DiversityInc » American Airlines http://www.diversityinc.com DiversityInc: Diversity and the Bottom Line Wed, 10 Apr 2013 12:42:46 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Asians, Chop Those Vegetables! Women, Serve Those Men! The Baloney Meter Returns! http://www.diversityinc.com/diversity-and-inclusion/asians-chop-those-vegetables-women-serve-those-men-the-baloney-meter-returns/ http://www.diversityinc.com/diversity-and-inclusion/asians-chop-those-vegetables-women-serve-those-men-the-baloney-meter-returns/#comments Fri, 18 Jan 2013 18:15:11 +0000 Luke Visconti http://www.diversityinc.com/?p=23798 American Airlines rebranding attempt is a throwback to 1960s era stereotypes. Remember the "Baloney Meter"? It's back.

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]]> Our Baloney Meterspotlights absurd and hypocritical actionsMore ad-agency foolishness: Here’s American Airlines’ new commercial, featuring its new logo. The (only) woman is a waitress, the (only) Asian people are kitchen workers, the Latino kid is in a poor neighborhood, the Black guy is a football player (inexplicably standing on the field and daydreaming with his helmet off during a play!). But the wealthy homeowner with a pool and the businessperson? White men, of course.

“Wonder of travel?” More like, “I wonder what the diversity of the creative team and the diversity of the marketing department that approved this commercial was?” And if you’ve had to fly on American lately, the real question is, “I wonder if the plane will take off within a day of when it’s supposed to?” What baloney.

–Luke Visconti

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]]> http://www.diversityinc.com/diversity-and-inclusion/asians-chop-those-vegetables-women-serve-those-men-the-baloney-meter-returns/feed/ 0 American Airlines Employees Humiliate Family of Boy With Down Syndrome http://www.diversityinc.com/diversity-and-inclusion/american-airlines-employees-humiliate-family-of-boy-with-down-syndrome/ http://www.diversityinc.com/diversity-and-inclusion/american-airlines-employees-humiliate-family-of-boy-with-down-syndrome/#comments Tue, 11 Sep 2012 18:03:09 +0000 Stacy Straczynski http://www.diversityinc.com/?p=19475 A teenager with Down syndrome is singled out as a flight risk for smiling and playing with a baseball cap. Watch the action on video.

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]]> Bede VanderhorstHas a group of American Airlines employees at New Jersey’s Newark Liberty International Airport identified the latest threat to airline travel—a teenager with Down syndrome? Bede Vanderhorst’s parents were told by airline employees at the boarding gate that the 16-year-old boy was “not ready to fly” because of “agitated” behavior and that the family would not be allowed to fly in the $625 first-class seats they purchased.

The Vanderhorsts were then escorted by airport personnel to a flight home on United Airlines and were forced to sit in the very last row of coach away from other passengers. They were not refunded for their upgraded seats.

Watch this video of the incident, which the mother, Joan Vanderhorst, recorded on her cell phone. Can you find all of Bede’s distracting behaviors such as “running around the gate area” that made him a “flight risk,” as an American Airlines spokesperson claims?

Read Disability Employment Awareness Month Facts & Figures for information on this traditionally underrepresented group.

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