Combining an active career in revenue-generating positions and managing a family can be a challenge for women employees. An employer that enables them to achieve work and home success will garner loyalty and increased performance in return. 

In this 1,353-word article, Successful Career Paths for Women in Corporate Sales, seven companies from The DiversityInc Top 50 Companies for Diversity provide insight into their key best practices to attract and retain women in corporate sales, as well as their significant results. 

These companies—PricewaterhouseCoopers, No. 3; AT&T, No. 4; Ernst & Young, No. 5; Kraft Foods, No. 9; Colgate-Palmolive, No. 10; American Express, No. 13; and Procter & Gamble, No. 25—understand that these positions are usually the way into the top level (CEO and direct reports) and want to make sure women are not excluded. 

Readers will take away: 

• The types of flexible work options women employees want and need
• Why a majority of these companies offer relocation and spousal support
• What research shows about the benefits of cross-cultural mentoring
• How to use employee-resource groups creatively to increase promotions of women
• Why a focus on training and education benefits all employees 

As Kraft Foods’ Valerie Oswalt, customer vice president of business development for Sales & Customer Logistics and the mother of two children, says: “A lot of women feel they can’t have everything—certainly not at the same time. Women don’t have to give up on their dreams. They may not get there as fast, but they will deliver the results.”

 Read Successful Career Paths for Women in Corporate Sales at DiversityIncBestPractices.com.

The post How to Get More Women in Sales appeared first on DiversityInc.

Regardless of company size or industry, resource groups are increasingly becoming critical to business success.

In this 1,531-word article, “How Kraft Increased Promotions of Women in Sales by 39%,” DiversityInc offers the highlights from our exclusive roundtable on resource groups. Four diversity leaders from Kraft, Dell, JCPenney and Toyota provide 12 case studies of how to utilize resource groups in innovative ways to achieve measurable results and improvements in diversity metrics.

Increasing the representation of women in sales leadership roles would have been a difficult task for Kraft Foods without the help of its Women Sales Council, whose efforts at understanding flexible work arrangements and other motivating factors resulted in a 39 percent gain in sales promotions for women.

Other case studies and success stories include:

• How Dell used its millennial generational group to field-test its tablet
• How Toyota’s Latino Business Partnering Group helped develop in-language navigation systems with local accents
• How jcpenney increased its talent pipeline by 150 qualified candidates via an employee-resource-group event
• Why Kraft will utilize its employee-resource groups to sustain an inclusive corporate culture when the company splits into two businesses this year

The article also presents four video clips from the roundtable, so DiversityIncBestPractices.com subscribers can see and hear these case studies firsthand. 

Read “How Kraft Increased Promotions of Women in Sales by 39%” at DiversityIncBestPractices.com

The post How Kraft Increased Promotions of Women in Sales by 39% appeared first on DiversityInc.