At 11 years old, Kheris Rogers isn’t the European standard of beauty. Her smooth dark skin made her the butt of jokes in
Her self-esteem waned. It wasn’t until her older sister took to social media to post her picture that Kheris began to embrace her rich complexion.
Colorism is still a volatile issue within the Black community. Skin-color bias affects perceptions and interactions in ways that are at once subtle and profound. Since Kenneth and Mamie Clark’s famous doll study of the 1950s, researchers have known that young people of color are profoundly aware of our other’s disdain for anything dark-skinned. Color consciousness between Blacks reflects unconscious and unspoken biases — otherwise called implicit biases — that favor lighter skin.
So what did Kheris decide to do She launched her own clothing line and campaign called #Flexin’ in My Complexion, which has won support from celebrities like Lupita Nyong’o and Alicia Keys.