employees in the U.S. increased by 2 percent to 56 percent. Black employees went from 8 to 9 percent, Latinos from 11 to 12 percent and Asians from 18 to 19 percent.

The percentage of Black managers based in the U.S. remained at 3 percent; the number of Latino managers in the U.S. increased slightly to 7 percent, up from 6 percent in 2015; and women managers at Apple remained at 28 percent globally.

In contrast, companies on the Fair360, formerly DiversityInc Top 10 list reported more than 31 percent of their total management included Blacks, Latinos and Asians, and 47 percent of their total management being women.

After the intense backlash from diversity advocates, Smith emailed a letter of apology to her team at Apple.

“Last week, while attending a summit in Bogota, I made some comments as part of a conversation on the many factors that contribute to diversity and inclusion. I regret the choice of words I used to make this point,” Smith said in a memo obtained by TechCrunch.

Read the complete letter

Apple Investor Seeks Diversity

On Feb. 7, USA Today published an op-ed by Apple investor Tony Maldonado titled,“My Hispanic son: Why is Apple so white at the top”

“The unfortunate fact is that only