Over 13,000 Amazon customers so far have signed an UltraViolet petitionasking Amazon to stop selling merchandise from Donald Trump’s brand.
“Reject Trump’s sexism, racism, and xenophobia,” the petition reads. “Stop selling Trump products.”
Amazon currently features numerous menswear items from the Donald J. Trump Collection.
UltraViolet, which fights for women’s rights and against sexism, also has a letter on its website directly addressed to Amazon CEO Jeff Bezos.
“[Trump’s] hatred should have no place in the Amazon marketplace,” the letter states in part. “Donald Trump’s misogyny, racism, and outright bigotry are dominating the political news cycle. He has encouraged violence at his rallies, mocked his opponent’s wife, and even refused to denounce his campaign manager who was recently arrested for violently assaulting a female reporter.”
If Amazon were to remove Trump brand merchandise from its virtual shelves, though, this would not stop Amazon users from selling Trump-related merchandise, such as campaign paraphernalia and books written by Trump.
If Amazon chooses to cease its sales of Donald J. Trump Collection items, it would not be the first company to respond this way. Last year, less than a month into his presidential campaign, numerous businesses chose to sever ties with the Republican candidate. Macy’s stated it would pull all its Donald Trump merchandise from its shelves (however, the retailer currently still sells Ivanka Trump, Trump’s daughter, brand merchandise). Serta announced it would not renew a license agreement with Trump Home to sell the line’s mattresses. Farouk Systems, a company responsible for hair care brands such as BioSilk and CHI, ceased its sponsorships of various Trump projects.
Media outlets responded as well, with Univision and NBC separating themselves from Trump in light of his racist start to his presidential campaign. The companies chose not to air Miss USA and Miss Universe, which Trump had ownership in at the time. NBC also stated Trump would be replaced in “The Apprentice,” the reality show that starred Trump for more than a decade.
Trump had announced previously that he would not participate in the show during his presidential campaign; Arnold Schwarzenegger will replace Trump in the upcoming season.
Trump’s name alone has been proven to be bad for business, even with no relation to the presidential candidate, The Associated Press reported.
Mohammad Yousefi owns a tobacco shop in California called Trump Tobacco. According to Yousefi, “I chose the name Trump 10 years ago, thinking, he’s a rich guy with a lot of buildings, so maybe I’ll get something out of his name.”
But that way of thinking changed after Trump’s presidential campaign launch, according to the AP: “Now he wonders what he was thinking. His strip mall storefront that sells mostly cigarettes and cigars has been struggling lately, a downturn he can’t say for sure has anything to do with the Republican front-runner.”
Meanwhile, Trump has made headlines once again by calling the system “disgusting, dirty” and “rigged” now that Sen. Ted Cruz, his fellow Republican candidate, is winning delegates in the race to be the Republican nominee. Last week Trump’s convention manager went so far as to accuse the Cruz campaign of utilizing “Gestapo tactics” to win the race.
Amazon has not yet responded to the petitions, but the company has previously responded positively to calls for social justice. Last year, in the wake of the Charleston, S.C., massacre, the online retailer stopped sales of Confederate flag merchandise. Walmart (one of DiversityInc’s 25 Noteworthy Companies) also removed its Confederate flags from its shelves at this time, with Walmart CEO Doug McMillon calling the decision “the right thing to do.”