Diddy told DeGeneres and the audience that he didn’t drink water as a child. “I grew up as a Kool-Aid kid. I used to pour a half a pound of sugar into the Kool-Aid. Besides it having me bouncing off the walls, I used to be a bed wetter. … There is something about sugar that makes you wet the bed.”

He added: “So to all you boys and girls out there … I’m telling you to drink water, OK? It’ll stop you from wetting the bed.”

While you can argue that Diddy’s embarrassing declaration could be just a carefully spun PR strategy as part of a relaunch of AQUAhydrate water (he and actor Mark Wahlberg are part owners of the company), local governments aren’t ignoring the evidence behind Diddy’s claims.

Thirty-nine states already tax the purchase of sugary drinks, and additional taxes on candy and soda have been proposed in a handful of states—including Massachusetts, South Carolina, Florida and New York. Such taxes, argues New York City’s Obesity Task Force, could result in a measurable reduction in obesity and health issues among Black and Latino populations, DiversityInc recently reported.

Resource groups can provide corporations valuable cultural-competence insights—such as health disparities and other concerns of specific demographic groups—and give a marketplace advantage. For more on how your company can leverage resource groups, watch this video presentation from Novartis Pharmaceuticals Corporation:  How Resource Groups Saved This Pharma $2 Million.

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