Post Tagged with: "JCPenney"
Lucas has vast knowledge in how media strategy, digital content, marketing and distribution drive consumer behavior.
“As we move to revitalize our women’s business at JCPenney, we want to attract new customers by expanding our women’s contemporary assortment,” said John Tighe, chief merchant for JCPenney.
"Marci is an outstanding senior leader with a proven track record of developing winning marketing strategies for a diverse cross-section of leading national retailers," said Chairman and Chief Executive Officer Marvin R. Ellison.
When Marvin Ellison becomes JCPenney’s new CEO next August, he will be the first Black person to run a national retail chain. Will this progressive shift increase sales for the struggling retailer?
The retailer is highlighting shoppers of “all shapes, sizes and styles” with five mannequins—modeled after real people—at its Manhattan store.
Mike Ullman returned as Chief Executive Officer of JCPenney in 2013 to lead a turnaround after an unsuccessful strategy to move the retailer upmarket.
Does the Internet provide a cloak of anonymity for racists and bigots?
DiversityInc reveals why these groups literally have earned a place at the table as a viable business resource—and how your company can benefit.
Case studies and real-life examples from more than 20 companies show you how to leverage resource groups to develop talent and connect to customers/clients for improved sales results.
Here's how Dell, JCPenney, Kraft Foods and Toyota leverage resource groups to increase profits and enhance talent pipelines.
We sat down with CEO Mike Ullman to find out how his company has used diversity management to connect with customers and why this subject is so important to him personally.