Kellogg Company Launches Breakfasts for Better Days^™ Hunger Relief Initiative

Company to provide one-half billion breakfasts globally by end of 2016; pledges $1 million in grants in U.S.

• Kellogg to provide 1/2 billion #breakfasts to help children and families worldwide #hungerrelief http://ow.ly/hYgnx
• Kellogg pledging $1 million to #breakfast programs to help 1 in 5 U.S. children who may start the day w/out breakfast http://ow.ly/hYgnx

BATTLE CREEK, Mich., Feb. 25, 2013 /PRNewswire/ — Because one in eight people around the world face food insecurity each day, Kellogg Company and its foundation, the Kellogg’s Corporate Citizenship Fund, pledged today to provide one-half billion servings of breakfast to children and families who need it most, through its new Breakfasts for Better Days^™ initiative. In total, the company will donate 1 billion servings of cereal and snacks in its support of global hunger relief by the end of 2016¹.

“Because we believe in the power of breakfast to feed better days and better lives, we are focusing our philanthropic efforts on providing breakfast to those who need it most,” said John Bryant, President and CEO. “As a leading producer of breakfast foods, we know first-hand the importance of starting the day right – and believe the most positive impact Kellogg can have on the world is through our foods.”

The launch of Breakfasts for Better Days^™ coincides with Kellogg’s National Breakfast Week (March 4-8, 2013) in the U.S. According to U.S. federal statistics, 20 million elementary- and high-school-age students in need receive free or low-cost lunches at school, yet just 10 million of these students receive breakfast at school² – leaving a critical gap in their nutritional needs.

To help these children get a healthy breakfast, Kellogg has pledged $1 million in grants in the U.S. to nonprofit partners Action for Healthy Kids^®, Share Our Strength’s No Kid Hungry^® campaign,  and Food Research and Action Center so that more schools can participate in federally-funded breakfast programs. The company will also work to expand breakfast programs around the globe, maximizing product donations and advocating for the important role breakfast plays in the diet.

“Breakfasts for Better Days^™ grants will help schools access additional assistance for low-income children, providing critical nutrition needed for them to succeed,” said Kris Charles, Vice President, Global Communications and Philanthropy. “Numerous studies show that children that start the day with a healthy breakfast do better in school,³ helping them to reach their full potential.”

As part of this program, Kellogg’s^® is again partnering with Action for Healthy Kids^® and celebrity dad Taye Diggs for the third annual Share Breakfast movement, which makes it easy for families everywhere to join in the company’s efforts to provide breakfasts to children in need. Families across the U.S. can share a breakfast with a child in need by visiting www.ShareBreakfast.com.

With the Breakfasts for Better Days^™ initiative, Kellogg continues to build on its longstanding leadership and commitment to hunger relief. The company has donated $68 million in cash and $129 million in products to charitable organizations across the world over the past five years alone.

Learn more about all of the company’s commitments at www.kelloggcompany.com.

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved  brands nourish families so they can flourish and thrive. These brands include Kellogg’s^®, Keebler^®, Special K^®, Pringles^®, Frosted Flakes^®, Pop-Tarts^®, Corn Flakes^®, Rice Krispies^®, Kashi^®, Cheez-It^®, Eggo^®, Coco Pops^®, Mini-Wheats^®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

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¹ The goal of one billion servings is based on an approximate serving size of one ounce.
² USDA/FNS Program Data – 2012 Child Nutrition Tables; National Level Annual Summary Tables (NSLP and NSBP; free and reduced price meal participation).
http://www.fns.usda.gov/pd/cnpmain.htm.
³ “Breakfast Habits, Nutritional Status, Body Weight, and Academic Performance in Children and Adolescents,” Journal of the American Dietetic Association, 2005.

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Based on analysis of DiversityInc Top 50 data, we find that the most successful consumer-facing companies implement the following best practices:

Homepage & Layout

• A diversity presence is on the homepage or one click away: 100 percent of DiversityInc Top 50 companies do this.
• “About the Company” section should include a link to the diversity page: 82 percent of DiversityInc Top 50 companies do this.
• A search of keywords (“diversity”, “diversity statement”, “CEO statement on diversity”) should quickly get the reader to diversity content.

• Diversity content should directly connect D&I with business results internally and externally.
• Diversity content should include the CEO’s personal diversity statement and reasons a diverse and inclusive management team and workforce is mission critical to business goals; 94 percent of DiversityInc Top 50 companies include a CEO personal quote and have a corporate-vision statement that incorporates diversity.

• Images throughout the website (not only in the diversity section) should be of individuals (preferably employees) from underrepresented groups in leadership roles and/or connecting with company brands.
• To be well esteemed, a company needs to be branded. Examples of innovations and other accomplishments derived from D&I should get the spotlight.
• People with disabilities should be able to easily navigate your site.

Among DiversityInc Top 50 companies within the consumer-products sector, Procter & Gamble and the Kellogg Company are standouts.

On Procter & Gamble’s homepage, clicking on Purpose and People takes you to a page that makes the company’s business case for D&I.

Our shared Purpose attracts and unites an extraordinary group of people, P&Gers, around the world—the most diverse workforce in P&G history. Together, we represent around 150 nationalities. Our recruiting and development philosophy to ‘build from within’ fosters a strong culture of trust and shared experiences. Our diversity, our shared culture and our unified Purpose are the defining elements that enable P&G to touch lives and improve life every day.

In P&G’s 2011/2012 Diversity & Inclusion Annual Report, Chairman and CEO Bob McDonald links P&G’s mission—“to touch and improve lives, now and for generations to come”—to innovation and diversity and inclusion. Images throughout P&G’s website connect the company and its brands to underrepresented groups.

Similarly, John Bryant, President and CEO of Kellogg, makes his company’s case in The Kellogg Diversity & Inclusion Story:

Promoting inclusion is essential to our business as well. An actively inclusive, welcoming and respectful work environment promotes employee engagement, drives innovation, improves retention and boosts productivity—all of which contribute directly to our bottom line.

From the Kellogg Company homepage, clicking Corporate Responsibility gets you to the area of the website that includes Kellogg’s D&I page. This section presents the company’s major workplace and marketplace D&I efforts, its results with diverse suppliers, and where it is in its thinking and actions around diversity and inclusion. About Kellogg Company provides images that connect the company, its brands and its people with underrepresented groups. D&I best practices are employed to improve consumer, retailer and supplier relationships, and to establish Kellogg as an employer of choice.

Both CEOs state that mission-critical work gets done with D&I throughout their organizations. Both companies’ websites exhibit thought, commitment and results.

–Denyse Leslie, Senior Vice President of Consulting, DiversityInc

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Walmart announced the promotion of Karen Roberts to Executive Vice President and General Counsel. She manages a department that is responsible for all legal matters affecting the company in its domestic and international markets. A 17-year veteran of the company, Roberts previously was Senior Vice President and President of Walmart Realty, overseeing close to 1 billion square feet of real estate. Roberts has a bachelor’s degree from Harding University and a juris doctor from the University of Arkansas.

Charmaine Brown, Director of Diversity & Inclusion at Forest City, was named Diversity Executive of the Year by Commercial Property Executive magazine. CPE cited Brown’s role in implementing a new recruitment strategy and in helping bring the Real Estate Associate Program to Forest City’s hometown of Cleveland. Brown is also involved in the Greater Cleveland Partnership’s Commission on Economic Inclusion and the Northern Ohio Minority Supplier Development Council. Brown has a bachelor’s degree from Michigan State University.

Lissiah Hundley has been named Director of Diversity and Inclusion at Cox Communications. She is the primary advisor on the research, development, execution and enhancement of D&I programs and initiatives at Cox, working closely with HR and senior leaders to develop D&I strategies for the business. Previously, Hundley was Vice President and Diversity Project Management Manager at Wells Fargo. She has a bachelor’s degree and a juris doctor from St. Mary’s University in Texas and a master’s degree from the University of Texas. She is a member of the board of directors of Urban League of Central Carolinas. Cox is No. 25 in the DiversityInc Top 50.

Kellogg Company has promoted two women to new leadership roles in its human-resources department. Sammie Long has been named Senior Vice President, Global Human Resources. In her new position, Long is responsible for all of the company’s HR functions for its 31,000-plus employees worldwide. The England native graduated from the University of Salford outside Manchester. Replacing Long as Vice President, Human Resources, Kellogg North America, covering the company’s operations in the United States and Canada, is Lyn Frantz, formerly Vice President, Human Resources, Kellogg North America Supply Chain. Frantz has a bachelor’s degree from Central Michigan University. Kellogg Company is No. 49 in the DiversityInc Top 50.

Kellogg Company announced the election of Mary Laschinger, Senior Vice President of International Paper and President of IP’s xpedx division, to its board of directors. Laschinger, who is responsible for IP’s North American distribution business, was also appointed to the board’s Manufacturing Committee and to its Social Responsibility and Public Policy Committee. Laschinger has a bachelor’s degree from the University of Wisconsin and a master’s degree from the University of Connecticut.

Wyndham Worldwide has named Tiziana Sullivan as Vice President, Diversity and Inclusion. She will focus on D&I initiatives in recruitment, development and retention of global talent, as well as customer and stakeholder relations. She will also manage diversity initiatives among Wyndham’s associate business groups. Sullivan previously served as Director, University Relations and Diversity Recruitment. She has a bachelor’s degree from Concordia University. Wyndham Worldwide is one of DiversityInc’s 25 Noteworthy Companies.

New York Life announced the appointment of Troy Glover as Senior Vice President in charge  of the company’s Long-Term Care Insurance operation. He is responsible for all facets of product development, marketing and administration of the Long-Term Care Insurance line. Glover most recently was Chief Operating Officer of the unit, which is based in Austin, Texas. He has a bachelor’s degree from Brandeis University and a master’s degree from Cornell University.

Ernst & Young has named Chobani founder Hamdi Ulukaya as the 2012 Overall Award winner in its National Entrepreneur Of The Year program, for his vision in jumpstarting the U.S.’s Greek yogurt boom. The award encourages entrepreneurial activity and recognizes leaders and visionaries who demonstrate innovation, financial success and personal commitment as they create and build world-class businesses. Winners in 10 industries were selected by an independent panel of judges from among 244 regional honorees. Ernst & Young is No. 6 in the DiversityInc Top 50.

Rhonda Davenport Johnson has been named Senior Vice President and Director of the Comerica Loan Center. She oversees all Comerica Loan Center operations for mortgage, home equity, consumer and small-business loans generated through Comerica’s national operations. Davenport has bachelor’s and master’s degrees from Western Michigan University and is a graduate of the Consumer Bankers Association’s Graduate School of Retail Bank Management. Comerica Bank is No. 3 in DiversityInc’s Top 10 Regional Companies.

The Massachusetts Mutual Life Insurance Company (MassMutual) announced two promotions: Chris Mendoza to Vice President of Multicultural Market Development and Brian K. Lee to head of the company’s Greater Los Angeles agency. Mendoza is responsible for the development of multicultural business and market strategies, including securing and leveraging strategic alliances with diverse organizations that support recruiting and business generation. Lee is building on the agency’s decades-long commitment to Los Angeles as well as expanding the agency’s multicultural reach to address the financial needs of various ethnic groups in and around the area. One of Lee’s goals is to double the number of multilingual financial professionals in the Los Angeles office. MassMutual is one of DiversityInc’s 25 Noteworthy Companies.

The Philadelphia Multicultural Affairs Congress, the division of the Philadelphia Convention & Visitors Bureau responsible for increasing the city’s share of the multicultural meetings, conventions and tourism markets, has appointed Nicole Johnson-Reece as its new Executive Director. Reece most recently was Vice President of Global Diversity and Inclusion for ARAMARK. She has a bachelor’s degree from Rutgers University.

The post Deloitte’s New Inclusion Leadership Team, Plus Walmart’s New General Counsel [Slideshow] appeared first on DiversityInc.

The six CEOs and eight senior executives at our event demonstrated how their personal passion and commitment to diversity have become a critical factor in making strategic business decisions. In many cases, this helped gain traction within senior leadership and generated measurable results in workforce diversity, while sometimes improving market share.

The two-day event featured two panels with six chief diversity officers—one focused on best practices for executive diversity councils and the other on using compensation to drive diversity-management results. Additionally, DiversityInc Senior Vice President and Executive Editor Barbara Frankel presented exclusive advice on what companies need to do to improve their DiversityInc Top 50 rank.

Watch all the presentations from this event via the players below or view our YouTube playlist. Videos of all the speakers will be posted throughout the day.

Also, be sure to save the date for our upcoming 2013 DiversityInc Top 50 Companies for Diversity Announcement Dinner, April 23–24, 2013.

How New York City Drives Diversity Results
R. Fenimore Fisher, Deputy Commissioner, Chief Diversity & EEO Officer, City of New York
How does the City of New York drive diversity metrics and results? Find out from a world-class diversity expert.

Diversity in the Workplace: Leadership Counts
Jorge Benitez, Managing Director – North America, Chief Executive – United States, Accenture
This CEO really values work/life issues. He tells us how he includes spouses and encourages family priorities.

Panel: Best Practices on Executive Diversity Councils
Debbie Storey, AT&T; Rhonda Crichlow, Novartis Pharmaceuticals Corporation; Michelle Lee, Wells Fargo 
Three companies with the best practices—and results—on diversity councils talk about CEOs chairing the councils, setting goals and accountability.

Building a Strong Diversity Brand
John Bryant, President and CEO, Kellogg
The CEO of Kellogg tells us why his company has invested so much over the last two years in its diversity-management efforts.

Workplace Diversity: The Personal Connection in Leadership
Forest T. Harper, CEO, INROADS 
The son of migrant workers, who went on to be a top Pfizer executive, talks about how INROADS helps Black and Latino college students become corporate leaders. Click here to download the presentation slides.

Corporate Diversity at the Top: Q&A With Luke Visconti
Steve Howe, Area Managing Partner – Americas, Ernst & Young
The U.S. head of Ernst & Young discusses how corporate values drive business decisions at his firm

Diversity & Inclusion: Accountability & Your Business Future
Thomas F. Zenty III, CEO, University Hospitals
The CEO of this Cleveland hospital system tells us how outreach to Blacks and Latinos is driving hospital growth.

Workplace Diversity: Using Leadership to Save Lives & Talent by Creating Inclusive Workplaces
Dr. Eliza Byard, Executive Director, GLSEN (the Gay, Lesbian & Straight Education Network)
The head of the Gay, Lesbian & Straight Education Network (GLSEN) tells you about young lives saved through the help of corporations like yours.

Panel on Diversity Metrics: Using Compensation to Drive Results
Maruiel Perkins-Chavis, Marriott International; Joy Fitzgerald, Rockwell Collins; Chad Johnson, Sodexo
Three companies with the most effective diversity metrics tell you what’s on their diversity scorecards and how they link goals to compensation.

Corporate Diversity: A Personal Story of Why Corporate Values Matter
Michelle Lee, Executive Vice President and Northeast Regional President, Wells Fargo
This exec shares her remarkable story of how and why she became a banker and the challenges she faced as the only young, Black woman in her management-training program.

DiversityInc Benchmarking: Tips on How to Move Up on the DiversityInc Top 50 List
Barbara Frankel, Senior Vice President and Executive Editor, DiversityInc
See our tips on the best ways to answer questions on The 2013 DiversityInc Top 50 Companies for Diversity survey. Click here to download the presentation slides.

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