Resource groups can provide companies with much-needed insight into the needs and cultures of traditionally underrepresented groups. But how can companies leverage their resource groups to not only improve workplace diversity but to connect to customers and achieve significant sales results By using resource groups to create go-to market campaigns that capture the cultural nuances of targeted demographics.
Over the last 10 years,resource groupshave evolved from being social networks to goal-oriented drivers of innovative solutions. They are key business resources that can be leveraged to deliver recruitment, engagement, talent development, and marketplace solutions.
In Fair360, formerly DiversityInc’s Resource Groups diversity web seminar, Fair360, formerly DiversityInc Senior Vice President and Executive Editor Barbara Frankeldiscusses the best practices of these groups, including common types and membership structures, and their potential impact for organizations.
