Comments on: Why You’re Not Developing New Customers

By: Anonymous

Anonymous — Thu, 28 Apr 2011 18:00:35 +0000

Regarding the previous statement, I’m curious about this practical application, and appreciate all that you shared. How are you utilizing ERG’s to actually change/improve the view of Toyota in the community? Toyota already has tremendous brand awareness. I’ve been a big Toyota fan for many years. I’ve been disappointed in their vehicles the last few years (based on personal experience, not the legal & safety issues often addressed in the news). How are you utilizing EGR’s to change this increasingly common view when the product itself isn’t changing/improving?

By: Anonymous

Anonymous — Thu, 28 Apr 2011 10:49:21 +0000

Good article, but what struck me was there were no women on the panel and since this panel is discussing ERGs and diversity/inclusion, I think it makes sense to have included a woman in the discussion to share her perspective and share the female voice. Your publication sets an example and this particular item was very disappointing for me.

By: Anonymous

Anonymous — Wed, 13 Apr 2011 22:51:23 +0000

I am currently the chair for the African American Collaborative, Employee Resource Group for Toyota Motor Sales. The vision and mission that our chapter has established, is to assist with Brand Restoration within the community. We are successfully achieving this through philanthropy and sponsorships at various community events. The article clearly acknowledges innovative ways to use employee-resource groups, which is refreshing.

I am currently working on my dissertation and the topic is “The Power Employee Resource Groups have on connecting the Corporate Brand to the Community”. As Employee Resource Groups are utilized, they can impact the bottom line for the brand. ERGs can penetrate the community and bring brand awareness. It is however imperative that the employees recognize that they are agents of the company and must represent the corporation in a positive manner. Through the utilization of the ERGs, corporations will show a stronger, positive presence in the community through philanthropy. The brand will become woven within the community and a household name.

Thank you for a great article.

Tina Miller LeBlanc