AT&T: 25 Years Later, You Will

Originally Published by AT&T.

Twenty-five years ago, we dared people to imagine a world where you could take a meeting from the beach, talk to someone through your watch, and even get directions from your car’s dashboard.


Today, these possibilities are realities.

For the 25th anniversary of our “You Will” ads, we’re taking a look back. We’ve brought together the people who worked on this campaign to recall their vision back in 1993. And we’ve also gathered AT&T experts and futurists to predict what 25 years from now may look like.

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