7 Things NEVER to Say to Asian-American Executives

Jae Requiro remembers her friend’s story vividly: Following a meeting in which her friend was the only Asian American woman, a male colleague said to her, “You’re not at all like my Asian wife, you speak up.”

“It was a big slap in her face. She didn’t even know what to say to him,” says Requiro, who is Filipino-American and a manager of diversity consulting and inclusion strategies atToyota Motor North America,No. 41 onThe 2012 DiversityInc Top 50 Companies for Diversity list.

Stereotypes are like a slap to the face because they shock and sting. They are usually uttered without much forethought and reveal the speaker’s ignorance. And in corporate settings, they can reveal why someone is excluded from after-work networking events or passed over for promotion.Asian-American executives too often find themselves fighting to disprove the “model minority” stereotype, a group that works hard, is rarely controversial, but ultimately is not “American” enough for leadership opportunities.

Here are seven questions and comments Asian-American executives have frequently fielded from coworkers and why you should not repeat them:

“You must be the IT person.”

Linda Akutagawa, who is Japanese American and CEO and president for Leadership Education for Asian Pacifics (LEAP), says that too often it is assumed that Asian-American executives are not leaders but support staff.For Asian-American executives who recently immigrated to theUnited States, the problem is two-fold. Not only are they stereotyped as not leadership material, but their cultural norms are interpreted by U.S.-born executives as proving the stereotype.

“InAmerica, the leadership skill is defined by how confrontational, direct and aggressive you are,” says Sameer Samudra, IT Audit Director for Asia Pacific, Europe, Middle East and Africa atCummins(No. 18).

Samudra, who was born inIndiaand came to theUnited Statesas a student in 1998, remembers a boss questioning his commitment to work because he was reserved during meetings. “We respect authority and come from a hierarchical culture,” says Samudra. “Our leadership style considers how well the team members get along, so there’s an emphasis on team building and learning in the process.”

“You aren’t like them”or“You don’t act very Asian.”

There are many variations to this comment. Akutegawa has an Asian-American friend who for a significant amount of time had organized a regular tennis outing with a group of white executives. One day, one of the executives turned to her friend and said, “I didn’t know people like you play tennis.”Akutegawa remembers her friend saying,”He was shocked.”

“Asian Americans are not risk takers.”

“My response to that comment is ‘Why do you think we all gave up our old country and came to this country’ We walked away from our families and a comfortable life and came to this country. That’s a huge risk,” says S.K. Gupta, an aerospace and defense executive and Volunteer Consultant for Essen Associates.

“Where are you from No, where are youreallyfrom”or“When are you going to go home”or“How often do you go home”

These questions assume that all Asian-Americans are recent immigrants. “We call that the double-sum question,” says Akutegawa, who points out that especially among Chinese- and Japanese-Americans, there are families who have lived in theUnited Statesfor at least six generations. “They ask you the first time and you say ‘California,’ but that’s not what they’re looking for. When you’re asked the second question, it’s truly frustrating.”

“I was born in the [San Francisco] Bay Area. I can drive home in a few hours,” is how Requiro answers questions implying she is a foreigner.

“Oh, you speak English good!”or“Do you speak your language”

“Don’t tell me I speak English good,” says Requiro. “I should because I was born here and it’s my first language.” And often, parents who are immigrants do not teach their children their native tongue in order to ensure their children assimilate into American culture. Requiro’s parents did not teach her Tagalog, thePhilippines’ native language. “I’m Filipino-American, of course I speak English,” says Requiro.

“The implication is that we’re all foreigners and saying ‘good’ reveals their own ignorance of English,” says Akutegawa.

Also, inherent in being surprised that an Asian-American speaks English well is the assumption that an Asian-American who speaks with an accent has difficulty communicating. Gupta’s boss, early in his career, gave him a low score on a performance review because he said Gupta was difficult to understand when he got excited. Gupta took the criticism in stride. He enrolled in an accent-reduction class, but after a few classes, the teacher kicked him out. The teacher said he didn’t have a problem communicating or being understood. His boss couldn’t hear the words coming out of Gupta’s mouth because he only heard his accent.

Now Gupta says, “I use my accent as an ice breaker. I make speeches and presentations all the time and I often start by saying, ‘If some of you detect an accent, please remember that I didn’t have one until I came to this country.'”

“You’re not a minority because all Asians are rich and successful.”

This comment reveals the damage stereotypes cause. Gupta remembers a time 20 years ago when he was told that Asian-American executives should be last to receive a raise because they don’t need money.

Asian-Americans currently occupy just 2.1 percent of corporate board seats among Fortune 500 companies, up from 1.2 percent in 2005.

“You’re not Asian, you’re fromIndia.”

For the record, “Asian-American” is a general term for Asians and Pacific Islanders (AAPI) living in theUnited States. According toU.S. Race and Ethnic Standards for Federal Statistics and Administrative Reporting, Asian-Americans and Pacific Islanders refer to people who can trace their original background to theFar East,Southeast Asia, the Indian subcontinent, or thePacific Islands, including native Hawaiians.

Gupta adds that the Asian-American community needs to come together under its common cultural traits. “We Asian-Americans need to figure out how to substitute the individual configurations for the overall Asian-American culture,” says Gupta.

Why Because many believe that Asian-Americans are too disparate as a group for marketing efforts.

“At IBM, I attended an Asian industry conference about two years ago. A senior leader said it’s too hard to do anything with Asian-Americans because they’re not one homogenous culture,” Gupta recalls hearing. “My response was that our culture may not be one but our values are the same, so let’s focus on the community’s values rather than the different cultures.”


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