Resource Groups Improve Media Company’s Digital Business by 350%

the Editors of DiversityInc — Sat, 04 Aug 2012 20:19:03 +0000

Recognizing its changing audience, McGraw-Hill has an enterprise-wide goal to increase the percentage of its business (now two-thirds) based on digital products. The company launched its first digital resource group in 2011 to get employees to devise innovative ways to deliver information to customers and vendors through mobile devices.

McGraw-Hill also created a new social-networking platform for employees: an intranet called Buzz that encourages collaborative efforts through crowdsourcing, a problem-solving process.

The two-pronged effort has resulted in the company’s S&P live webcasts rising more than 300 percent, the CreditMatters TV downloads rising to 350 percent, and 95 percent of its education products being available in digital format. McGraw-Hill is one of DiversityInc’s 25 Noteworthy Companies for 2012.

Watch video from the presentation below. Presenters include: Terri Austin, Chief Diversity Officer; Olga Kozak, Digital Innovation Manager, Diversity & Inclusion; and Edward Ford, Enterprise Community Manager. Presentation slides are available on DiversityIncBestPractices.com.

Watch the other Innovation Fest! presentations from our event at www.diversityinc.com/innovationfest.

For more best practices on resource groups, view our Diversity Web Seminar on Resource Groups: Connect With Customers for Top Sales Results.

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Resource Groups Improve Media Company’s Digital Business by 350%