Top 5 Ways to Use Your Resource Groups

Case studies and real-life examples from more than 20 companies show you how to leverage resource groups to develop talent and connect to customers/clients for improved sales results.

Diversity Management: Top 5 Ways to Use Your Resource GroupsHow can your organization increase its potential for bottom-line growth? Leverage your resource groups for improved talent development and innovative go-to market strategies.

Data from the DiversityInc Top 50, as detailed in our exclusive Resource-Group Report, shows that these resource groups are crucial to business success with multicultural communities.  When used effectively, they increase diversity in recruitment and promotions as well as improve overall employee engagement. Resource groups also are used increasingly to reach customers, clients and vendors and to help in product development.

Here, DiversityInc provides the best of our resource-group success stories, exclusively available to DiversityInc Best Practices subscribers, that offer case-study examples to help you replicate their significant results.

Resource Groups Web Seminar
One culturally competent word from American Express’s Latino group resulted in a new bestselling product and significant revenue.

Our First Innovation Fest! 10 Companies Use Diversity to Drive Change
Novartis saved millions of dollars in research when it relied on its own resource groups, while McGraw-Hill’s digital group boosted employee productivity and cross-departmental collaboration.

How Kraft Increased Promotions of Women in Sales by 39%
One of 12 case-study examples: Kraft shares how to leverage employee-resource groups to increase representation of women, especially in senior management.

Ways to Use Resource Groups
JCPenney’s Asian resource group reveals that a simple cultural custom at the point of sale can improve customer satisfaction and loyalty.

Why Resource Groups Are Business-Resource Groups
Latino and African-American resource groups enhanced WellPoint’s quality of service to consumers with an increased awareness of family models.

For more best practices and case studies, read our other resource-group articles and watch our web seminar on resource groups, featuring insights from MasterCard and Aetna.

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