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	<title>DiversityInc &#187; Emilio Egea</title>
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		<title>Are You Culturally Savvy Enough to Profit in a Global Market?</title>
		<link>http://www.diversityinc.com/diversity-management/are-you-culturally-savvy-enough-to-profit-in-a-global-market/</link>
		<comments>http://www.diversityinc.com/diversity-management/are-you-culturally-savvy-enough-to-profit-in-a-global-market/#comments</comments>
		<pubDate>Wed, 05 Sep 2012 13:34:57 +0000</pubDate>
		<dc:creator>the Editors of DiversityInc</dc:creator>
				<category><![CDATA[Diversity Management]]></category>
		<category><![CDATA[Global Diversity]]></category>
		<category><![CDATA[cultural competence]]></category>
		<category><![CDATA[diversity training]]></category>
		<category><![CDATA[Emilio Egea]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[global diversity]]></category>
		<category><![CDATA[Prudential Financial]]></category>

		<guid isPermaLink="false">http://www.diversityinc.com/?p=19420</guid>
		<description><![CDATA[<p>Addressing and understanding local cultural competencies can make—or break—globalization initiatives, say diversity leaders.</p><p>The post <a href="http://www.diversityinc.com/diversity-management/are-you-culturally-savvy-enough-to-profit-in-a-global-market/">Are You Culturally Savvy Enough to Profit in a Global Market?</a> appeared first on <a href="http://www.diversityinc.com">DiversityInc</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.diversityinc.com/wp-content/uploads/2012/09/EmilioEgeaPrudentialFinancial.jpg"><img class="alignleft  wp-image-19421" title="EmilioEgeaPrudentialFinancial" src="http://www.diversityinc.com/wp-content/uploads/2012/09/EmilioEgeaPrudentialFinancial-300x225.jpg" alt="Retired Diversity Leader Emilio Egea, Prudential Financial" width="180" height="135" /></a>How can global companies ensure effective interaction between employees and increase relevancy among expanding, international markets? Cultural competency with an emphasis on local traditions, laws and styles, according to <a href="http://www.diversityandinclusionprofessionals.org/dimensions_egea.html" target="_blank">Prudential Financial’s Emilio Egea</a>, retired chief diversity officer.</p>
<p>Egea explained during a <a href="http://www.diversityinc.com/events">DiversityInc event</a> how Prudential’s 2011 acquisitions of <a href="http://www.globalsurance.com/blog/prudential-financial-completes-purchase-of-aig%E2%80%99s-star-life-and-edison-life-companies-299720.html" target="_blank">AIG Star and AIG Edison</a> insurance companies forced Prudential to adopt a <a href="http://diversityincbestpractices.com/mentoring/whats-the-biggest-global-diversity-challenge-female-talent-development/" target="_blank">global-diversity</a> mindset as “more than 50 percent of employees now speak Japanese.”</p>
<p>He credited the company’s emphasis on cultural competence with its success in forming common goals/connections with its new Japanese businesses and <a href="http://diversityincbestpractices.com/topic/ceo-commitment/" target="_blank">developing internal messaging</a> that stays true to the core corporate culture and <a href="http://www.diversityinc.com/ask-the-white-guy/decision-making-clarity-of-values-what-to-do-when-it-goes-horribly-wrong/">company values</a> on an international scale. (<a href="http://www.diversityinc.com/2012-diversityinc-top-50/prudential-financial/">Prudential Financial</a> is No. 9 in the 2012 <a href="http://www.diversityinc.com/the-diversityinc-top-50-companies-for-diversity-2012/">DiversityInc Top 50</a>.)</p>
<p>The audience of corporate diversity leaders and executives was able to ask Egea questions on global diversity, contribute their best practices for cultural competence and <a href="http://www.diversityinc.com/topic/diversity-facts/">diversity-awareness training</a> and share their real-life success stories.</p>
<p>Executives from Deloitte, Monsanto, Novartis Pharmaceuticals Corporation, WellPoint and Kaiser Permanente discussed how a culturally competent workplace can help <a href="http://diversityincbestpractices.com/mentoring/what-makes-krafts-talent-development-so-successful/" target="_blank">talent development</a>—and productivity—flourish.</p>
<p><strong>Global Diversity: Best Practices for Cultural Competence</strong></p>
<ul>
<li>Build understanding and respect for cultural competence<strong></strong></li>
<li>Ensure senior leaders are culturally competent<strong></strong></li>
<li>Leverage <a href="http://www.diversityinc.com/resource-groups-2/resource-groups-101-a-primer-on-starting-them-using-them-for-business-goals/">resource groups</a> to on-board international hires</li>
<li>Have a consistent way to <a href="http://www.diversityinc.com/talent-development/talent-development-101-a-primer-on-best-practices-in-diversity-management/">assess talent development</a></li>
<li><a href="http://www.diversityinc.com/leadership/toyota-george-borst/">Identify implicit biases</a>, both internally and externally</li>
<li>Use training and education to increase diversity awareness/sensitivity</li>
</ul>
<p>Click to read the full <a href="http://diversityincbestpractices.com/global-diversity/are-you-culturally-savvy-enough-to-profit-in-a-global-market/" target="_blank">Are You Culturally Savvy Enough to Profit in a Global Market?</a> article, available to subscribers at DiversityIncBestPractices.com.</p>
<p>Not a subscriber? <a href="mailto:vmccoy@DiversityInc.com">Request subscriber information and pricing</a> for DiversityIncBestPractices.com.</p>
<p><iframe src="http://www.youtube.com/embed/s5gWrqeYRtc?rel=0" frameborder="0" width="480" height="320"></iframe></p>
<span id="pty_trigger"></span><p>The post <a href="http://www.diversityinc.com/diversity-management/are-you-culturally-savvy-enough-to-profit-in-a-global-market/">Are You Culturally Savvy Enough to Profit in a Global Market?</a> appeared first on <a href="http://www.diversityinc.com">DiversityInc</a>.</p>]]></content:encoded>
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