Post Tagged with: "marketing"

Novartis’ David Epstein: A Diverse Team Can ‘Accomplish Feats Nobody Thought Possible’

Novartis’ David Epstein: A Diverse Team Can ‘Accomplish Feats Nobody Thought Possible’

Having had great success through cultural transformation, this executive is now taking on a bigger challenge as Division Head of Novartis Pharmaceuticals.

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How Resource Groups Saved This Pharma $2 Million

How Resource Groups Saved This Pharma $2 Million

Novartis Pharmaceuticals’ ethnic resource groups eliminate the need for costly market research and provide the cultural insights needed to improve sales.

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‘How I Got MasterCard’s First Resource Group Off the Ground’

‘How I Got MasterCard’s First Resource Group Off the Ground’

A marketing background helped this diversity leader generate buy-in for diversity management.

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Corporate Diversity: How P&G’s Values Drive Innovation

Corporate Diversity: How P&G’s Values Drive Innovation

Corporate diversity and a passion for proactively changing lives inspires Procter & Gamble’s CEO Bob McDonald to achieve new levels of success.

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