During a recent interview with KRBD radio, Young “accidentally” used a racial slur when referring to the Latinos who used to work on his family’s farm.

“My father had a ranch. We used to hire 50 or 60 wetbacks … to pick tomatoes. You know, it takes two people to pick the same tomatoes now. It’s all done by machine,” said Young.

Young immediately was slammed by both the media and his fellow GOP members for the racist comment, but it wasn’t until Speaker of the House John A. Boehner demanded that Young apologize that any sign of remorse was issued. A full three days later, Young finally said: “I apologize for the insensitive term I used. …There was no malice in my heart or intent to offend; it was a poor choice of words.” Young noted it was a term used back when he was growing up and, as such, he did not consider the term’s present-day connotations.

It’s an excuse—not a heartfelt apology that conveys a sense of sincerity or mindfulness, which the GOP needs to convey.

Diversity and cultural competence have become key differentiators in political success. During the 2012 presidential race, 71 percent of Latinos voted for President Obama, and Latinos comprised 10 percent of the total electorate for the first time.

Is the GOP for Whites Only? Young’s gaffe is a classic example of yet another “we don’t get it moment,” says Mike Allen, Chief White House Correspondent for Politico. Last year, gaffes by Republican candidates such as Todd Akin and Richard Mourdock, along with racist voter laws, negatively impacted voter opinions. And Young’s slur “gives critics and people who are skeptical of the party a new reason to say it hasn’t changed.”

What will it take for a turnaround in the Republican Party? Jason Johnson, who debated the issue on a CNN panel, had this to say in his column on Politic365.com:

One of the problems that the Republican Party has about race issues is that the party is full of non-repentant bigots who want to treat racism like it’s an outlier and exceptional instead of the basic thought process of many, many (all too many) Americans. Earlier today I was on CNN with Amy Holmes from the Blaze (Glenn Beck TV) and she responded with the typical talking points of the GOP: “Joe Biden says racist things too,” “Other Democrats have said racist things,” etc., etc. Trying to place blame on all sides does not solve the GOP’s major electoral and reputational problem. All Republicans, white people, conservatives and Southerners are not racists. In fact, the majority of these groups are not necessarily racist. However, the GOP refuses to take responsibility for its own bad press and would rather say that the media is blowing things out of proportion, unfairly targeting its members (instead of Democrats) or that Blacks and Latinos are too sensitive. All of these outfits and fashion flips rather than cleaning up their act.

The biggest issue for Johnson? The level of comfort with which Young said “wetback,” he writes, is representative of the “casual simple ‘it’s a fact’ bigotry that is churned out every day in the halls of power, where denying someone a job, acceptance into a college or a promotion is not the result of some large diabolical plot, it’s just how large portions of white people have done things in America for years and continue to do.”

The post Racism & Bigotry: Will ‘Wetback’ Slur Derail GOP’s Rebranding Efforts? appeared first on DiversityInc.

Researchers at Children’s Hospital of Philadelphia (CHOP) looked at the records of 200,000 children seen by 222 doctors at 25 offices in Pennsylvania and New Jersey. They found that Black children were about 25 percent less likely to receive an antibiotic for a respiratory infection than were a group of predominantly white children.

In this case, the disparity may not be such a negative, according to lead researcher Dr. Jeffrey Gerber of CHOP. “We hypothesize that this discrepancy reflects over-prescribing, both for all antibiotics and for the relative proportion of broad-spectrum antibiotics, to non-black patients, rather than under-prescribing to black patients,” wrote Dr. Gerber in the journal Pediatrics.

Gerber and the other study authors said that part of the discrepancy might come from parents of white children asking for antibiotics more often, with doctors following that lead.  But according to the Centers for Disease Control, if antibiotics are used too often for things they can’t treat—like colds or other viral infections—they can stop working effectively when they are needed.

One of the reasons the researchers conducted this study was to determine whether previous instances of racial or ethnic disparities in care were part of a pattern.  Some of the differential care for children that has been uncovered within the past year includes:

• Latino children often have undiagnosed developmental delays and have later been found to have autism, according to researchers at the University of California Davis MIND Institute.
• Black and Latino children with asthma, despite having high rates of asthma compared to white children, are less likely to receive regular care and recommended treatment and are more likely to be hospitalized. The Obama Administration has initiated a task force charged with reducing the environmental risks that contribute to this disparity.
• Latino children treated for appendicitis at community hospitals were 23 percent more likely to experience appendix perforation than white children, and Asian children were 34 percent more likely than white children to experience appendix perforation, according to a recent study conducted by researchers from UCLA Medical Center. Latino patients treated at children’s hospitals were 18 percent more likely to develop this complication than white patients.

As more Blacks and Latinos gain equitable access to care under the Affordable Care Act and as hospitals are reimbursed based on patient outcomes, it will be interesting to see if these patterns change. It’s likely that they will.

The post Why Do Black Children Receive Fewer Antibiotics? appeared first on DiversityInc.

New York City cops intentionally are targeting Black and Latino youth for marijuana possession, according to a new report from the Drug Policy Alliance.  The data suggest that the NYPD, under Mayor Michael Bloomberg’s administration, is acting on racial bias to inequitably arrest Black and Latinos for marijuana possession—an initiative that’s wasting both valuable taxpayer dollars and more than 1 million hours of police time.

The “One Million Police Hours” study, prepared by Queens College professor Dr. Harry Levine, quantifies that NYPD personnel have made 440,000 arrests (estimated at $1,000 to $2,000 or more a pop) over the last decade and held individuals in police custody for approximately 5 million hours, costing the city a grand total of at least $440 million dollars—the report says estimates can exceed $1 billion.

A 1977 law that decriminalized marijuana possession for amounts of less than one ounce gave police authority to arrest and charge anyone if the marijuana is in public view. It’s a loophole that police have used during stop-and-frisks, which require a person to empty the contents of their pockets or bags, and are used frequently to target Blacks and Latinos.

The NYPD’s stop-and-frisk policies also are being evaluated in the Floyd v. City of New York trial, which argues the motives and definition of “probable cause” searches.

Bamboozle Arrests Total 85 Percent Blacks, Latinos

The people arrested? Eighty-five percent were Blacks or Latinos, with 50 percent under the age of 21. This is despite research that shows the majority of marijuana users are whites.

The report reads: “We agree with Governor Cuomo who said in his 2013 State of the State address, ‘These arrests stigmatize, they criminalize, they create a permanent record. It’s not fair, it’s not right, it must end, and it must end now.’”

Neither the NYPD nor Bloomberg has responded to the report or the accusations of racial bias.

Bloomberg announced in February a slight change to the marijuana arrest policy and a reduction in the legal consequences: Those in possession of low levels of marijuana (25 grams or less) will not need to remain jailed overnight.

The post More Whites Smoke Weed, But NYC Spent $440M Targeting Blacks and Latinos appeared first on DiversityInc.

Greenlining is also asking the magazine for demographic data on its staff and management, a more thorough and heartfelt apology, and a follow-up story on the true causes of the housing crisis (bank greed) rather than blaming the collapse on Blacks and Latinos.

The cover showed a caricature of Black and Latino people literally rolling in cash because of the improved housing market.

CLICK ON THE IMAGE TO VIEW

So far, neither the mayor nor the magazine have responded. If there is no response, Greenlining plans to contact the magazine’s regular advertisers and event sponsors—including several DiversityInc Top 50 companies, such as AT&T, IBM, Verizon, Toyota and Dell—and ask them to pressure the publication. Other advertisers in the 84-page issue with the inflammatory cover included Xerox, Bank of America, State Street Corporation, Netsuite, T. Rowe Price, Microsoft, UPS, Hampton Inn (owned by Hilton) and Capital One.

“I don’t think these companies want to be associated with a company that can do something so despicable and backward. We will ask them to send Bloomberg Businessweeka note and speak up that diversity does count and Bloomberg should comply with our information request. They owe the community a better policy and it needs to be written in their magazine,” said Greenlining Executive Director Orson Aguilar.

A look at the top management of both the magazine and its parent company, Bloomberg LP, shows its senior management is mostly white and male. That includes Editor Josh Tyrangiel, Creative Director Richard Turley and Publisher Hugh Wiley at the magazine, and President Daniel Doctoroff, Chairman Peter Grauer, Chief Content Officer Norm Pearlstine and Bloomberg News Editor-in-Chief Matthew Winkler at Bloomberg LP.

Bloomberg does not participate in the DiversityInc Top 50, so we do not have actual management demographics. By comparison, 18 percent of the senior level (CEOs and direct reports) of the DiversityInc Top 50 are Black, Latino or Asian, 80 percent more than the average of the Fortune 500. And 24 percent of the senior level of the DiversityInc Top 50 are women, 20 percent more than the Fortune 500 average.

The Greenlining Institute—which is supported by the Greenlining Coalition, comprised of 37 business and community groups—wrote in a letter to Bloomberg and the editors:

<blockquote>It may well be that you would have done it “differently” if you had known the cover illustration would garner so much public outcry. Nonetheless, your magazine is only reacting to negative feedback from its readers and the nation. The vast majority of America’s Latinos, Asian-Pacific Islanders and African-Americans may still be hard-pressed to understand why a serious magazine with excellent writers and substantial literary acclaim believed that insulting America’s diverse citizens was the best way to portray “The Great American Housing Rebound.”</blockquote>

The letter was signed by Aguilar and Economic Equity Senior Program Manager Sasha Werblin.

Referencing the advertisers/sponsors, the letter stated: “After all, what company would want to make enemies with the fastest-growing consumer segment in America?”  The letter also questioned whether the “tone deafness” of the cover and the staff that approved it is a reflection of the lack of diversity among the management and the staff.

The cover was designed by Andres Guzman, a freelancer who was born in Peru and now lives in Minneapolis.

The image and the cover lines are particularly offensive because Blacks and Latinos were disproportionately impacted by the subprime crisis from 2007–2009, which has been demonstrated by the billions of dollars of fines levied against the likes of Bank of America and Citigroup.

Pew Research Center noted that the bursting of the housing bubble caused far greater damage to these two communities, mostly because of the subprime loans given to people who didn’t have enough money or credit to qualify.

According to Pew, from 2005–2009, Latino wealth fell by 66 percent and Black wealth fell by 53 percent, compared with 16 percent for whites.

One study found that during the subprime years, banks were twice as likely to approve whites for prime mortgages with the best interest rates, while Blacks and Latinos received two to four times more subprime loans, most of which had such high rates they put the borrowers “under water” quickly. Another study found that the major banks made 70 percent of their high-cost loans in neighborhoods that were predominantly Black and/or Latino.

After the cover came out, Tyrangiel issued this “apology”: “Our cover illustration last week got strong reactions, which we regret. Our intention was not to incite or offend. If we had to do it over again we’d do it differently.”

The post Advertisers Asked to Pressure Bloomberg Businessweek Over Racist Cover appeared first on DiversityInc.

A joint study by the California Pan-Ethnic Health Network, the UCLA Center for Health Policy Research and the UC Berkeley Labor Center found that two-thirds of the estimated 2.6 million adults who will become eligible for federal subsidies in California’s health-insurance exchange are Black, Latino or Asian, and 36 percent of those currently uninsured and expected to be covered under ACA have limited English proficiency.

While the ACA mandates that health plans be translated into appropriate languages in areas where 10 percent or more of the population speaks a language other than English, the bigger challenge is getting culturally competent information out to explain the new rules.

California is one of 18 states setting up its own health exchange to help newly insured people compare and purchase health-insurance plans. The remaining states will default to the Federal Health Exchange.

The California exchange chose its name—Covered California—because it translates well into several of California’s commonly spoken languages. The organization’s website has a Spanish version as well as one in 11 other languages, including Farsi, Khmer, Lao, Russian and Tagalog. The site contains clear information about what is covered and includes definitions of new healthcare terminology.

Consumers may well choose a health insurer based on the resources insurers can share about how patients will be cared for in a culturally competent manner under each insurer’s plan. WellPoint’s Anthem Blue Cross (WellPoint is No. 34 on The DiversityInc Top 50 Companies for Diversity list) and Kaiser Permanente (No. 3 on the DiversityInc Top 50) are among the four largest insurers of the approximately 30 that will be offered by Covered California. WellPoint offers services in five languages  and has an online Spanish video that introduces members to its most popular programs. Anthem has produced a cultural-competence resource for physicians and healthcare professionals that is intended to help reduce health disparities caused by a lack of culturally or linguistically competent care. The new toolkit is available on a website dedicated to cultural and linguistic competency.

Kaiser Permanente has a link on its website to numerous in-language plan materials and just released a Spanish version of its healthcare-reform website. Kaiser, which provides healthcare as well as health insurance, also has a National Linguistic & Cultural Programs department that develop strategies to ensure meaningful access to healthcare and services for people with limited English. Kaiser presented its program to train and use staff members as bilingual translators and its Diversity and Health Video Series, a cultural-competence training tool, at a recent DiversityInc Innovation Fest!

The post Language Challenge: Selling Health Insurance to 2.6 Million Californians appeared first on DiversityInc.

• Massachusetts Governor Deval Patrick last week proposed taxing soda and candy, the latest state leader to do so. About a third of Massachusetts children and 58 percent of residents are either overweight or obese. A similar proposal last year was unsuccessful.

• South Carolina Governor Nikki Haley wants to seek a waiver from the federal government to prohibit food stamps from being used for unhealthy foods like soda, candy and chips. South Carolina has the eighth highest rate of obesity in the country and is one of only two states that does not categorize obesity as a disease under Medicaid.

• Florida State Senator Ronda Storms introduced similar legislation last year and was met with a good deal of resistance; the effort ultimately failed. Storms told New York Times columnist Mark Bittman that soon after she proposed the bill, “Coca-Cola and Kraft were in my office” hating it.

• The U.S. Department of Agriculture has reported that a tax-related 20 percent price increase on caloric sweetened beverages could cause an average reduction of 37 calories per day (3.8 pounds of body weight over a year) for adults and an average of 43 calories per day (4.5 pounds over a year) for children, resulting in a measurable decrease in obesity.

• Last month, the Center for Science in the Public Interest petitioned the Food and Drug Administration to determine a safe level of added sugars for beverages as part of a comprehensive strategy to reduce Americans’ dangerously high sugar consumption. Ten health departments, 20 public-health organizations and 41 health professionals signed a letter in support of the petition.

• While New York City Mayor Michael Bloomberg has been successful in enacting a ban on jumbo-sized sugary drinks, set to go into effect this month, it was an extremely hard-fought battle. Even in New York City, where the rate of obesity among Blacks, Latinos and those in low-income communities is 70 percent, Bloomberg has gotten pushback on the soda restriction.

Although 39 states already tax sugary drinks, the huge processed-food lobby prevented a soda tax from being approved last November in two California locales, and even First Lady Michelle Obama, a staunch anti-obesity campaigner and healthy-eating advocate, refused to comment on the Florida food-stamp proposal while it was being debated. Further, existing state taxes are too small to significantly reduce consumption, and almost none of the revenues are earmarked for health promotion.

Efforts to get Americans to eat healthier are facing seemingly insurmountable pressure from groups like the American Beverage Association, which reportedly spent more than $3.5 million to help defeat the two recent California ballot measures, and the processed-food industry, which is harshly criticized in Michael Moss’ new book, Salt Sugar Fat: How the Food Giants Hooked Us (excerpted recently in The New York Times Magazine) for knowingly appealing to consumers’ addiction to salt and sugar.

The post War Against Sugar Is Growing Among Blacks and Latinos appeared first on DiversityInc.

Organizations that advocate for local businesses, like the Institute for Local Self-Reliance, say that Walmart’s two-year-old healthier-food program, endorsed by First Lady Michelle Obama, is a ploy to help the company make inroads into urban areas and push out smaller food retailers. Others, such as Huffington Post business editor Jillian Berman, question whether even this huge effort is enough to wean consumers from the junk food that has become a dietary addiction.

One of the important studies cited in Mrs. Obama’s Wall Street Journal op-ed piece about the initiative referenced the payoff that offering healthier, lower-calorie foods can bring to business. If other companies see the value in following Walmart’s lead, there may be hope for curbing the obesity epidemic that is contributing to health disparities and soaring healthcare costs.

The program has a number of elements that should lead to healthier eating habits:

• Reformulating packaged foods to contain less sodium and sugar.
• Lower prices on fresh foods because of Walmart’s economies of scale with producers and suppliers.
• More than $9.5 million in grants to nutrition-education programs.
• Opening between 275 and 300 new stores in urban and rural so-called food deserts by 2016.

According to the U.S. Department of Agriculture, 14.9 percent (17.9 million households) were food insecure in 2011. Food-insecure households had difficulty providing enough food for all their members. Walmart has already opened 86 stores in food deserts since 2011, using the Department of Agriculture’s Food Desert Locator to pinpoint locations. The new stores serve both urban and rural areas including Atlanta, Durham, N.C., and Springfield, Mo., where Mrs. Obama spoke last week.

The healthier-food effort is in step with Walmart’s declaration late last year that 100 percent of its growth will come from multicultural customers, which includes groups, such as Blacks and Latinos, that are at highest risk for obesity—in turn putting them at risk for diseases triggered by poor nutrition, such as diabetes and heart disease. Combine that with the fact that 56.7 percent of Walmart’s customers have household incomes below $50,000, and it’s clear that even if the healthier-food efforts are being made for self-serving reasons, they likely will help reduce healthcare costs that currently represent about 18 percent of the GDP.

In another push to bring health awareness to its customers, Walmart last week also announced that it would be putting healthcare kiosks into 2,500 Walmart and Sam’s Club stores this month. The kiosks, made by SoloHealth, will allow people to check their blood pressure or heart rate while buying their fruits and vegetables. SoloHealth said it plans to update the kiosks so that they include smoking-cessation tips, diabetes testing and programs for helping consumers enroll in health plans. Consumer advocates have raised privacy concerns about the kiosks, which ask consumers for their email addresses to send follow-up information. But if the machines are raising awareness among those who might be uninsured or not inclined to see a physician, they might just motivate consumers to take charge of their health.

The post Walmart’s Healthier-Food Initiative: Big Enough to Combat Big Sugar? appeared first on DiversityInc.

A sobering new U.S. Senate report indicates that nearly 57 million people in the U.S.—about one in five—live in areas where they do not have adequate access to primary healthcare because of a shortage of providers. This shortage is most pronounced in rural and low-income areas, and it means more emergency-room visits, less access to preventive care, and less chance of someone establishing a relationship of trust with a healthcare provider.

Access to primary care has repeatedly been shown to have a strong impact on health disparities: One study from 2005 showed that access reduced deaths among Blacks four times more than among whites—even after controlling for education and income. Findings such as this usually point to the value primary care provides in terms of early detection and treatment of conditions such as hypertension and diabetes, and in terms of the ability to be screened for cancers, such as colon cancer, which are more likely to be treatable if discovered early.

As the shortage intensifies, the Association of American Medical Colleges reports that, while there has been a decrease in Black men applying to, accepted to, and entering medical school overall, among all people who do apply, Blacks expressed a greater interest in primary-care fields than other demographic groups.

Blacks and Latinos are also willing to practice medicine in underserved areas more than any other group. Yet the gap will not be closed any time soon if the percentage of medical-school graduates does not better reflect the U.S. population: Over the past two years, the percentage of white entrants to medical school exceeded all other racial and ethnic groups by a substantial amount—57.1 percent in 2010 and 57.5 percent in 2011—while Black and Latino entrants were less than 15 percent of the total. Consider that Blacks and Latinos together are almost 30 percent of the U.S. population (and increasing rapidly, especially Latinos), and the gap seems even greater.

Further, these percentages of graduates are not necessarily even translating into similar percentages of practicing physicians. Blacks represent 14 percent of the U.S. population and only 4 percent of physicians, according to U.S. Census data and the American Medical Association Physician Masterfile, as reported by Kaiser Permanente. Meanwhile, Latinos represent 16 percent of the population and 5 percent of physicians.

In June 2012, Kaiser Permanente took a substantial step to close this gap: The organization expanded its relationship with National Medical Fellowships and contributed $1 million to support medical students through education and training programs. NMF is a not-for-profit organization that seeks to increase the pipeline of doctors, nurses and physician assistants from underrepresented groups by providing scholarships to medical students and by offering service learning programs to students in the health professions.

Cleveland’s University Hospitals is strongly committed to such efforts and has seen impressive results through its David Satcher Clerkship, a national model for recruiting Black and Latino medical students. Since the program’s inception in 1991, UH has increased its Black and Latino representation from 3 to 10 percent. The hospital’s Henry L. Meyer III KeyBank Faculty Minority Fellows Program is another of UH’s efforts to develop medical staff to provide culturally competent care.

The Mayo Clinic’s Minority Medical Student Career Development Programs are designed to help train students in meeting the needs of a diverse patient population. Mayo’s College of Medicine Diversity in Education Blog provides students a place to connect with each other and with those outside Mayo Clinic who are interested in working or receiving medical training there.

The post Can Black and Latino Doctors Solve the Primary-Healthcare Crisis? appeared first on DiversityInc.

Two recent studies in medical journals build on the mounting evidence: Food and drink makers are funding their own research studies that (not surprisingly) fail to reveal the health risks from their products that have been repeatedly proven elsewhere. At the same time, these companies are coming up with creative corporate-responsibility campaigns that hide the risks of empty calories behind campaigns for wellness, exercise, and support of Black and Latino communities—the very ones that would benefit most from replacing processed food with fresh choices.

Nowhere is the impact of corporate muscle more evident than in New York City, where 58 percent of adults are overweight or obese, with that rate reaching 70 percent in Black, Latino and low-income communities—and where Mayor Michael Bloomberg has faced a barrage of criticism for his plan to ban the sale of soft drinks larger than 16 oz. Organizations like the NAACP—which has a goal to eradicate health disparities—has sued to block the law, claiming it will hurt minority-owned small businesses (not to mention the effect the ban will have on the NAACP’s deep-pocketed corporate sponsors). The federal government has been asked to step in, but so far nothing’s happened.

It’s not all bad news from corporate America. Some health-based organizations take a direct approach to bringing healthy food to communities they serve. Kaiser Permanente has had Community Health Initiatives since 2004—with strategies such as supporting a weekly farmers market in Los Angeles’ Watts neighborhood (where 98 percent of residents are Black or Latino) beginning to show results; and a commitment to provide healthier food to Kaiser’s own employees and patients. Kaiser Permanente and Time Warner’s HBO have also funded the documentary series The Weight of the Nation, shown on HBO last spring but now available free online.

Kaiser Permanente is No. 3 in the DiversityInc Top 50, and Time Warner is No. 40.

The post Why Are So Many Blacks & Latinos Fat? Research From Manufacturers Hides the Truth appeared first on DiversityInc.

Daniel Ayala, head of Wells Fargo’s Global Remittance Services, spoke to DiversityInc CEO Luke Visconti about how cultural competence allows his company to better serve underrepresented groups. Wells Fargo is No. 33 in the DiversityInc Top 50.

Luke Visconti: How has cultural competence enabled Wells Fargo to help its customers succeed financially? 

Daniel Ayala: Cultural competence is a key element of being able to effectively execute a business strategy in today’s corporate world. Eighty percent of the consumer market growth in the last two or three years has been driven by diverse segments. When you look at the long-term implications that number is amplified because minorities are going to be the majority, so having cultural context and understanding the segment well allow us not only to perform the way we perform historically but really project ourselves into the future.

Visconti: What are the greatest differences among the financial habits of Latinos, Asians and whites, especially in the area of consumer remittances? 

Ayala: At the end of the day, consumer remittances is really people taking care of other people, so it’s as simple as a father sending money to his siblings and/or potentially to his kids and providing that day-to-day support. So it’s really not different from one segment to the other. One key thing about remittances on the international side is it goes beyond educational support. In some cases, people in the U.S. that come from Latin America and Asia are supporting families, extended families for their lifetime, so in those cases sending money to those families overseas is a key financial activity that they perform month after month.

Visconti: Can you talk about any specific cultural differences that you weren’t aware of but found out through your good work and were able to put to good use for serving your customers? 

Ayala: When you look at different ethnic groups you always look for the differences. But what I found is the immigrant experience has a lot of commonalities: First you need to establish yourself, then you need to make ends meet for yourself, and then your primary focus is to take care of your family back home.

There is one key theme that cuts across all immigrant segments no matter where they come from, and it’s the principle that hard work pays. And when it pays, they take care of their own. That’s a very unique thing about the immigrant segment. When you hear the stories about people leaving everything behind and in some cases not even speaking the language and surviving through all those challenges, it’s a great story of success, and you still hear about people being able to live the American dream through that.

Visconti: I can’t imagine what could be more relieving to somebody who is struggling to establish themselves than to know they have security, that the money that they are sending home, which in lot of cases is keeping people alive, is getting there safely and at a reasonable cost. 

Ayala: Absolutely. When you humanize that and you understand that the $300 transaction going from Oxnard, California, let’s say, to San Salvador, El Salvador, is going from a grandparent for his grandson’s birthday, and that money is going to be used to buy the bicycle and to pay for the birthday party, you understand how important that transaction is to that individual in Oxnard and how important it is to the family receiving that money. You can’t be late, it needs to be delivered on time and needs to be a positive experience for both sides. That’s the business we are in, and that’s why it’s important to understand who it is that you are really serving and for what purpose.

The post Wells Fargo: Cultural Competence Builds Global Remittance Business appeared first on DiversityInc.