Accenture Interactive Operations Expands Leadership Team with Addition of Two Seasoned Industry Executives

Originally Published by Accenture.

Caspar Schlickum to lead Asia Pacific region; Peter Kolster Hansen to lead Next-Generation Content Services.

Accenture (NYSE: ACN) has expanded the worldwide leadership team of Accenture Interactive Operations with the hiring of Caspar Schlickum as regional managing director for Asia Pacific (APAC) and Peter Kolster Hansen as managing director and worldwide lead for Next-Generation Content Services.

Both will play a critical role in differentiating Accenture Interactive Operations’ product and service offerings to help clients reinvent the way they activate, operate and scale marketing programs to drive superior business outcomes and measurable performance.

Based in Singapore, Schlickum will be responsible for leading Accenture Interactive Operations in the APAC region. He brings to Accenture 17 years of leadership and business development experience with start-ups and established business clients. Schlickum joins Accenture from WPP, where he most recently served as CEO of Wunderman APAC and was EMEA CEO and co-founder of Xaxis, WPP’s data and technology-driven media business. Prior to WPP, Schlickum worked in Deutsche Bank’s investment banking division.

Based in New York, Hansen will be responsible for Accenture’s data-driven approach to dynamic content creation and customization across multiple touch points and creative services activation. This includes tighter integration with artificial intelligence (AI) and machine-learning technologies to power the effectiveness of Accenture’s programmatic, digital marketing and ecommerce offerings. Hansen joins Accenture from Adobe, where he served as the global head of creative agency partnerships for its Creative Cloud business.

“Caspar’s appointment gives clients a trusted partner to deliver on their growth agenda by leveraging opportunities in the region. Peter’s appointment provides clients with an expert to ensure the integrated deployment of multi-channel content creation,” said Nikki Mendonça, global president of Accenture Interactive Operations. “With analytics, automation and applied intelligence as the new competitive advantage, we can now activate a cost-effective hub-and-spoke marketing operating model for the world’s most notable brands.”

Schlickum said, “In today’s highly interconnected world, marketers need a partner that can deliver consistent world-class execution, bring together content and drive commerce. Accenture has the expertise and relationships across operations, technology and experience design to help our clients achieve their business objectives. I’m excited about the opportunity to help clients in APAC rapidly deploy solutions that reinvent the legacy marketing supply chain.”

Hansen said, “For sustained growth, brands need to connect with their customers on an individual level. Only Accenture Interactive Operations can offer a model for marketing engines on a global scale, powered by AI and machine learning, that are bespoke to each client’s brand needs. We can now hyper-personalize every piece of the millions of versions of content needed across multiple channels for more effective desire-building awareness and commerce transactions.”

Today’s announcement arrives on the heels of Accenture’s release of its new flagship SynOps for Marketing human-machine operating “engine” that optimizes the synergy of data, applied intelligence, digital technologies and talent to help organizations transform business operations, create exceptional user experiences and deliver results previously unimaginable.

With expertise in more than 20 industries and 45 languages, Accenture Interactive Operations is the global marketing managed services arm of Accenture Interactive. Fully leveraging automation, analytics and AI across all consumer touchpoints, Accenture Interactive Operations creates solutions with speed, scale and agility to help clients achieve a step change in marketing-led growth.

Latest News

woke politics

Republicans Launch a War on ‘Woke’ Politics in Hopes of Big Legislative Wins in 2022

In 2020, former President Barack Obama warned that the phrase “Defund the Police” could become a dangerous rallying cry for the conservative right. But now, Republicans have apparently taken that warning one step further, declaring war on all things “woke.” Allan Smith and Sahil Kapur of NBC News wrote that…

women in politics

Women Remain Vastly Underrepresented in Local Government, Despite Conventional Wisdom Suggesting Otherwise

Vice President Kamala Harris and Speaker of the House Nancy Pelosi sat behind President Biden during his first speech to a joint session of Congress on April 28 — representing the first time two women held such important and high-ranking political offices. Even after such a historic moment, the reality…

voter restriction

Florida Follows Georgia’s Lead, Approves Racist Anti-Voter Restrictions Aimed Primarily at Democrats and People of Color

Not content with letting Georgia be the only state in the South demonized for its bigoted and racist attacks on voter rights, Florida has jumped into the fray in issuing its own series of new and highly controversial “Jim Crow-esque” anti-voting restrictions aimed specifically at disenfranchising Democrats and voters of…

Kentucky Derby

Inspired by Protests Over Breonna Taylor’s Death, Humana and Kentucky Derby Festival Launch Diversity and Inclusion Initiative in Louisville

Ahead of the 147th Kentucky Derby on Saturday, May 1, Kentucky Derby officials and Humana (No. 25 on The DiversityInc Top 50 Companies for Diversity list in 2020) have announced a new equity initiative meant to make the race more accessible and welcoming to everyone, regardless of race, gender, age…

crimes against human ity

‘Crime Against Humanity’; Global Report Says the US Should Be Prosecuted in International Criminal Court for Ongoing Police Murders of Black Americans

In what has been described as a “devastating” report, human rights experts and lawyers have investigated and released a 188-page analysis of the ongoing police brutality and killing of Black Americans in the U.S. Their verdict: the country is guilty of “crimes against humanity” and should be prosecuted for its…

Tokyo, Olympics

Tokyo Olympics to Encourage Significant Increase in Gender Equality Among Event’s Corporate Sponsors

Besides simply being a showcase for some of the most talented and athletic men and women on the planet, the organizers of the Tokyo Olympics are hoping their event this summer can also help promote significant change in corporate culture, both in Japan and around the globe. Bloomberg’s Ayai Tomisawa…