Martin Luther King Jr. Day, which falls on the third Monday of January, is a federal holiday around the time of Dr. King’s Jan. 15 birthday. It was declared a federal holiday in 1986 and is now observed in all 50 states, with South Carolina the last to adopt it, in 2000. According to the Bureau of National Statistics, about a third of private employers now give employees the day off. A questionnaire sent to the 587 participants in the DiversityInc Top 50 survey found that 61 percent close their offices—and all but two of the companies on the DiversityInc Top 50 list are closed.

• 96 percent of the companies in the survey observe the holiday in some way.
• 65 percent of the companies that close also plan additional events and volunteer efforts for employees.
• 91 percent of the participants that stay open plan additional events and volunteer efforts for employees.

In addition to office closures, the responses show that companies rely on four strategies to commemorate MLK Day: Volunteerism, Resource Groups, Events and Corporate Communications. Below, we share best practices from more than 20 companies.

Volunteerism

Forty percent of the companies we surveyed encourage employees to utilize the holiday as a day of service and volunteerism. Several companies, including Kaiser Permanente (No. 3 in the DiversityInc Top 50), Marriott International (No. 21) and Accenture (No. 12), give employees the day off to serve nonprofits aimed at underrepresented groups in their communities through a call to action for the National Dr. Martin Luther King Jr. Day of Service.

• “For the ninth consecutive year, Kaiser Permanente is proud to participate in the National Day of Service in honor of Dr. Martin Luther King Jr. On this day, thousands of Kaiser Permanente employees and physicians will step out of lab coats and suits and into painting caps and tool belts, rolling up their sleeves in community service to honor Martin Luther King Jr. and his commitment to improving lives through dedicated service. Last year, employees broke records with more than 7,000 volunteers, including physicians and senior leaders, a 10 percent increase from the previous year. Volunteer activities took place at over 130 sites across the country, serving an estimated 35,000 people.” —Rosalind Padilla, Senior Project Manager, Workforce Diversity, National Diversity, Kaiser Permanente

• “Dr. Martin Luther King Jr. (MLK) Day of Service has become an annual call to action for volunteers across the country to get involved in meaningful community service. In this spirit of celebration, Accenture people in Detroit and Washington, D.C., will take time to give back by participating in local MLK Day events in January 2013. … Accenture’s Carolinas African American employee resource group in Charlotte will be joining with the Charlotte Experienced Hire employee resource group to serve the Charlotte community through the Habitat for Humanity MLK Day Build project. Accenture volunteers in the Miami office are invited to Dr. Martin Luther King Jr. Elementary School to celebrate Dr. King’s legacy and participate in various service activities. Volunteer groups will also be participating in landscaping, mural painting and gardening projects to help beautify the school grounds.”  —Stacey Jones, Senior Director, Corporate Marketing, Accenture 

• “Marriott International honors the life and work of Dr. Martin Luther King Jr. in many ways. We host ongoing volunteer activities in various geographical regions where associates can serve as volunteers.”  —Maruiel Perkins-Chavis, Vice President, Workforce Effectiveness & Diversity, Marriott International 

• “At Walmart, Dr. King’s message aligns with our company’s three basic beliefs: respect for the individual, service to our customer, and striving for excellence. 2013 will mark Walmart’s 17th Annual Dr. Martin Luther King Jr. Celebration. In addition to a home-office program where Mayor Dennis, the Honorable Alexis Herman and Tavis Smiley have served as guest speakers, the company has also collaborated with community-based organizations and school districts in community programs. The company also has a Day of Service project that encourages our associates to give back to our community. As Dr. King represented a lifetime of service, Walmart is committed to serve our associates and our customers.” —Donald Fan, Senior Director, Global Office of Diversity, Walmart

• “Altria encourages our employees to use Martin Luther King Jr. Day of Service volunteering in honor of Rev. King. We sent a communication that went out to our company employees letting them know how they could get involved: Make It a Day On, Not a Day Off. Martin Luther King Jr. Day of Service (MLK Day) marks the beginning of the year of service as millions of Americans honor the memory of Dr. Martin Luther King Jr. by volunteering in their communities. The Altria Volunteers program is one of the cornerstones of ‘Contributing Together,’ giving employees the opportunity to get involved in their community by participating in volunteer events. In support of our volunteer program, Altria Group and its companies have partnered with the HandsOn Network to positively impact local communities nationwide while simultaneously promoting strong corporate citizenship and employee-engagement goals.” —Nancy Adams, Senior Manager – Diversity / AAP / HR Client Services, Altria Client Services

• “Last year, as in previous years, Harland Clarke has encouraged our employees to take on the true spirit of Martin Luther King Day by serving the community. Rather than taking the day ‘off,’ our employees take a day ‘on’ of service.” —Stacy Franklin, Vice President of Human Resources, Diversity and Workforce Performance, Harland Clarke

• “Independence Blue Cross’s corporate volunteerism group, the Blue Crew, participates in the Martin Luther King Day of Service.” —John F. Clayton Jr., Manager, Diversity, Inclusion & Workforce Initiatives, Independence Blue Cross 

Resource Groups

Thirty percent of companies’ Black resource groups take the lead in planning celebrations, events and communications to promote Dr. King’s message of inclusion to all employees. The resource groups frequently volunteer within their communities as well.

• “Some of Ernst & Young’s Black Professional Networks (BPN) have convened client events in honor of Black History Month. For example, our West Sub-Area BPN co-hosted a ‘Black History Month Executive Roundtable’ last year with the Kaiser Permanente African-American Professional Association. The event featured a panel moderated by Tony Kendall (Chairman and CEO, Mitchell & Titus, LLP) and panelists from Gilead Sciences, Kaiser Permanente, Onyx Pharmaceuticals, AAA Northern California, Textainer Group and CBS Interactive. … Our Boston office BPN held its second annual Black History Month celebration last year, where it recognized members and champions alike for their involvement and support.” —Emily Lobel Kameros, Associate Director, Inclusiveness, Americas People Team, Ernst & Young (No. 6 on the DiversityInc Top 50)

• “This year, Horizon Blue Cross Blue Shield’s African-American affinity group, Enlightenment and Empowerment Enterprise, had invited the League of Women Voters of New Jersey to participate in our celebration of Dr. Martin Luther King Jr.’s birthday. They showcased their organization by distributing literature informing our employees about the importance of registering to vote as well as how they can get involved in the voter-registration drive. Bookmarks, which contained a reprint of one of Dr. King’s speeches, were also distributed to our employees. In addition to our affinity group’s luncheon, we run excerpts of several of Dr. King’s videoed speeches as well as various quotes and historical facts regarding Dr. King on our internal television monitors during that time as well.” —Alison Banks-Moore, Chief Diversity Officer, Horizon Blue Cross Blue Shield of New Jersey (one of DiversityInc’s Top 10 Regional Companies)

• “Accenture’s Detroit African American employee-resource group will convene for an interactive panel discussion entitled ‘Living the Dream … the Accenture Way’ to reflect on Dr. King’s legacy and how diverse workplaces like Accenture, and our clients, are providing an inclusive environment and what things can be done as we continue to move forward. In coordination with the event, Accenture employees will host a canned-goods drive to collect nonperishable foods that will be donated to Detroit-based Capuchin Soup Kitchen. … Accenture’s African-American employee-resource group in Philadelphia will work with the YWCA for a day of workshops and mentoring.” —Stacey Jones, Senior Director, Corporate Marketing, Accenture

• “AT&T’s African American resource group—Community NETwork—participates in several January events across the nation: The Connecticut chapter sponsors a bus trip to the Presidential Inauguration and reflects on Martin Luther King Jr.’s life too as we pay tribute to President Barack Obama’s being elected to a second term in office; the Detroit chapter’s MLK Oratorical Program will have singing and liturgical dance, featuring 10 students reciting the ‘I Have a Dream Speech’; Chicago and Charlotte chapters will participate in A Day of Service, honoring Martin Luther King Jr.; and San Antonio chapters are the major sponsors of the largest MLK parade in the nation. We expect to have close to 100 employees marching in the parade. Also, the Oklahoma City Community NETwork chapter will participate in its local, Oklahoma City MLK parade.” —Forrest Parrott, Executive Director – Internal Communications, AT&T (No. 4 on the DiversityInc Top 50)

• “Each year, H.O.N.O.R. (Helping Our Neighbors With Our Resources) and the A.A.L.C. (African American Leadership Council), two of Johnson & Johnson’s enterprise-wide resource groups, celebrate the life and accomplishments of Dr. Martin Luther King Jr. This annual ceremony, now in its 35th year, also serves as a means to honor members of the Johnson & Johnson companies and the local community who have inspired and demonstrated a passion for others through caring and service.” —Anthony Carter, Vice President, Global Diversity & Inclusion and Chief Diversity Officer, Johnson & Johnson (No. 11 on the DiversityInc Top 50)

• “IMPACT, Humana’s African-American Network Resource Group, coordinated an ‘Impact Day’ for Humana associates to give a day of service to honor Dr. Martin Luther King Jr. Members from all five of our Network Resource Groups volunteered at the following nonprofit organizations: Newburg Boys & Girls Club, Christian Care Community Rehabilitation Center and ElderServe. —Kai Vaughn, Inclusion & Diversity Consultant, Humana

• “Our resource groups take the opportunity to educate Kellogg employees about Dr. King’s work via communications, newsletters, etc.” —Mark King, Chief Diversity Officer, Kellogg (No. 49 on the DiversityInc Top 50)

• “Progressive’s African American resource group PAAN plans a celebration for those who are working through a process we call ‘Celebration in a Box,’ which allows various groups using several formats to celebrate the occasion.” —Neil Lenane, Director of Employee Experience, Progressive Insurance

Special Dr. King & Black History Events

Almost 30 percent of companies host corporate events with guest speakers to discuss the significance of Dr. Martin Luther King, civil rights, diversity and inclusion, and Black History Month.

• “Wells Fargo buys local and national print-media advertising as well as radio spots to honor the life of Dr. King. A number of regions participate in MLK Day parades, breakfasts and other volunteer activities to support the communities where our team members live and work. In 2012, Wells Fargo served as the official financial-services-sector sponsor of the premiere of the George Lucas film Red Tails. With a special connection to the Tuskegee Airmen, Wells Fargo honored two of its retired Wells Fargo team members, Colonel George S. Roberts and Lieutenant James Walker.” —Jimmie Paschall, Executive Vice President, Enterprise Diversity & Inclusion, Wells Fargo, No. 33 on the DiversityInc Top 50

• “The North Shore–LIJ Health System has held an annual Dr. Martin Luther King Jr. Memorial Program honoring Dr. King for the past 42 years. This year’s theme is ‘Living the Dream … the Next Generation.’ The program, hosted by the Office of Diversity, Inclusion and Health Literacy, is held in the auditorium of one of our larger hospitals and is also telecast to all of our sites (15 hospitals) through the Health System’s videoconferencing network. This year’s keynote speaker for the 43rd annual Rev. Dr. Martin Luther King Jr. Memorial Program will be John Quiñones, Emmy Award–winning co-anchor of ABC’s Primetime and sole anchor of the series What Would You Do? … We also sponsor a Dr. Martin Luther King Jr. Creative Arts Contest for the children of our employees. The winners are presented with prizes at the event.” —Barbara Felker, Vice President, Community and External Affairs, North Shore–Long Island Jewish Health System

• “We start our branded Black History Month celebration—”AT&T 28 Days”—every year on Dr. Martin Luther King Jr. Day. It’s a six-week program with TV, radio, digital integration and live events in seven markets. This year, we will begin in Chicago on Dr. Martin Luther King Jr. Day. We also have an annual Dr. Martin Luther King Jr. celebration luncheon in Atlanta with prominent speakers that is open to the members of our 11 resource groups.” —Forrest Parrott, Executive Director – Internal Communications, AT&T

• “In 2012, Kellogg commemorated Dr. King’s legacy by being a sponsor of the Rainbow PUSH’s annual MLK Scholarship Breakfast in Chicago.” —Mark King, Chief Diversity Officer, Kellogg

• “Army and Airforce Exchange Service always has an official program during commemoration week with a guest speaker and display posters. Our guest speaker is Theron Bowman, Ph.D., Deputy City Manager, former Chief of Police, Arlington, Texas; Consultant, Nation Builder, Police Practices Expert, and Entrepreneur.” —Carlyn Houston, EEO Programs Specialist, EEO Diversity and Inclusion, Army and Airforce Exchange Service

Internal Office Communications

Approximately 21 percent of companies send messaging via emails, newsletters and/or corporate intranets to communicate the relevance of Martin Luther King Jr. Day to employees. Some companies, including Ernst & Young, pair these efforts with messaging about Black History Month as well.

• “Comcast and NBCUniversal have changed the homepage of our new corporate website to feature a compelling 1965 Meet The Press interview with Dr. Martin Luther King Jr. During the interview, Dr. King discusses the march from Selma to Montgomery, Ala., to help raise awareness of the difficulty faced by black voters in the South and the need for a Voting Rights Act, which passed later that year. Additional historic photos and videos from NBC News’ coverage of the civil-rights movement can be found within the story. Please share this link to help share an important piece of American history.” —Katie Lubenow, Senior Manager, Corporate Communications, Comcast (one of DiversityInc’s 25 Noteworthy Companies)

• “Ernst & Young’s local offices/regions (and their associated BPNs) do a variety of communications in recognition of Black History Month. For example, last year our McLean BPN ran a series of profiles of black leaders. In addition, they ran a giveaway with complimentary tickets to see Red Tails, the movie based on the real-life heroics of the Tuskegee Airmen.” —Emily Lobel Kameros, Associate Director, Inclusiveness, Americas People Team, Ernst & Young

• “Marriott disseminates communications to our associates that advises them of local community-service opportunities, events and celebrations they can participate in to celebrate of this day of service.” —Maruiel Perkins-Chavis, Vice President, Workforce Effectiveness & Diversity, Marriott International

• “Humana produces an all-associate communication that informs associates of the work of Dr. MLK Jr. and how we at Humana can pay tribute through community service.” —Kai Vaughn, Inclusion & Diversity Consultant, Humana

• “Deloitte shares messages on our intranet and leaders send messages to their teams about the importance of remembering Dr. King.” —Wendy Berk, Senior Manager, Inclusion, Marketing and Communications, Deloitte (No. 8 in the DiversityInc Top 50)

• “Celebrations of Black history held during the month of February have, from time to time, commemorated the life and work of Dr. King. Blue Cross Blue Shield of Illinois plans to post a tribute to Dr. King on our intranet site this year.” —Carolyn Clift, Senior Vice President and Chief Diversity Officer, Health Care Service Corporation (No. 19 in the DiversityInc Top 50), which operates Blue Cross Blue Shield of Illinois

• “McGraw-Hill proudly recognizes MLK Day as an official holiday and the offices are closed. We generally post an article or commentary on our intranet site.” —Terri D. Austin, Chief Diversity Officer, The McGraw-Hill Companies (one of DiversityInc’s 25 Noteworthy Companies)

 Additional Recognition & Charity Contributions

• “This year will be our 21st Peoria-local luncheon. Caterpillar was the first company to sponsor the luncheon financially. This year, we have Condoleezza Rice as our guest speaker and Caterpillar has not only generously provided financial contribution, but has two tables and is flying Dr. Rice into Peoria on the corporate jet.” —Alma Brown, Communications Representative, Caterpillar Inc.

• “The majority of Johnson & Johnson’s contribution efforts go toward the Frank R. Steele Scholarship Fund, set up by the H.O.N.O.R organization in 1984, that provides financial assistance through the Middlesex County College Foundation to African-American students studying for degrees in Business Administration and Science.” —Anthony Carter, Vice President, Global Diversity & Inclusion and Chief Diversity Officer, Johnson & Johnson

• “Blue Cross Blue Shield of Illinois celebrates Martin Luther King Day as a corporate holiday.  All employees get the day off. Our Illinois headquarters building is illuminated on Martin Luther King Day with MLK [across the façade].” —Carolyn Clift, Senior Vice President and Chief Diversity Officer, Health Care Service Corporation

• “In Bentonville, Ark., Walmart sponsored the essay contest for local sixth graders where students reflected on Dr. King’s message of equality and discussed how they were living Dr. King’s dream.” —Donald Fan, Senior Director, Global Office of Diversity, Walmart

The post Dr. King & Civil Rights: How Walmart, AT&T & More Keep It Relevant appeared first on DiversityInc.

André Wyss, Novartis Pharmaceuticals Corporation:

“Now more than ever, our customers and patients we serve are counting on us for innovative breakthrough medications for increasingly complex medical needs. These include cancer, multiple sclerosis, chronic obstructive pulmonary disease, heart disease, and many others. The communities in which we work are relying on us. These are our business goals as well as a mission to do good. We also were recognized as a DiversityInc Top 50 company and are committed to doing what’s necessary to attract, retain and motivate the diverse talent we need to succeed now and in the future.”

John Bryant, Kellogg Company:

“The Kellogg Foundation gives away $360 million a year to children’s education and healthcare around the world. So we are very honored—and indebted to our founder—but honored to be part of an organization where so much of what we do goes back to kids in the communities in which we serve.  That’s in our past, but it’s also what we want to make very much true today and in our future. As we look at the Kellogg Company, we have a very special bond with our consumers. Every day around the world, millions of people bring our products into their homes and feed our products to their children. That special bond between us and our consumers, we take incredibly seriously. And our goal is to help us understand our consumers so well that every day we’re in even better position to bring our best to those consumers.”

Michelle Lee, Wells Fargo:

“Reinvestment is an integral part of our culture, and it’s one of the things I enjoy most about my job—giving back to our communities, engaging as a volunteer and serving on nonprofit boards. It’s my responsibility at Wells Fargo as a leader. Last year, we invested over $213 million in 19,000 nonprofit organizations, and 165,000 Wells Fargo team members are involved in community-development activities across the country.”

Steve Howe, Ernst & Young:

 “I can tell you that we truly do believe that inclusiveness is critical. It’s critical to us performing at a consistent, exceptional level all around the globe. It makes us better, more insightful; it helps us solve problems, manage risk and seize opportunities that much better. And we believe that driving multicultural teams is an absolute must.”

John Lechleiter, Eli Lilly and Company:

“Now, since I’m among friends this evening, I have a confession: Early in my tenure as CEO, I made a decision, based on a variety of reasons at the time, to cut back on our flexible work programs. And employee engagement suffered. In fact, when I commissioned a small team to find creative ways to strengthen employee engagement, their first recommendation was to bring flexible schedules back. At least I was smart enough to listen. And I did, and it’s one of the best decisions I’ve made.

Arne Sorenson, Marriott International:

“Marriott’s approach to diversity and inclusion is deeply rooted in our company’s purpose, which is to open doors to a world of opportunity. This includes the opportunity to build a career, the chance to own one of our hotels, or to provide products and services as one of our suppliers. For 85 years, we’ve said, ‘Take care of our associates, and they’ll take care of our guests.’ This core value of putting people first underpins our commitment to diversity, but we also believe that it drives our profitability. Hospitality is by definition a diverse industry. A couple of recent statistics: Obviously, people come from all over the world to visit New York. Last year, 2 million Mexicans came to the United States; 1.5 million Brazilians; over 1 million Chinese—and those numbers from each of those countries are up about 50 percent year-to-date from last year.”

Steve Price, Dell:

“Our purpose is to bring technology solutions to the world that enable people everywhere to grow and thrive. The one thing we know about growing and thriving: No one grows and thrives alone. We all grow and thrive in relationships. That’s why our employee resource groups are so important because this is where people come in from all walks of life and become part of a community. They get connected and become part of a relational community, irrespective of where you come from or what part of the globe you sit on. You can come to this company and you can be your best and you can do your best work.”

Mark Clouse, Kraft Foods:

“The beauty of splitting a company like Kraft into two is that we have two organizations born of the same value of understanding—the power of diversity. Two organizations that understand that, in a world of global connections, our ability to reflect the consumers we serve—and the people and colleagues that work with us—is paramount to our success.”

The post 8 CEOs Whose Inclusive Styles Change Corporate Cultures appeared first on DiversityInc.

The six CEOs and eight senior executives at our event demonstrated how their personal passion and commitment to diversity have become a critical factor in making strategic business decisions. In many cases, this helped gain traction within senior leadership and generated measurable results in workforce diversity, while sometimes improving market share.

The two-day event featured two panels with six chief diversity officers—one focused on best practices for executive diversity councils and the other on using compensation to drive diversity-management results. Additionally, DiversityInc Senior Vice President and Executive Editor Barbara Frankel presented exclusive advice on what companies need to do to improve their DiversityInc Top 50 rank.

Watch all the presentations from this event via the players below or view our YouTube playlist. Videos of all the speakers will be posted throughout the day.

Also, be sure to save the date for our upcoming 2013 DiversityInc Top 50 Companies for Diversity Announcement Dinner, April 23–24, 2013.

How New York City Drives Diversity Results
R. Fenimore Fisher, Deputy Commissioner, Chief Diversity & EEO Officer, City of New York
How does the City of New York drive diversity metrics and results? Find out from a world-class diversity expert.

Diversity in the Workplace: Leadership Counts
Jorge Benitez, Managing Director – North America, Chief Executive – United States, Accenture
This CEO really values work/life issues. He tells us how he includes spouses and encourages family priorities.

Panel: Best Practices on Executive Diversity Councils
Debbie Storey, AT&T; Rhonda Crichlow, Novartis Pharmaceuticals Corporation; Michelle Lee, Wells Fargo 
Three companies with the best practices—and results—on diversity councils talk about CEOs chairing the councils, setting goals and accountability.

Building a Strong Diversity Brand
John Bryant, President and CEO, Kellogg
The CEO of Kellogg tells us why his company has invested so much over the last two years in its diversity-management efforts.

Workplace Diversity: The Personal Connection in Leadership
Forest T. Harper, CEO, INROADS 
The son of migrant workers, who went on to be a top Pfizer executive, talks about how INROADS helps Black and Latino college students become corporate leaders. Click here to download the presentation slides.

Corporate Diversity at the Top: Q&A With Luke Visconti
Steve Howe, Area Managing Partner – Americas, Ernst & Young
The U.S. head of Ernst & Young discusses how corporate values drive business decisions at his firm

Diversity & Inclusion: Accountability & Your Business Future
Thomas F. Zenty III, CEO, University Hospitals
The CEO of this Cleveland hospital system tells us how outreach to Blacks and Latinos is driving hospital growth.

Workplace Diversity: Using Leadership to Save Lives & Talent by Creating Inclusive Workplaces
Dr. Eliza Byard, Executive Director, GLSEN (the Gay, Lesbian & Straight Education Network)
The head of the Gay, Lesbian & Straight Education Network (GLSEN) tells you about young lives saved through the help of corporations like yours.

Panel on Diversity Metrics: Using Compensation to Drive Results
Maruiel Perkins-Chavis, Marriott International; Joy Fitzgerald, Rockwell Collins; Chad Johnson, Sodexo
Three companies with the most effective diversity metrics tell you what’s on their diversity scorecards and how they link goals to compensation.

Corporate Diversity: A Personal Story of Why Corporate Values Matter
Michelle Lee, Executive Vice President and Northeast Regional President, Wells Fargo
This exec shares her remarkable story of how and why she became a banker and the challenges she faced as the only young, Black woman in her management-training program.

DiversityInc Benchmarking: Tips on How to Move Up on the DiversityInc Top 50 List
Barbara Frankel, Senior Vice President and Executive Editor, DiversityInc
See our tips on the best ways to answer questions on The 2013 DiversityInc Top 50 Companies for Diversity survey. Click here to download the presentation slides.

The post 8 CEOs Prove the Intersection of Diversity, Engagement & Innovation appeared first on DiversityInc.

Executive Diversity Councils: Best Practices From Kellogg Company, Comcast Corporation.

The greatest change that we’ve observed among executive diversity councils is the increasing number of CEOs chairing the council: This is true for 54 percent of DiversityInc Top 50 companies with executive diversity councils, up from 32 percent in 2005.This sends a strong message throughout the organization that this is a business priority and that the council is driving actual results (not just setting strategic direction).

In our web seminar on diversity councils, Kellogg Company Global Head of Diversity & Inclusion Mark King and Comcast Corporation Vice President of Administration Karen Dougherty Buchholz discuss the strategies and goals their companies used to create and implement effective executive diversity councils—and how they keep their council members accountable for results. (Kellogg Company is No. 49 in the DiversityInc Top 50 and Comcast is one of DiversityInc’s 25 Noteworthy Companies.)

Kellogg President and CEO John Bryant serves as chair: The nine members of Kellogg’s executive diversity and inclusion council (EDIC) oversee the company’s 12 diversity councils from its respective business divisions.

Comcast’s Joint Diversity Council oversees diversity strategy of 14 councils: Comcast/NBC Universal also leverages an external diversity council for additional guidance.

In this web seminar, you will learn:

• How to create clear diversity-council objectives
• Why resource-group members should be included on the council
• When meeting size and frequency can impact council effectiveness
• How to promote your executives’ diversity leadership throughout the organization

This 90-minute diversity web seminar is available to DiversityIncBestPractices.com subscribers. Click here to watch.

Visit our web seminar library to view our full archive of web seminars.

The post Executive Diversity Councils: Best Practices From Kellogg Company, Comcast Corporation appeared first on DiversityInc.

Recognizing Results: Diversity-Management Strategies That Worked

We honored companies in eight areas of diversity management:

• Talent Pipeline
• Global Cultural Competence
• Working Families
• Supplier Diversity
• Community Development
• Resource Groups
• Diversity-Management Progress
• Executive Development

Congratulations to our 2012 Special Awards recipients. Read more about how each company demonstrated measurable results that positively impacted both their business goals and their employee engagement at DiversityInc.com/2012specialawards.

2012 DiversityInc Top Company for Talent Pipeline

Novartis Pharmaceuticals Corporation
No. 13 in the DiversityInc Top 50
Accepting Award: André Wyss, President

“I believe [our Disability Mentoring Day, Multi-Cultural Teen Corporate Mentoring Program and Suburban Cultural Educational Enrichment Program] provide an overview of our commitment to participating in and supporting meaningful programs at the intersection of community-based outreach, philanthropy and education. They say it takes a village to raise a child. We believe that NPC has an important role to play in that responsibility.”

Novartis understands the need for a diverse workforce and pipeline to senior management, both for cultural competency in its product development and marketing and for the most innovative workplace solutions. The company has been actively donating and volunteering to help youth from underrepresented groups reach their full potential, including direct involvement from its most senior leaders. >> Read more

2012 DiversityInc Top Company for Global Cultural Competence

Ernst & Young
No. 6 in the DiversityInc Top 50
Accepting Award: Steve Howe Jr., Area Managing Partner – Americas

“Global cultural competence—for us, it’s critical. It helps us seize opportunities all that much better, and we believe that driving multicultural teams is a must. Diverse teams need that inclusion ‘glue’ to hold them together. We pride ourselves on true globalization and delivering high-performance teams, as well as exceptional customer service. All three require inclusion. We set a tone at the top. … It’s a business imperative.

As a truly global company, Ernst & Young knows how crucial the understanding and respect of local cultures is, while staying true to the values of inclusion so core to this company. Cultural-competence and harassment/discrimination training are emphasized throughout the organization, as is talent identification and development for underrepresented groups, particularly women, globally. >> Read more

2012 DiversityInc Top Company for Working Families

Eli Lilly and Company
No. 29 in the DiversityInc Top 50
Accepting Award: John Lechleiter, Chairman, President & CEO

“Helping employees integrate work and life is more important than ever as we look for ways to continuously improve productivity. … Early in my tenure as CEO, I made a decision to cut back on our flexible work programs, and our employee engagement suffered. [Bringing those programs] back is one of the best decisions I’ve made.”

This company has become a model of workplace flexibility for its employees. Globally, Lilly offers a number of programs, varying by location, to assist employees in maintaining work/life flexibility. These include flexible work arrangements, personal leaves, onsite health services/fitness centers, onsite childcare, campus credit unions and dry cleaners, and family-support programs. >> Read more

2012 DiversityInc Top Company for Supplier Diversity

Marriott International
No. 21 in the DiversityInc Top 50
Accepting Award: Arne Sorenson, President & CEO

“Diversity and inclusion is deeply rooted in our company’s purpose. It includes opportunities to build a career, own one of our hotels or do business with us as a supplier. … We are very proud of our partnerships. They have made us successful and, in turn, we enjoy watching these businesses grow and investing in their communities. In 2011, these suppliers totaled 17 percent of our total spend, and we will continue to reach higher.”

Marriott has a long and rich history of creating community wealth by using local minority- and women-owned business enterprises (MBEs and WBEs) to build and service its hotels, especially in urban areas. Marriott’s Tier I (direct contractor) third-party certified spend is 7.8 percent with MBEs and 9.5 percent with WBEs, more than 25 percent higher than the DiversityInc Top 50 average for MBEs and more than double the DiversityInc Top 50 average for WBEs. Marriott also spends 1 percent of its Tier I procurement with vendors owned by LGBT people, one of the highest percentages we’ve seen. >> Read more

2012 DiversityInc Top Company for Community Development

Wells Fargo
No. 33 in the DiversityInc Top 50 
Accepting Award: Michelle Lee, Executive Vice President, Northeast Regional President

“Reinvestment is an integral part of our culture, and it’s one of the things I enjoy most about my job—giving back to our communities, engaging as a volunteer and serving on nonprofit boards. It’s my responsibility at Wells Fargo as a leader. Last year, we invested over $213 million in 19,000 nonprofit organizations, and 165,000 Wells Fargo team members are involved in community-development activities across the country.”

The company’s commitment to the Black, Latino, Asian, American Indian and LGBT communities is remarkable for the depth of its efforts to reach suppliers, youth and low-income people. Sixty-five percent of the executives in the top two levels of the company sit on the board of a multicultural nonprofit. >> Read more

2012 DiversityInc Top Company for Resource Groups

Dell
No. 26 in the DiversityInc Top 50
Accepting Award: Steven Price, Senior Vice President, Human Resources

“I’m really proud of the work our company has been doing around diversity and inclusion because it’s authentic. It’s core to who we are as a company. Our purpose is to bring technology solutions around the world that help everyone. No one grows and thrives alone; we all need relationships. That’s why our resource groups are so important … to develop a sense of community.”

In the past two years, Dell has placed a major emphasis on increasing employee participation in its resource groups, creating and expanding global groups, and using these groups to further its business. Dell has seven global resource groups. Three have chapters outside of the United States: WISE (Women in Search of Excellence) in the Asian Pacific Japan region and Europe, the Middle East and Africa; PRIDE (for the LGBT population) in Brazil, and True Ability (Employees or Family Members of Employees with Special Needs/Disabilities) in Brazil. >> Read more

2012 DiversityInc Top Company for Diversity-Management Progress

Kellogg Company
No. 49 in the DiversityInc Top 50
Accepting Award: John Bryant, President & CEO

“As we look at the Kellogg Company we have a very special bond with our consumers: Every day people bring our products into their homes and feed their children. Our goal is to help us understand our consumers so well that every day we’re in an even better position to bring our best to those consumers. And to do that, we need not just a diverse organization, but an environment which is inclusive, where the ideas of that organization can come into our products, so we can create even better products for our consumers.”

Kellogg’s progress in all four areas of diversity management that we measure has been considerable in the past year and shows every indication of being sustainable. This progress put Kellogg on the DiversityInc Top 50 list this year. >> Read more

2012 DiversityInc Top Company for Executive Development
Kraft Foods
No. 7 in the 2012 DiversityInc Top 50
Accepting Award: Mark Clouse, President of U.S. Snacks Business Unit

“One of the hallmarks of Kraft is a belief in healthy dissatisfaction. The world in which we live changes on a daily basis: If you stop moving forward, you’ll find yourself behind. … Any program of diversity that’s built into a company needs to understand that it starts from day one and travels with those individuals throughout their career. The representation of the collegues working with us will reflect all of the countries working with us.”

Talent development and the use of diversity training, resource groups and mentoring to maximize potential have been priorities for Kraft Foods in recent years—and the results are impressive. Following a recent split into two separate entities, the resource groups and talent-development initiatives will be even more critical to the companies’ ability to connect with its increasingly multicultural consumer base. >> Read more

The post 2012 Special Awards: What Makes These 8 Companies Best at Diversity Management? appeared first on DiversityInc.

We honoring companies in six areas we have noted in the past three years—Community Development, Talent Pipeline, Working Families, Global Cultural Competence, Resource Groups and Diversity-Management Progress—plus one new area: Supplier Diversity. View previous DiversityInc Special Award winners.

These companies demonstrate through their data and their documented achievements measurable results that positively impact both their business goals and their employee/community populations.

Additionally, Dr. Cornel West spoke at the Special Awards dinner. Dr. West is the author of Race Matters and Democracy Matters and is a professor of Philosophy and Christian Practice at Union Theological Seminary in the City of New York.

2012 DiversityInc Top Company for Global Cultural Competence

Ernst & Young
No. 6 on the DiversityInc Top 50 list
Accepting Award: Steve Howe Jr., Area Managing Partner – Americas

As a truly global company, Ernst & Young understands how crucial the understanding and respect of local cultures is, while staying true to the values of inclusion so core to this company. Cultural-competence and harassment/discrimination training are emphasized throughout the organization, as is talent identification and development for underrepresented groups, particularly women globally.

James Turley, chairman and CEO, told DiversityInc last year that it’s best to tailor a company’s initiatives by geography so diversity strategies remain central to local customs and beliefs. Once established, diversity leaders can then look to incrementally push the boundaries.

Ernst & Young has global resource groups for professional women, LGBT employees and Black professionals in several countries. The groups have executive sponsors and meet during the workday.

Ernst & Young is a founding member of WEConnect International, a corporate-led nonprofit that helps to empower women business owners to succeed in global markets. The firm is working with WEConnect on development of a national certification process for women-owned businesses in India, while its employees in Canada and the United Kingdom are actively involved with WEConnect.

2012 DiversityInc Top Company for Community Development

Wells Fargo
No. 33 on the DiversityInc Top 50 list 
Accepted Award: Michelle Lee, Executive Vice President, Northeast Regional President

“Wells Fargo is only as strong as the communities we serve,” the financial-services company states. The company’s commitment to the Black, Latino, Asian, American Indian and LGBT communities is remarkable for the depth of its efforts to reach suppliers, youth and low-income people. Sixty-five percent of the executives in the top two levels of the company sit on the board of a multicultural nonprofit. Some examples of its philanthropy:

• In 2008, Wells Fargo achieved its goal to lend $1 billion to Black-owned small businesses and extended the goal to $2 billion by 2018.
• In 2010, Wells Fargo provided $61.1 million in grants to nonprofits focused on community development in distressed communities, including affordable housing, homeownership counseling, financial education, workforce development and job creation.
• The company has an online financial-literacy program in English and Spanish and teams with local Latino organizations to host free, bilingual programs on money management.
• Wells Fargo is a founding sponsor of the Asian & Pacific Islander American Scholarship Fund. Since 2004, the bank has given $500,000 for scholarships for college-bound students from underrepresented Asian and Pacific Islander communities interested in pursuing careers in banking and financial services.
• In 2010, Wells Fargo invested $219 million in 19,000 nonprofits nationwide.

2012 DiversityInc Top Company for Working Families

Eli Lilly and Company
No. 29 on the DiversityInc Top 50 list
Accepted Award: John Lechleiter, Chairman, President & CEO

This company has become a model of workplace flexibility for its employees. As Lechleiter stated: “Lilly recognizes the critical importance of work-life integration tools to address the diverse needs, expectations, lifestyles and work styles of employees allowing them to be the most effective.” Globally, Lilly offers a number of programs, varying by location, to assist employees in maintaining work/life flexibility. These include flexible work arrangements, personal leaves, onsite health services/fitness centers, onsite childcare, campus credit unions and dry cleaners, and family-support programs.

Flexibility is a productivity tool that allows for adaptation of how, when and where work is completed. Supervisors discuss with their employees the needs of the individual and the work group, as well as the types of flexible work arrangements that are appropriate for a particular position. For employees, flexible work schedules are about lower stress levels, better health, a stronger focus on work while working and greater trust—all leading to loyalty, inspiration and innovation. For Lilly, flexibility is about being able to recruit and retain the best talent in a competitive marketplace, preparing for the changing environment and reducing the cost structure related to absenteeism, and healthcare—all leading to improved levels of engagement, which drives productivity.

2012 DiversityInc Top Company for Diversity-Management Progress

Kellogg Company
No. 49 on the DiversityInc Top 50 list
Accepted Award: John Bryant, President & CEO

Kellogg’s progress in all four areas we measure in diversity management has been considerable in the past year and shows every indication of sustainable forward motion. This progress put Kellogg on the DiversityInc Top 50 list this year, in the highly competitive consumer-packaged-goods industry.

The effort starts at the top. President and CEO John Bryant chairs the Executive Diversity & Inclusion Council and has instituted the first linking of diversity-management goals, both quantitative and qualitative, to executive compensation. The council reviews on a quarterly basis the company’s hiring, promotion and turnover activity reports and addresses trends with recommendations and actions.

Bryant and four of his direct reports serve as the executive sponsors of Kellogg’s six resource groups. The company’s resource groups are available to all U.S. employees and are utilized for recruitment, mentoring, talent development, retention, diversity training, marketing and community outreach.

The company’s supplier-diversity program, in existence for more than two decades, has experienced an almost six-fold increase in spending in the last 10 years and now supports more than 200 vendors owned by Blacks, Latinos, Asians, American Indians, women and veterans with disabilities. The company recently added businesses owned by LGBT people to its supplier database and will begin tracking them this year.

2012 DiversityInc Top Company for Talent Pipeline

Novartis Pharmaceuticals Corporation
No. 13 on the DiversityInc Top 50 list
Accepted Award: Andre Wyss, President 

Novartis Pharmaceuticals Corporation understands the need for a diverse workforce and pipeline to senior management, both for cultural competency in its product development and marketing and for the most innovative workplace solutions. The company has been actively donating and volunteering to help youth from underrepresented groups reach their full potential, including direct involvement from its most senior leaders. A few examples:

• Each fall, areas of the business and members of the Diversity & Inclusion Councils and resource groups participate in its Disability Mentoring Day. In 2011, more than 100 employees volunteered to participate in the event focused on disability awareness and career opportunities for more than 50 high-school students and 10 college students/veterans who attended. The keynote address was by Rohan Murphy, a double amputee who became a Division 1 wrestler at Penn State University.
• In April 2011, Novartis Pharmaceuticals Corporation brought nearly 150 students from 32 junior and senior New Jersey high schools to its East Hanover campus for its Annual Multicultural Teen Corporate Mentoring Program. Structured activities included a welcome from André Wyss; panel discussions with eight senior leaders; and a mock product-marketing challenge.

2012 DiversityInc Top Company for Supplier Diversity

Marriott International
No. 21 on the DiversityInc Top 50 list
Accepted Award: Arne Sorenson, President & CEO

Marriott has a long and rich history of creating community wealth by using local minority- and women-owned business enterprises (MBEs and WBEs) to build and service its hotels, especially in urban areas.

Marriott’s Tier I (direct contractor) third-party certified spend is 7.8 percent with MBEs and 9.5 percent with WBEs, more than 25 percent higher than the DiversityInc Top 50 average for MBEs and more than double the DiversityInc Top 50 average for WBEs. Marriott also spends 1 percent of its Tier I procurement with vendors owned by LGBT people, one of the highest percentages we’ve seen.

Supplier diversity is included in RFPs (requests for proposals), procurement-management compensation is tied to supplier-diversity results, and Marriott provides mentoring, financial education and financial assistance in the form of more favorable payment terms to its suppliers from underrepresented groups.

As an example, Marriott partnered with a U.S.-based woman-owned business to help grow her capacity and distribution channels to provide the design, production and fulfillment of training materials for its managed hotels around the world. Marriott also helped her share her expertise with other women-owned businesses.

Marriott has been honored by the Women’s Business Enterprise National Council, the Women Presidents Educational Organization and the U.S. Hispanic Chamber of Commerce for its supplier-diversity efforts.

2012 DiversityInc Top Company for Resource Groups

Dell
No. 26 on the DiversityInc Top 50 list
Accepted Award: Steven Price, Senior Vice President, Human Resources

In the past two years, Dell has placed a major emphasis on increasing employee participation in its resource groups, creating and expanding global groups, and using these groups to further its business.

Dell has seven global resource groups. Three have chapters outside of the United States: WISE (Women in Search of Excellence) in the Asian Pacific Japan region and Europe, the Middle East and Africa; PRIDE (for the LGBT population) in Brazil, and True Ability (Employees or Family Members of Employees with Special Needs/Disabilities) in Brazil.

The groups are available to all U.S. employees. Each group provides a charter of its strategy and mission annually, with a strong value proposition for its members, communities and Dell’s business goals. Programs include a Cross ERG Leadership Series and brown-bag sessions to help members learn software and social-media applications.

Business-relevant uses include:

• GenNext generational group providing feedback into product development and packaging. GenNext offered expertise on the launch of internal social-media vehicles.
• Adelante Latino group developed a process in which Spanish-speaking individuals deliver product briefings to prospective Latin American customers.
• The Asians in Motion group translated materials into languages for customers across Asia.
• The True Ability ERG has been engaged in product development for customers with disabilities.

Top Company for Executive Development
Kraft Foods
No. 7 in the 2012 DiversityInc Top 50
Accepted Award: Mark Clouse, President of the U.S. Snacks Business Unit

Talent development and the use of diversity training, resource groups and mentoring to maximize potential have been priorities for Kraft Foods in recent years—and the results are impressive.

Kraft’s Vice President of Diversity Jim Norman and retired executive Wayne Canty presented the company’s JumpStart program at our winter Innovation Fest! The initiative helps new managers, especially those from underrepresented groups, understand the corporate culture and the subtle signals of bias that can derail a career. For the video and presentation of this innovation, go to www.DiversityInc.com/innovationfest.

As the company undergoes a split this year into two separate entities, the resource groups and talent-development initiatives will be even more critical to its ability to connect with its increasingly multicultural consumer base.

Essential to that connection are its 10 resource groups, which are available to all U.S. employees, including hourly workers. The groups are used for recruitment, engagement, talent development, leadership training, marketplace research/connections, and diversity training. Resource-group members serve as facilitators for Kraft’s “The Power of Differences” internal training.

The groups’ success is measured through increased referral/rate of hires of people from traditionally underrepresented groups, retention of talent from those demographics, and increased promotion rates.

Almost three-quarters of its managers are involved in its formal mentoring program, which includes group mentoring, mentoring for new hires and traditional one-on-one mentoring. Seventy percent of the mentoring pairs are cross-cultural.

–Barbara Frankel

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